The 15 Best Marketing Portfolio Examples
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Whether you’re looking to bag your dream job, secure a promotion, or keep a personal record of your achievements, a well-crafted marketing portfolio will speak volumes about your creative skill and professional capabilities. And with many website builders providing a range of portfolio templates designed to showcase your work effectively, there’s no reason not to set one up!
But knowing where to start can be overwhelming – there are endless creative avenues you could take. To get your creative juices flowing, I’ve searched the web and found 15 of the best marketing portfolio examples. Plus, I’ll tell you exactly what I like about them – coming from someone who looks at websites for a living – so you know how to make yours stand out!
15 Best Marketing Portfolio Examples
Read on to explore my 15 favorite marketing portfolio examples on the web.
#1. Hive Creative Group
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Hive Creative Group is a full-service design and marketing agency, and its website instantly highlights the creative talent of this bunch of busy bees. The agency’s interactive icon animations run throughout the website, as does its pink and orange color scheme.
What stands out:
- Animated industry-specific icons appear on the homepage and beyond, which instantly portrays the team’s creative talent
- The inclusion of clients and award logos on the homepage encites trust
- Strong branding runs throughout thanks to the cohesive pink and orange color scheme and font choices
- The portfolio page is broken down into categories, highlighting the breadth of the agency’s skills while maintaining clear navigation
- An on-site blog highlights industry expertise
- Contact details and social media icons are linked in the main header menu
Squarespace was a surprisingly easy, user-friendly website platform that has gotten me powerful results. I love the drag-and-drop elements and pre-built templates – I made the “bones” of my website in just one day! Squarespace helps me optimize my pages and blogs for search, and I’m already ranking for several keywords. I love that I don’t need to know any coding and can make my website look professional and not “homemade”. The video tutorials have been amazing, too. I do wish there was more customization for adding images to pages, such as placement, sizes, and alignment with text. But I will probably be a Squarespace user for life.
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Alli Hill is a freelance writer, content marketer, speaker, coach, and Founder and Director of Fleurish Freelance.
#2. Michael Antalok
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Michael Antalok lets his work do the talking on his portfolio website. Text is kept to a minimum and, instead, users can see examples of his work firsthand thanks to screenshots and embedded images.
Users can scroll down the portfolio page, moving seamlessly from one case study to the next to get a sense of Antalok’s wealth of experience and skills. His on-site blog is a neat value-add for his website’s visitors, and helps position Michael as an expert in his chosen field.
What stands out:
- Social media icons on the homepage help users find out more about Antalok
- The portfolio page uses expandable image galleries and links to further information showing the full extent of his experience without crowding the page
- Each page features a relevant phrase or header quote to welcome the visitor and create a relaxed and informal environment
- The contact button is positioned in the menu header so that potential clients can immediately get in touch
#3. Greg Kaplan
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Greg Kaplan’s portfolio is designed to showcase his 30+ years in the marketing business.
Kaplan has broken his photography portfolio down into image categories such as “candids” and “cities,” allowing users to explore the sections that are relevant to their own research.
However, it’s his work portfolio that’s most impressive, thanks to the global brands Greg has worked with, which include IBM, Samsung, and Nikon. Each brand is given its own dedicated page – and rightly so! Kaplan goes into detail about what he has done for each brand, and features images of his impressive work.
What stands out:
- Page headers have a parallax scrolling effect to show the change in topic
- X and Instagram newsfeed integrations keep the “About” page up to date
- In-depth portfolio pages for each case study tell a compelling story by using text and photography, and sharing quantifiable results
- Recognisable client logos are used to showcase Kaplan’s impressive back catalog
- Black and white images and a consistent color scheme that runs throughout
- The footer includes social media icons and expandable menus to help navigate his portfolios
#4. Denise Rick
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Denise Rick is a branding expert – so it’s no surprise that there’s a strong brand that runs through each page of her website.
A light, neutral color scheme helps to create a calming environment, while the choice of simple fonts and icons ensures nothing detracts from the work itself.
The case studies on the portfolio page are extensive, and highlight key statistics and ROI for each client. Elsewhere, embedded social media marketing examples and animated GIFs give users the chance to see real-life examples of Rick’s work in action.
What stands out:
- Individual portfolio pages integrate media with bold statistics to help showcase the results that Rick can deliver
- Case studies use headers “Growth” and “Skills involved” to draw her visitors’ attention to the most valuable information
- A neutral color scheme runs throughout the website, allowing the client examples to be the main focus
- The “About” page gives users the chance to get to know Denise more, both professionally thanks to accreditations and experience listings, and personally thanks to links to her Spotify playlists
#5. Kathryn Hall
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Hall has packed her website with content to help portray to potential clients her genuine love for her work.
Professionalism is maintained throughout the website thanks to her use of white space, distinctive font, and classic grid layouts. The portfolio page features smart mockups of work examples, as well as text from Hall detailing exactly what she did for each campaign she presents.
What stands out:
- Hall’s areas of expertise, social media links, and a bright headshot are included in the hero section, which gives the page an immediate personal touch
- A large contact section including a contact form, email address, and social media buttons encourage users to get in touch using their preferred method
- Client testimonials feature on her homepage, designed to instantly give users an insight into her reputation
- Smart mockups give potential clients an insight into how Hall’s campaigns looked in real-time
- Detailed breakdowns of individual campaign elements including magazine advertising, videos, and on-page advertorials
#6. Jordyn Brenner
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Jordyn Brenner works for Amazon Studios as a Senior Art Director,and you can tell. One glance at her portfolio website – which is bursting with high-quality work examples – and you’ll be hooked.
Brenner has kept her marketing portfolio website simple, letting the images do the talking. The homepage features a grid layout of key examples, that users can then click on to find out more. Each case study also features a scrollable bar of work, which highlights the vast amount of creative input Jordyn offers to every project.
Brenner’s ”About” page strikes the perfect balance between professional and personal, showcasing her expertise while also offering up personal anecdotes and hobbies.
What stands out:
- Image-led case studies highlight the high volume of work contributed to each project
- The grid-style layout allows users to see multiple case study examples at once
- Contact and LinkedIn links in the main header menu for easy access
- White space and borders to ensure the website feels clean and professional
#7. Alex Coven
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Alex Coven’s profession as a graphic designer is immediately announced in bold text as an introduction to his homepage. The design of his portfolio is purposefully minimalist and parallax scrolling offers users easy navigation from one section to the next.
That navigation is further enhanced thanks to the menu that pops out from the side rather than the top of the page, freeing up even more digital real estate to showcase Coven’s work.
While the portfolio features an overview of case studies and experience, it also links out to other agencies and companies the designer has worked with – helping to boost his own credentials in the process.
What stands out:
- The full-screen hero images catch the eye and adapts to fit a user’s screen
- The navigation menu appears from the left-hand side and is completely collapsible, adding to the minimal theme
- Case studies are image-led and feature next to no text, allowing the quality of Coven’s work to do the talking
#8. Adapting Social
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This marketing portfolio website highlights the sheer breadth of work that this agency – Adapting Social – provides to clients.
The “Our Work” page acts as the company’s portfolio and is broken down into different categories such as media, web design, and graphic design, allowing users to click through to the areas that interest them.
The website also features a page dedicated to the company’s podcast, where visitors can listen to the latest episode and see the impressive back catalog of guests. Wisely, this helps to position the agency as thought leaders and experts in the industry.
What stands out:
- The “client forms” section allows new and existing clients to contact the agency for specific queries instantly
- Text and images are highlighted with animation and scrolling effects
- Bold call to action buttons such as “Book Now” and “Start a Project” appear on high opportunity pages
- The bold font choice, strong red, black, and white color scheme, and text and image animations run throughout the website to create the image of a daring and forward-thinking brand
#9. Leon Hu
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Leon Hu is a professional photographer, which is clear from the moment you land on his website.
Offering brands high-quality imagery for marketing and advertising campaigns, Hu’s portfolio features multiple visuals and campaign examples.
His marketing portfolio lists various campaigns he has been involved in, and cleverly presents his images and work in mini slideshow galleries.
What stands out:
- Separate pages for Hu’s two key services: marketing and photography
- Slideshow galleries to present as many photographs as possible without overloading each web page
- Limited text, so the focus is on the main element of Hu’s work: his photographs
- Leon includes a “Work experience” section that acts as an online CV, giving users an insight into some of the major companies he’s previously worked for
#10. Incast
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Incast is an influencer marketing agency that helps to facilitate partnerships between brands and social media stars.
Rather than having to click through to a separate portfolio page, users just have to scroll down the homepage to view case studies, testimonials and to find out more about Incast’s previous success stories.
As you scroll down the homepage you’ll also find key social media stats and embedded social media post examples. There are even some pet videos – and who doesn’t love those?!
What stands out:
- Key stats for some of Incast’s major platforms and social media partnerships
- A strong brand identity thanks to the vibrant color scheme and image choice
- Simple one-page style layout that’s easy to navigate and packed full of information
- Embedded videos and social media posts act as examples of the quality of Incast’s work
#11. Maya Francis
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Francis’ simple and neutral portfolio website highlights her confidence in her abilities to guide brands to marketing success.
Her portfolio page features the logos of major clients she has previously worked with, and clicking on each logo will link to a captivating portfolio page with text animations and visuals of her work.
What stands out:
- A stripped-back navigation bar makes it easy for visitors to see Francis’ work, awards, and contact information
- Most of the text is gray, and black text is used sparingly to make important information stand out
- The detailed contact form encourages site visitors to present all of their questions and queries in the opening communication
#12. Steve Wolf Designs
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Steve Wolf Designs builds immediate interest in its work; captivating the user’s attention by displaying examples in tiles throughout the website’s homepage.
Users can click on a tile that catches their eye to find out more about individual projects, past clients, or bespoke service offerings.
The website also features a shop page where users can purchase some of the team’s work for themselves.
What stands out:
- Parallax scrolling keeps users engaged as they move throughout the website
- Overlapping tiles of different sizes on the homepage catch the eye and draw immediate attention to the work
- Staff bios and group photography strikes the right balance between professional and personal
- Website footer that features all the important information such as contact details and social media links
#13. Branex
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Branex has opted for a colorful web design. In fact, its site – which, in my opinion, is one of the best digital marketing portfolio examples on the internet – features almost every color imaginable!
But even with such strong use of color, Branex’s marketing portfolio feels polished and professional due to its focus on its extensive clientele list and contact forms.
What stands out:
- A contact box is presented to the user the moment they land on the web page, making it easy for them to get in touch
- The homepage features snippets of the rest of the website, including case studies, reviews, and previous client examples
- Each case study features extensive information on the project alongside rolling stats, which help to showcase the success of each project
- Screenshots, images, and background details keep the content-heavy pages from becoming boring or overwhelming
#14. Lydia Harrell Design
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Lydia Harrell Design has a portfolio website to showcase some of the major creative campaigns Harrell has worked on. Rather than filling case studies with text and testimonials, Harrell instead features different visual elements of her work, such as brochures, web pages, and email marketing.
What stands out:
- Work examples are showcased from the minute a user lands on the homepage
- Detailed case studies that are image-led and allow users to see the level of Harrell’s creative talent
- Simple web pages that feature almost no written content make the portfolio easy to navigate by simply scrolling down the page
- Social media icons give users the chance to explore Harrell’s work and experience further
#15. Feeney Marketing
Feeney Marketing has created an online marketing portfolio that presents its team as industry leaders. The professional black and white imagery runs throughout the website, including the team’s headshots.
What stands out:
- Greyscale images mixed in with colored case studies highlights key client work
- Detailed bios on every team member adds a personal touch to the business
- The on-site blog highlights the expertise that makes up the full Feeney Marketing team
- A footer on every page that features key information such as opening hours and contact details
- Feeny Marketing also promotes its email newsletter and social media buttons subtly on multiple pages
Summary
As you can see, there are a whole bunch of great marketing portfolio examples already out there to help inspire the construction of your website.
A lot of thought, time, and effort goes into creating a great online marketing portfolio – so you’ll want it to be as effervescent and engaging as possible. After all, this is a key way for you to showcase your talent and experience to potential clients.
Make sure you also check out our articles on how to make an online portfolio and the best portfolio templates if you need a helping hand.
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