Shopify Stores Are Coming to Roblox: How To Make Money in the Digital World

Shopify and Roblox Team Up

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Our top-rated ecommerce website builder Shopify has officially partnered with Roblox to support businesses and creators looking to create immersive and shoppable experiences online. Commenting on the announcement, Shopify stated:

“Commerce happens everywhere—from physical stores, to online, to immersive spaces. One of the most relevant places for digitally-savvy Gen Z consumers in the world right now is Roblox, where millions of creators pursue entrepreneurship through immersive content creation.”

As of Q4 2024, Roblox has over 85 million active daily users – and Shopify merchants can now tap into this huge audience base and be a part of “shaping the future of immersive commerce and shopping.”

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How To Start Selling on Roblox

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Currently, businesses can sell virtual products to Roblox users, but the Shopify integration unlocks the ability for you to sell physical products as well. Here’s how you can start selling physical goods in Roblox:

#1. Create a Shopify Store

To get started, you need to build your online store using Shopify’s website builder. When you first sign up, you’ll be asked a few basic questions about your business before you can pick a template and customize your store’s design. Thankfully, adding products to your Shopify inventory is super easy and quick to do as well, especially with the help of Shopify’s AI tools.

You can get started with Shopify’s three-day free trial before choosing between its three premium plans, ranging from $29 to $299 per month (billed annually). That said, you can get your first three months for just $1 per month.

#2. Build a Digital Experience in Roblox

Once you’re set up in Shopify, it’s time to turn your attention to Roblox. To sell on Roblox, your business needs to create a virtual environment for users to visit. To do this, visit Roblox Studio to stretch your creative muscles and bring your vision to life.

For example, if you own a swimwear brand, maybe you’ll want to create a virtual beach for avatars to hang out in, or maybe your luxury candles would look best in a digital garden oasis. There’s really no limit to what you can do, so think big!

Of course, this won’t be the easiest step for anyone who’s not confident or familiar with this style of virtual content. However, Roblox targets a younger demographic so the basics are fairly easy to pick up if you give it time. But, you can always check out the Roblox help center for extra guidance.

#3. Add Virtual Versions of Your Products

A key part of Roblox’s popularity is the ability to customize your avatar. As a business owner, you can capitalize on this by creating twin versions of your physical products for virtual use. For example, if you sell baseball caps, you could create a 3D model of the real product, import it to Roblox Studio, and share it with users in Roblox Marketplace so their avatar can wear it as well.

According to a report by Roblox in 2023, 52% of Gen Z users will budget roughly $10 per month for digital clothing, and 18% are willing to spend up to $100. So the key takeaway is to sell both digital and physical products on Roblox – you want to create a memorable experience, not just an exchange of goods.

#4. Promote Your Business on Roblox

When your digital store is up and running in Roblox, consider developing marketing and ad campaigns for its users specifically. Of course, you can promote your new Roblox experience across your website and social media channels, but you can also use Roblox’s Ads Manager to create targeted messaging.

With such a large user base, you can connect with potential customers using Roblox portals, billboards, videos, and more. To get started, navigate to the “Ads Manager” dashboard within your Roblox account and set up your business profile.

A New Era for Immersive Digital Shopping

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With this new partnership, Shopify stores will soon be able to tap into a unique sales channel and reach a huge number of potential customers. But, is selling on Roblox worth your time? And is it right for your business and its target audience?

If you’re selling physical products and want to diversify your reach, then the short answer is yes. Getting to create a unique digital space for your brand within Roblox is a great way to engage with your community. Most of all, the immersive shopping experience is ideal for businesses that target Gen Z customers. The majority of Roblox users sit within this demographic, so you want your products to appeal to what they like and what’s trending.

And, if you think about “twinning” virtual and physical products, selling on Roblox could have a positive impact on businesses that offer apparel or accessories since you can cater to both the human and avatar in one sweep.

To put it simply, with Roblox offering creative freedom to Shopify stores, merchants can move beyond traditional ecommerce strategies and embrace the future with engaging virtual experiences. Are you ready to sign up?