Home » Website Builders Best Website Builders for 2026: Our Top 5 We may receive a commission from our partners if you click on a link and purchase a product or service on their website. Learn more Written by Emma Ryan Researched by Oliver Simpson Updated on January 8, 2026 FEATURED PROVIDER Hostinger 4.2 See Pricing Starting from $12.99$1.99/mo + 3 months free 7-day free trial Suite of AI tools User-friendly builder Great for AI 1 Best overall Wix 4.8 See Pricing Starting from $17$15.30 with code “TAKE10” Free plan available Includes 2,000+ templates Best features of any website builder tested 2 Easiest web builder Squarespace 4.5 See Pricing Starting from $16$14.40 with code “WBE10” 14-day free trial available Beginner-friendly Great booking tools 3 Best for ecommerce Shopify 4.2 See Pricing Starting from $29$1/month for 3 months 3-day free trial Unmatched sales features Includes AI tool for text generation Best for e-stores 4 Quickest setup time GoDaddy 4.1 See Pricing Starting from $10.99 Free plan available Great social tools Speedy website builder Sign up to our weekly newsletter Your expert advice is here! Grow your website with help from our FREE, weekly newsletter – sign up today! SUBSCRIBE Our methodology Our unique research methodology combines user testing, in-depth feature analysis, and first-hand experience. We only recommend the top performers. Comments: 37 On this page Quick Comparison #1. Wix: Best All-in-One Builder #2. Squarespace: Best for Beginners #3. Hostinger: Best Budget Builder #4. Shopify: Best for Selling #5. GoDaddy: Best Speedy Setup How To Choose How We Test Summary FAQs Top 3 website builders Wix Squarespace Hostinger With over 300 hours researching and testing 12 of the best website builders, our in-house experts and I have shortlisted our top five recommendations for 2026. Wix is our number one choice for the 10th year in a row, offering excellent website features, high-quality templates, and dependable support, making it ideal for beginners and experienced builders.In this guide, I’ll walk you through the key features, pricing, and drawbacks of each top-rated website builder, so you can find the right fit for you. Our Top 5 Website Builders Wix – Best all-in-one website builder Squarespace – Best for beginners Hostinger – Best budget builder Shopify – Best for selling online GoDaddy – Best speedy setup Why you can trust Website Builder Expert ⬇️ 12 major website builders tested207 unique areas of investigation300+ hours spent using and analyzing buildersIndependent and unbiased recommendationsRead our methodology section to learn more about how we test website builders. Read about the recent changes I've made to this page ⬇️ In addition to showing the latest features and news from each builder, I’ve recently updated the recommendations to discuss how each website builder can support businesses in 2026. Website Builder Comparison Table Take a look at our top website builder picks side-by-side to see which best suits your needs: Swipe right to see more 0 out of 0 backward forward BEST OVERALL Wix Squarespace Hostinger Shopify GoDaddy Overall Rating 4.8 Overall Rating 4.5 Overall Rating 4.2 Overall Rating 4.2 Overall Rating 4.1 Today's best price $17$15.30 with code “TAKE10” Today's best price $16$14.40 with code “WBE10” Today's best price 85% off in the New Year Sale:$12.99$1.99/month + 3 months for free Today's best price $29$1/mo for 3 months Today's best price $10.99 Free plan or free trial Free plan Free plan or free trial 14-day free trial Free plan or free trial 7-day free trial Free plan or free trial 3-day free trial Free plan or free trial Free plan Number of templates 2,000+ Number of templates 190+ Number of templates 150+ Number of templates 1,000+ Number of templates 200+ Free custom domain Free custom domain Free custom domain Free custom domain Free custom domain AI website builder AI website builder AI website builder AI website builder AI website builder Transaction fees 2.9% + $0.30 Transaction fees 0% – 2% Transaction fees No transaction fees Transaction fees 0.6 – 2% (without Shopify Payments) Transaction fees 2.7% + $0.30 Recommended for Businesses promoting their online presence Recommended for Creatives, portfolios and service-based businesses Recommended for Freelancers and budget-conscious users Recommended for Online stores Recommended for Tech novices and side hustlers Start Free Trial Start Free Trial Try Hostinger Try Shopify Try GoDaddy Key Takeaways 🔍 Wix is our top-rated website builder for the 10th year in a row, offering a drag-and-drop editor, quality built-in features like email marketing, and AI toolsPricing ranges from $1.99 to $299 per month (billed annually) – Hostinger is the cheapest option, while Shopify’s plans are the most expensiveWix and GoDaddy have limited free plans which you can stay on forever, but you’ll need to upgrade to sell productsAll of our recommendations offer AI website builders and AI tools – Wix, Squarespace, Shopify, and Hostinger have AI-powered assistants for 24/7 supportShopify is the best option if you want to sell products online, offering the best sales features for multichannel selling (including AI search engines) #1. Wix: Best All-in-One Builder 💰 Starting price: $17 per month (billed annually)🤖 AI website builder: Yes💻 Read our Wix review for more informationWix is the best website builder I’ve tested, taking the top position in our rankings for the 10th year in a row. Wix’s extensive suite of built-in features can create a steeper learning curve for beginners compared to streamlined editors, but businesses and experienced designers should feel comfortable with what Wix offers.I could choose from a variety of pre-designed elements, like subscription boxes, and then simply drag them onto the page. Source: Website Builder Expert✔️ ProsDrag-and-drop editorAI features to assist with website managementOver 2,000 free templates24/7 help and support❌ ConsCan’t change template once liveSlow loading timesLimited storage spaceOverwhelming number of features What's new with Wix? ⬇️ Wix has partnered with Stripe to help merchants sell products via AI agentsRestaurants with a Wix website can now set up unique dining events and experiences with the new feature, Wix Restaurant ExperiencesUPS shipping is now supported by Wix Shipping for US and Canada-based online stores My testing notes ⬇️ I used Wix’s AI website builder to get set up and it made the process really easy. The chatbot only asked me a few simple questions, then created a custom website and dashboard based on my responses and needs. For me, this made the building journey feel pretty conversational and collaborative. Plus, I could make any tweaks I wanted in the drag-and-drop editor afterwards. I noticed the editor ran quite slowly though, so make sure you give yourself enough time to accommodate this as you build your website. How Much Does Wix Cost?Wix’s pricing ranges from $17 to $159 per month (billed annually)You can stay on Wix’s free plan forever, but it comes with a Wix domain and adsYou’ll need the $29 per month Core plan to sell onlineWix charges a processing fee of 2.9% + $0.30 per transactionWhy Use Wix in 2026?Wix offers the total package for businesses, all bundled up in a user-friendly platform to help you start, grow, and manage your website and brand online. In particular, the Wix Automations feature and AI-powered assistant, Astro, can take jobs off your hands and streamline your workflows. Not only does this save you time day-to-day, but it can be a lifesaver for business owners who are short-staffed. Wix is suitable for: Users looking for a platform to both build and market their websiteUsers who want to get online quicklyBeginners who need a helping hand Wix isn't suitable for: Users who want to refresh their site’s design regularlyUsers who only need the basics (Wix offers a lot of tools) #2. Squarespace: Best for Beginners 💰 Starting price: $16 per month (billed annually)🤖 AI website builder: Yes💻 Read our Squarespace review for more informationAccording to our experts, Squarespace remains the easiest website builder to use. From my testing, its beginner-friendly editor and stunning design options helped me create a modern and sleek-looking website. However, due to its grid framework, Squarespace’s editor is more restrictive than Wix’s free-form drag-and-drop interface.Squarespace also offers great booking tools for service-based businesses, so it’s one I recommend testing if you want to offer appointments online.I liked Squarespace’s grid structure since it helped me align elements when dragging new items to the page. Source: Website Builder Expert✔️ ProsEasiest drag-and-drop editorBooking tools to offer services (Acuity Scheduling)Blueprint AI to build sites❌ ConsNo autosave when editingNo free planLimited third-party integrations What's new with Squarespace? ⬇️ Squarespace has introduced Pay Links to help businesses collect payments, meaning you can share a unique URL with customers via messaging apps, socials, your website, or with a QR code My testing notes ⬇️ Squarespace’s Blueprint AI builder is a great starting point for anyone, especially because of its focus on brand personality. The guided experience lends a helping hand, but you’ll want to use the drag-and-drop editor to truly customize your site’s look. That said, Squarespace really handles the design work for you, which is great for beginners, but not always ideal if you want complete creative freedom. Personally, I could happily spend hours browsing Squarespace’s sections and layouts because they all look so good, especially the animated sections for new products or testimonials. How Much Does Squarespace Cost?Squarespace’s pricing ranges from $16 to $99 per month (billed annually)You can test out Squarespace with its 14-day free trialYou can sell online with any Squarespace planSquarespace’s Basic plan charges a 2% transaction fee, but this drops to 0% from the Core plan and aboveWhy Use Squarespace in 2026?In an age where AI makes us question the quality and authenticity of content, Squarespace provides a suite of comprehensive brand building tools to help you solidify your voice and identity online. From its Blueprint AI Builder which helps with site creation to its Acuity Scheduling tool which helps you connect with customers, these integrated features help you engage with customers at each touchpoint. Squarespace is suitable for: Design-focused users and creativesBeginners who want an intuitive builder to useBusinesses that need strong booking tools Squarespace isn't suitable for: Users who want to prioritize site speed (Hostinger is the fastest)Very large online stores or businesses selling in personUsers who want phone support #3. Hostinger: Best Budget Builder 💰 Starting price: $1.99 per month (for a 48-month subscription)🤖 AI website builder: Yes💻 Read our Hostinger review for more informationHostinger is our expert recommendation for anyone with a small budget because its plans start at just $1.99 per month. This has pushed Hostinger into its new position as our third top-rated builder.Its drag-and-drop editor, suite of AI tools, and affordable starting prices make Hostinger a very beginner-friendly choice for individuals and small businesses. But, Hostinger’s cheap plans have limited features and scalability in comparison to other builders on this list.I was impressed by the range of AI tools I could use in Hostinger's editor. Source: Website Builder Expert✔️ ProsAffordable starting pricesComplete suite of AI toolsDrag-and-drop editor❌ ConsNo app marketWeak ecommerce features (sell up to 1,000 products only)Limited scalability with two plans What's new with Hostinger? ⬇️ Hostinger has upgraded its ecommerce plan, meaning you can now sell 1,000 products, as opposed to the previous limit of 600 My testing notes ⬇️ Hostinger has really been working overtime to improve its website builder and features since last year’s testing. I found the editor very intuitive and straightforward to understand, plus Hostinger’s design options are stylish and modern. This matches the backend experience too, since I could navigate my account easily! Hostinger’s streamlined approach is great for beginners and basic websites, but I could see myself struggling down the line if I needed to add extra functionality, due to the limitations of Hostinger’s two plans. How Much Does Hostinger Cost?Hostinger’s pricing ranges from $1.99 to $2.99 per month (for a 48-month term)Get up to three months for free if you opt for a longer subscriptionRenewal prices do jump up (e.g., from $1.99 to $10.99 per month)You need the $2.99 Business Website Builder plan to sell onlineHostinger doesn’t charge transaction feesWhy Use Hostinger in 2026?Thanks to social media and an overload of information online, consumers want to find answers, browse, and shop online with speed. To accommodate these short attention spans, Hostinger has the fastest loading times to help you engage with website visitors and potential customers right away. This is ideal in 2026, especially with the majority of website traffic coming from mobile users. Hostinger is suitable for: Beginners who need a simple siteSide hustlers setting up a small storeUsers who need help writing website content Hostinger isn't suitable for: Businesses that need advanced functionalityLarge ecommerce storesUsers who use third-party integrations #4. Shopify: Best for Selling 💰 Starting price: $29 per month (billed annually)🤖 AI website builder: Yes💻 Read our Shopify review for more informationIf you want to sell products online, Shopify is the best ecommerce website builder on the market. It provides a dedicated platform for online stores to get started and expand, with top quality sales features that even celebrities and familiar brands rely on.However, Shopify’s starting price of $29 per month is higher than competitors like Hostinger ($1.99 per month), making it less suitable for small-time sellers.I was impressed by how quickly Shopify's new AI store setup tool created templates based on my short prompt. Source: Website Builder Expert✔️ ProsSell unlimited productsGreat scalability with plansCan handle large and complex inventoriesAI assistant, Shopify Sidekick❌ ConsEditor isn’t very user-friendlyFew free templatesLacks advanced AI tools What's new with Shopify? ⬇️ Shopify Sidekick has been improved, as part of Shopify’s Winter ’26 Edition, meaning the AI assistant will now be more proactive, offer design support, and more My testing notes ⬇️ Shopify’s focus on inventory management and ecommerce features, such as shipping and discounts, as well as Shopify’s history of supporting large enterprises, is a reassuring sign that Shopify can work for businesses of all sizes. But, while this is all very impressive, I found Shopify’s section-based editor was a pain to use, as it could hold up the building process. The editor can feel limiting, so I recommend using Shopify’s new AI tool to create custom blocks and designs for you instead. How Much Does Shopify Cost?Shopify’s pricing ranges from $29 to $299 per month (billed annually)Shopify offers a very brief three-day free trialGet your first three months for just $1 per month when you sign upOnline credit card rates and third-party transaction fees vary depending on your plan – without Shopify Payments, transaction fees start at 2% on the Basic planWhy Use Shopify in 2026?With the rollout of AI and social media, the way customers shop has changed dramatically. They don’t just use Google, but instead look at socials, ChatGPT, Perplexity, and other channels.Shopify’s Agentic Storefronts help businesses adapt for the era of AI search, getting your products to appear in results within these AI-powered conversations. Customers can then purchase directly from ChatGPT, without needing to visit your website – so, if your New Year’s resolution is to adopt a customer-first strategy, Shopify’s seamless collaboration with AI search engines can’t be ignored. Shopify is suitable for: Growing online stores that need powerful tools to scale up withBusinesses that require strong shipping featuresBusinesses with large inventories Shopify isn't suitable for: Novice business owners with limited experienceDesign-focused users who want creative freedomUsers who want advanced AI tools #5. GoDaddy: Best Speedy Setup 💰 Starting price: $10.99 per month (billed annually)🤖 AI website builder: Yes💻 Read our GoDaddy review for more informationOur expert research team recommends using GoDaddy, instead of Wix or Shopify, if you’re looking for a simple builder to get your website live quickly.GoDaddy’s onboarding process is super efficient and can be completed in less than 30 seconds. That said, while GoDaddy favors speed and simplicity, its basic features do limit its user base. For this reason, GoDaddy is best suited for personal or informational sites.I loved having visibility over my planned social content with GoDaddy's social post calendar. Source: Website Builder Expert✔️ ProsFast onboardingBudget-friendly plansEditor tutorial for beginnersSocial post creator and calendar❌ ConsSection-based editor limits creativityAI templates are dullNeeds clearer SEO advice What's new with GoDaddy? ⬇️ GoDaddy has launched Airo Builder to help you build and develop web apps with AI – the vibe coding tool is the latest entry to the market, following Hostinger Horizons, Wix Vibe, and Shopify Sidekick My testing notes ⬇️ When testing GoDaddy, I found myself ticking off essential tasks with no real headache, such as editing my site’s SEO and adding products. Everything’s pretty straightforward and quick to complete. However, I did have some difficulty with the backend navigation at points, and I had to spend a fair chunk of time polishing my site’s design (because of GoDaddy’s lackluster options), which sort of counters the user-friendly image. For a builder that positions itself as a good option for beginners, I’d argue GoDaddy needs to improve its user experience to compete with other easy-to-use builders. How Much Does GoDaddy Cost?GoDaddy’s pricing ranges from $10.99 to $23.99 per month (billed annually)You can stay on GoDaddy’s free plan forever, but it has limitations, like adsYou’ll need the $23.99 per month Commerce plan to sell onlineGoDaddy charges 2.7% + $0.30 per transactionWhy Use GoDaddy in 2026?In 2026, businesses need to operate and engage with customers across multiple channels – it’s not enough to just have a website if you’re looking to build brand awareness. Social media is key, and GoDaddy’s AI-driven content tools, campaign automation, and all-in-one marketing suite (including GoDaddy Airo and GoDaddy Studio) make it quick and easy for your business to build connections online. GoDaddy is suitable for: Users who need to create a website quicklyBusinesses with a good social media presenceService-based businesses GoDaddy isn't suitable for: Users who want modern, aesthetic design optionsBusinesses that need to integrate with third-party apps or software How Do I Choose The Right Website Builder? To choose the right website builder, you should evaluate eight key factors, ranging from user experience and AI capabilities to scalability and SEO features. While we can help you compare website builders, you have to determine your needs and must-haves, and identify what you can live without.Below, I’ve put together a checklist of key factors to consider when researching or trialing a website builder:User experience: Is the builder easy to use and navigate? Is the onboarding process straightforward? Is the editor drag-and-drop?AI support: Is there an AI website builder? Can you get instant advice from an AI assistant? Can you use AI to create text, images, and product descriptions?Templates: How many templates and design options are available? Are they free?Ecommerce features: Does the builder let you sell products or services online? Do you need to pay transaction fees? Can you promote your business?Pricing: Is the builder good value for money? What features do you get for the price you pay? Can you test things out with a free plan or free trial? Are there additional costs to consider, such as a custom domain name?SEO: What SEO features are included with the plan you’re looking at? Can you optimize your pages? Does the builder have good loading times? Is it easy to track your site’s performance?Customer support: Does the builder offer a tutorial? Can you get in contact with the builder’s customer service team 24/7? Are there online resources?Scalability: Is there room to grow your website or business? Can you connect to other channels, such as social media or online marketplaces?Watch our video to learn more about each website builder’s benefits and drawbacks: Play Can I Switch Website Builders?Yes, you can switch website builders – all five of our top-rated website builders allow you to cancel your plan and move to another platform. However, switching isn’t straightforward. The difficulty will depend on the builders you’re switching between.In most cases, you’ll need to start from scratch again. That means redesigning your website, adding your products, and setting up your backend, with your new builder of choice. If you have a custom domain with your existing builder, you can usually swap this to your new provider. How We Test Website Builders This year, we put 12 leading website builders through an in-depth testing process to determine our ranking and recommendations. Our research team has spent over 300 hours analyzing each builder, covering 207 areas of investigation in total. A closer look at our testing methodology ⬇️ We’ve focused on six core categories – each category has been given a unique weighting to reflect what our readers value the most:Website Functionality: 30%We examine each builder’s site speed and the quality of features available, including SEO and marketing.Design Features: 25%We assess each website builder’s AI building tools, aesthetic capabilities, and template options.Pricing: 15%We review the pricing of each website builder to see what you get for the money you pay.User Experience: 15%We test each builder ourselves to assess its ease of use and accessibility – this helps us speak from experience when recommending a platform.Help and Support: 10%We look at a website builder’s support options and responsiveness.Reputation: 5%We test how a website builder performs in the wider market to see how it compares to competitors and if users would recommend it. I also know just what it’s like to use a builder’s editor and features myself, since I carried out hands-on testing with each of the builders we reviewed. You can read my thoughts on this year’s research below: My Website Builder Testing Summary After testing each of these builders, I have my personal favorites (looking at you, Squarespace and Hostinger), but I stand by our 2025 rankings and recommendations. And that’s what makes it so important to read through a list like ours – the perfect builder for one user might not be the right fit for another, so it’s worth knowing what your business needs the most and testing out each platform for yourself.Wix remains our champion because it’s difficult for any other builder to compete with the sheer quality and quantity of features, templates, and customization it offers. I was really impressed by Wix’s editor, particularly its AI chatbot builder, since this simplified the onboarding process for me.Squarespace and Hostinger are incredibly easy to use, with Squarespace offering stunning templates and Hostinger providing a suite of AI tools to save you time and energy. And, while I found the experience of using Shopify a little underwhelming, its sales features and scalability are ideal for growing stores. GoDaddy, on the other hand, focuses on simplicity and speed, which will lend itself well to beginners and basic websites. Emma Ryan Lead Writer Final Verdict: Which Builder Do I Recommend? Our research process has determined the top five website builders, and Wix is the best builder for website and business management. It’s a real powerhouse, whether you’re looking to build a blog or start selling online.Each website builder has its strengths – and weaknesses – so I know Wix won’t be the right fit for everyone. If you’re unsure of where to start, I recommend checking out the available free plans or free trials to figure out what works best for you. FAQs What's the best website builder for a small business? Wix is the best website builder for small business thanks to its drag-and-drop editor, built-in features (such as email marketing), and personalized SEO support. You can get started with its free plan, which is great for entrepreneurs on a budget, but you’ll need to upgrade eventually to start selling online. Ecommerce plans start from $29 per month, but you can save 10% with our code TAKE10. What are the best AI tools for website design? Wix has the best AI tools we’ve tested, including an AI website builder to help you design and generate a custom template based on your website needs. You can also use Wix’s AI Theme Assistant to get design support directly in the drag-and-drop editor.Other builders, such as Shopify, also provide great AI tools for website design. For example, Shopify recently improved its AI-powered assistant, Shopify Sidekick. Now, you can click on an area of your site you’d like to tweak, and Sidekick will do the design work for you. Is Wix good for SEO? Based on our 2025 testing, Wix has the best SEO features. Not only does Wix handle the SEO basics, such as mobile optimization, but it also provides you with a personalized SEO checklist based on your website’s immediate needs. And, for SEO beginners, Wix offers an SEO Learning Hub full of guides, videos, and online courses. Is WordPress a website builder? WordPress.org is an open-source CMS (Content Management System), not a dedicated website builder, like Wix or Squarespace. You can build and create websites with WordPress.org, but you need to source and manage everything yourself, including hosting, integrations, security, and software updates.For example, you can connect your WordPress.org site with Shopify to help sell products online – but I’d just recommend using Shopify if your goal is to set up an online store.There’s also WordPress.com, which behaves more like a traditional website builder. However, it’s more of a blogging platform, and lacks the functionality of builders like Wix. Written by: Emma Ryan Writer Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World. Researched by: Oliver Simpson Senior Research Executive Oliver Simpson is a Senior Research Executive at Website Builder Expert, providing objective, in-depth research and ratings on website builders and ecommerce platforms that underpins the recommendations we make across the website. Every website builder review and recommendation you read on Website Builder Expert has been informed using Oliver’s unique research methodology. Whether running first-hand testing with writers or conducting in-depth research into audience needs, industry trends, and product features, Oliver is driven by a relentless pursuit of improvement and results. 37 comments Cancel replyYour email address will not be published. Required fields are marked *Comment*First name:*Email address:* Δ Load more