Best Social Media Newsletters To Subscribe to in 2024

Geekout

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• Best for a detailed overview on social media news
• Weekly email every Friday

Geekout is one of the most popular social media newsletters, boasting over 32,000 subscribers – and the newsletter is jam-packed with content. Matt Navarra, a top social media consultant, discusses the latest news, social media features, and highlights interesting events and workshops. After delivering the key information, Navarra also covers a hot topic of the week. For example, I particularly enjoyed Navarra’s deep dive on X’s growth under Elon Musk’s management in the most recent newsletter.

Social Media Today

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• Best for real-time social media updates
• Daily newsletter

The Social Media Today newsletter delivers the latest in social media news to your inbox every single day. But what can you expect from the content? The team shares expert commentary on the day’s headlines, provides actionable social media tips, and reports on important updates when it comes to the top platforms.

Marketing Brew

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• Best for insights into marketing and advertising
• Daily newsletter

Marketing Brew delivers timely and topical updates related to marketing and advertising to over 4 million inboxes every day – the perfect read with a brew. The newsletters tend to focus primarily on what big-name brands are up to and how they’re engaging with customers. I particularly love how digestible and scannable the newsletter is to read, though – everything is broken out into separate blocks and posts, almost as if you’re browsing articles on a news page.

Social Media Examiner

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• Best for social media strategy tips
• Weekly emails

The Social Media Examiner newsletter provides subscribers with advice, original content on social media strategy, and deep dives into social media platforms, such as Facebook, Pinterest, and TikTok. With over 400,000 subscribers, it’s a popular resource for social media and marketing professionals. And it doesn’t stop there! You can gain access to industry reports, check out hundreds of Social Media Marketing podcast episodes, or attend Social Media Marketing World, the biggest social media conference.

The Information’s Creator Economy

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• Best for content creators and influencers
• Three emails per week

The Creator Economy by The Information newsletter delivers useful information on topics related to content creators, AI, industry innovation, and more. While the topics won’t be relevant for all businesses looking to improve their social media strategies, it’s a go-to resource for anyone interested in influencer marketing or an advanced look at this social media space.

We Are Social

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• Best for social media agencies
• Weekly emails

We Are Social is a creative social media agency with offices around the world. As a company that needs to be leading the charge when it comes to social media trends and marketing campaigns, the newsletter delivers expert insight and analysis into the latest news. It’s a great resource to help you stay in the loop of the latest memes and ever-evolving internet culture.

Later

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• Best for quick social media tips
• Weekly emails

Later has one of the biggest subscriber bases on this list with over one million active readers, so why not join the community too? Each newsletter delivers social media tips, key platform news, content advice, free resources, and more. Plus, if you choose to upgrade your subscription to a premium plan, you’ll gain additional content exclusive to paying customers.

ICYMI

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• Best for digestible social media summaries
• Weekly email every Friday

ICYMI (In Case You Missed It) was first set up by creator Lia Haberman for her students at UCLA Extension. Since then, the newsletter has expanded its audience to 22,000 readers, including business owners, social media managers, marketers, creators, and more. You can expect a quick recap of the latest social media news and platform updates.

For more reading material, check out the best SEO newsletters to subscribe to as well.