We’ve Sourced the 15 Best BigCommerce Themes and Templates for Your Store

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BigCommerce is an ecommerce powerhouse that’s perfect for growing your business. The first step to creating a successful store on BigCommerce is to choose the right theme – there are 240 themes in total, most of which have up to four styling options. There are 12 free themes to choose from – the rest cost between $150 to $350 each.

One of the great things about BigCommerce’s themes is that they’re all tailored to ecommerce, and cater to a wide range of industries. From animals and pets to toys and games, there really is a template here for everyone!

Our mission is to make it easy for you to find the best BigCommerce theme for you. We’ve shortlisted the best themes for the most popular industries, with plenty of images to help you decide. Let’s get started!

I’ve revised this list, replacing five outdated templates with newer ones and updating the photos, pricing, and key features of all themes. I’ve also added some helpful tips for choosing your theme and a visual guide of how to change it.

Fashion & Jewelry

Fashion and jewelry stores will have a focus on materials and quality, so will benefit from a simple template focused on eye-catching product image layouts and product specifications. Also, themes that show star reviews and a strong “About Us” page will help to create trust and customer loyalty.

#1. Nimo Jewelry: $250

One style: Jewelry

Nimo jewelry theme featured items list showing three large product photos of jewelry
Nimo Jewelry is highly customizable and can provide a show-stopping visual homepage. Source: Website Builder Expert

One of BigCommerce’s newest themes, Nimo Jewelry has a modern design that exudes class and sophistication. It has a heavy focus on product photos and its dynamic blocks can be customized for each product – perfect for differentiating between the styles of your different jewelry pieces or collections.

This BigCommerce theme’s standout features include:

  • Minimalistic multi-tiered navigation bar
  • Quick-edit cart
  • Live product sales pop-up widget
  • “Contact Us” page with Google Maps integration
  • Login and membership capabilities

#2. Vault Bright: Free

Three Styles: Bright, Cool, Natural

Vault theme homepage with large photo of woman standing with a backpack
This theme has various product sections on the homepage, including “Featured,” “Most Popular,” and “New Products.” Source: Website Builder Expert

The Vault Bright theme is the best free fashion theme – it looks good and is easy to navigate, putting your products front and center. It mixes up full width images with sliding product galleries, creating a dynamic homepage to engage customers. We love the sticky navigation bar and clean, structured layout.

No matter which style you choose, the Vault theme includes:

  • Expandable “mega menu” ideal for large inventories
  • Search feature
  • Product filtering
  • Cart suggested products
  • Quick View
  • Product videos
  • Saved payment methods

#3. Chiara Fashion: $195

Four Styles: Fashion, Furniture, Sport, Toys

website homepage with chiara in top left corner and a full screen image of a woman in sunglasses
The dynamic full-screen hero image slideshows instantly give this BigCommerce theme a fresh, modern feel. Source: Website Builder Expert

There are four different styles for the Chiara template – we recommend Chiara Fashion above the others because of how diverse and fresh its design is. Still, the rest of these styles are worth checking out if they fit your niche – the Sport version is particularly eye-catching. The Chiara Fashion template is vibrant, fun, and really helps your products shine – especially if you have multiple categories!

This theme is packed with useful features. Our favorites include:

  • Interactive category grids
  • Quick-look product previews and add to cart options
  • “Frequently bought together” product recommendations
  • Blog
  • Instagram feed
  • Newsletter sign-up form
  • Product page sidebar – promotional banner and “new products” feature

#4. Luna Fashion: $300

Four Styles: Warm, Light, Dark, Bright

Luna template with hero image collage on homepage
The Luna Fashion template is bold, visual, and uses pops of bright color to grab customer attention. Source: Website Builder Expert

Luna Fashion is an excellent choice for retail stores, and can be easily customized to suit any store within the fashion and jewelry industry. The bright pops of color grab attention, and numerous image grids keep the pages fresh and engaging. Hover effects and polaroid-style product grids add an extra level of sophistication.

The notable features in this BigCommerce template include:

  • Sale promotion in expandable menu
  • Search feature
  • Colorful calls to action
  • Side menu featuring category links
  • Quick View product feature
  • Hover effects on images
  • Customer testimonials
  • Engaging, interactive blog posts

Health and Beauty

Whether small or large, these stores will often have multiple product categories, so it’s necessary for these themes to have advanced product filters and an expanding navigation bar that can organize products clearly by brand and category.

#1. Artify Beauty: $150

Four Styles: Jewelry, Electronics, Default, Beauty 

Artify homepage for makeup and skincare
BigCommerce’s Artify Beauty template is minimal, well-organized, and elegant. Source: Website Builder Expert

BigCommerce doesn’t have any free templates in its Health and Beauty library, but the Artify Beauty template is a great budget option – at $150, it’s one of the cheapest available. Don’t let its minimalistic appearance fool you, either – it’s packed with helpful features. This template draws attention to pricing labels, calls to action, and product photos, bringing a laser-level focus to the customer journey!

This BigCommerce template’s standout features include:

  • Side-by-side product comparison
  • Price slashing to showcase discounts and deals
  • Top Navigation bar for easy search between 100’s of products
  • Pricing labels on products
  • Blog
  • Shipping and returns policy

#2. Portobello Rise: $235

Four Styles: Rise, Apex, Crest, Camber

Pink and white large image on Portobello rise homepage
This is a quirky, stylish template that’s best for helping small stores make each of their products shine. Source: Website Builder Expert

BigCommerce’s Portobello Rise template is perfect for stores with a small product range – in fact, it was specially designed for stores with small catalogs! It’s a quirky, creative theme that favors high quality product photos. Pastel backgrounds and neat section dividers add to the playful feel this template exudes.

The standout features in this BigCommerce template include:

  • Quick “Add to Cart” feature
  • Hover over products for Quick View or Wishlist options
  • Customer logins
  • Blog
  • Product comparison
  • Sticky top menu with basket
  • Search feature

#3. Solar Hemp: $300

Four Styles: Hemp, Beauty, Fashion, Gifts

large image of cbd oil laying flat on table
Straight away, this BigCommerce theme is unique and engaging. When you click on the different tabs on the right, the background image changes. Source: Website Builder Expert

Did you know that BigCommerce was the first full-featured ecommerce platform to support stores selling hemp and CBD products? Although it can be customized for any type of business, the Solar Hemp template deserves a special shout out. It’s a stunning design, with interactive sections, hover effects, sale labels, vibrant pops of color, and a clean, ordered product layout.

This BigCommerce template may land on the higher end of the pricing scale at $300, but it doesn’t disappoint. Solar Hemp comes packed with features for health and beauty stores – our favorites include:

  • Expandable menu with a featured products section
  • Pricing roll-over reveals links for “Add to Cart” or “Quick View”
  • Blog
  • Customer testimonials
  • Newsletter subscription
  • Back to top button
  • Product comparison
  • Related products and “Customers Also Viewed” recommendations
  • Google Analytics Enhanced Ecommerce

Electronics

You’ll need a theme that has user-friendly customization options on product pages if you’re selling tech items with multiple color or storage size options. Customers buying electronics often have questions about them both pre and post-purchase, so it’s a good idea to look for a theme that has an FAQ page template, social media icons, and a contact form.

#1. Fortune Bright: Free

Four Styles: Bright, Minimal, Contrast, Highlight

large image on website homepage of man tying a shoelace while wearing a smart watch
The Fortune Bright theme is clean, sleek, and simple. Its large image slider immediately brings a sense of style to your electronics store. Source: Website Builder Expert

The only free BigCommerce template for electronics is Fortune Bright. It comes with some interesting design features, such as a full page search feature and expandable side menu, which add a little spice to an otherwise simple template. It’s a sleek, no-nonsense design, that catches attention with its large hero banner and minimal product grids.

The features worth noting in this template include:

  • Large hero slideshow
  • Clear “Out of Stock” labels
  • Full page search feature
  • Expandable menu – when you interact with the horizontal menu, it expands into a vertical navigation
  • Newsletter signup
Top Tip: Since this theme’s logo and navigation menu don’t have a solid background, you’ll need to make sure the text is easy to read by choosing contrasting colors for the font and hero images.

#2. Supermarket Modern: $195

Four styles: Modern, Yellow, Blue, Pink

Website homepage image of Amazon devices with a shop now button
The versatile hero area can be used to highlight anything from discounts to collections and brands. Source: Website Builder Expert

Supermarket Modern is the perfect theme for electronics stores with large inventories. Its product filters and multi-tiered navigation menus at the top and the left of the screen can organize a large catalog without appearing cluttered. We particularly liked the “Frequently Bought Together” and “Recommended” tabs that can be added to product pages.

You’ll find the following features in this BigCommerce theme:

  • Hover over a product for a Quick View
  • “Featured,” “Bestselling,” and “New Products” filtering
  • Choice of grid or list product displays
  • Interactive hero area
  • Instagram integration
  • Bulk order capabilities
  • Search in category

Home and Garden

Often, home and garden stores will be shipping expensive or large products, so customers will want to see informative “FAQ” and “Shipping and Returns” pages. Also, a “Contact Us” page with a map will help customers to locate businesses with brick-and-mortar stores.

#1. Cornerstone Light: Free

Three Styles: Light, Bold, Warm

Cornerstone light text in the center with three homeware photos behind
Cornerstone Light’s use of white space draws customers’ attention to the clear navigation bar and hero image slideshow. Source: Website Builder Expert

The Cornerstone Light theme is simple, stylish, and uncluttered – we particularly like the homepage carousel, which welcomes visitors to your site with large scrolling images. Products are surrounded by plenty of white space, making them easy to navigate, and calls to action stand out nicely against this theme’s plain background.

This BigCommerce theme comes with helpful features such as:

  • Social media integration
  • Featured and popular products
  • Faceted search (depending on your BigCommerce plan – you need the Pro plan)
  • Top navigation menu
  • Blog

#2. Guransh Home: $350

Two styles: Home, Essence

furtiture website with large full screen image of a living room
Guransh Home’s stylish color schemes and typography will help to make a great first impression of your brand. Source: Website Builder Expert

BigCommerce’s Guransh Home theme is ideal for boutique collections and stylish, high-ticket items – the whole design screams luxury, from its smooth scrolling effect to its dark mode. With full-screen image slideshows and large-scale product grids, the Guransh Home template has a visual focus – you’ll need high quality product images to get the most out of it.

Our favorite Guransh Home theme features include:

  • Dynamic sales banners
  • “On Sale” and “Almost Gone” labels
  • A quick “Add to Cart” feature
  • Social media icons
  • Smooth scroll effect
  • Light and dark viewing modes
  • The recent blog post slider on the homepage

#3. Kings Road Decor: $235

Four Styles: Decor, Bespoke, Bijou, Contest

White website hompage with one large image and three smaller ones underneath
Kings Road Decor is a powerhouse of a theme, designed to easily handle large catalogs with multiple collections. Source: Website Builder Expert

If you have a large catalog of home and garden products, Kings Road Decor is a great choice. It’s a powerful theme that’s designed to handle large inventories, and make multiple categories easy to navigate. The homepage is modern and stylish, and uses plenty of calls to action and images to grab customers’ attention.

This BigCommerce theme has features to support a large catalog. You’ll find:

  • Plenty of homepage calls to action
  • “On Sale” and “Save 25%” savings labels
  • Quick Add to Cart feature
  • Quick View
  • Wish Lists
  • Blog
  • Instagram integration
  • Newsletter subscription
  • Customizable newsletter pop-up
  • Product filters: sort by newest, best selling, price, reviews, alphabetical, and more
Good To Know: This BigCommerce theme has a popup that shows real-time product sales to customers – a brilliant way to evoke a sense of demand and boost your sales!

Gifts and Specialty

Gift store visitors will often make purchases for others rather than themselves, so pick a theme that can show multiple categories and subcategories on the navigation bar to guide customers to the appropriate products. For when they can’t find the perfect gift, your theme should also allow you to offer gift voucher purchase.

Worthy Mention!

We already showed you the Fortune Bright theme for electronics stores – well, if you want an awesome free theme for a gift shop, check out the Fortune Highlight style. It has the exact same features and layout, but its playful color palette makes it perfect for selling gift items.

#1. Artisan Original: $245

Two styles: Original, Sporting Goods

Artisan theme two photos of a blonde woman wearing jewelry
Artisan Original supports membership logins, which is a great way for customers to keep track of order status and gift certificates. Source: Website Builder Expert

Artisan Original is a sophisticated, clean BigCommerce template with plenty of features that are tailored to gift purchasing. Its expandable navigation bar is designed for filtering by occassion or by category, and it also has a “Gift Ideas” page template. Our favorite features are the “Compare Items” box and the ability to filter by price.

Other features that make this theme stand out include:

  • Gift certificates
  • Instagram integration
  •  A brands carousel
  • A sticky header
  • Newsletter signup banner

#2. Scaffolding Vibes: $320

Two styles: Vibes, Soft Dark

image of a woman holding and pointing at a phone and text that says the only online store you'll ever need
Full screen hero images with large CTA buttons instantly tell your site visitors what you’re selling. Source: Website Builder Expert

Scaffolding Vibes is instantly pleasing – it’s adaptable and fun with bright colors, eye-catching images, and use of white space. The icons and images can also be used on the top navigation bar and within the categories of its expanding menu – a unique feature that helps site visitors navigate around a busy and varied store!

Other features we love include:

  • A customizable display widget that shows on product images – great for discounted, limited edition, and trending products!
  • Feeds on the homepage for new, bestselling, and featured products
  • Product carousels
  • A highly customizable mega menu
  • Prominent social media icons

#3. Capacity Bright: $225

Four styles: Bright, Clean, Cool, Warm

purple header with images of childrens' toys below
The homepage’s modular slideshow gives merchants total control over what they’d like to show customers – whether that’s discounts, brand or product promotions, or important company news. Source: Website Builder Expert

We love Capacity Bright for any speciality store due to its fun use of colors and image collages, and its subtle navigation bar. For speciality stores, its blog and newsletter features will allow you to share your passion and expertise with your audience and build a loyal customer base!

This BigCommerce template is optimized specifically for large catalogs and wholesale. Some of its best features include:

  • A wishlist function
  • Login capabilities
  • Gift certificates
  • Complex search filtering by brand, price, and subcategory
  • Switchable grid or list product view
  • Modular slideshow on the homepage
  • The ability to hover on an image for Quick View and Add To Cart

Find Out More

How To Choose Your Theme

When you don’t know what to look out for, it’s easier to focus on surface level design. But finding the right template is a balance between design and functionality; many will have an attractive look, but they may be lacking key functions that your ecommerce store could benefit from.

Here are some key considerations that will help you find the best BigCommerce template:

  • Your business type: ecommerce stores selling artwork will look for a wholly different theme than those selling kids toys or tech products. Your business type will inform the key features your template will need, such as full screen hero images or subscription capabilities. Furthermore, design choices like typography, color schemes, and white space will all have an impact on how your business is perceived. When you’re browsing themes, think about the feeling the design evokes and whether it matches your business.
  • What you’re selling: BigCommerce’s themes are categorized into industry for a reason – each store has different priorities and pages to include. For example, if you’re selling handmade items, product pages should have plenty of customization options.
  • The size of your inventory: if you’ve got a large inventory, find a page with clear, organized navigation menus, product filtering, and a search box. For smaller catalogs, you should look out for carousels and featured images that make your products shine. Many BigCommerce themes state the inventory size they are optimized for in the theme features!
  • Social media integrations: some themes allow you to pull your recent social media posts onto your website, which is great if your business has a strong online presence!

How To Change Your Theme

Giving your BigCommerce store that well deserved revamp couldn’t be easier, whether you’ve picked one of the themes above or want to browse for yourself. The two simple steps can be completed in a few minutes:

  1. Download Your New Theme

From your BigCommerce admin, select the “Storefront” tab in the left navigation menu, then select “Theme Marketplace.” This is where you can browse themes that are appropriate for your site.

BigCommerce theme store showing three top themes
You can filter templates in the Marketplace by price, industry, featured themes, and newest themes. Source: Website Builder Expert

When you find the theme you want, you need to save it to your theme library. For free themes, select the “Add Theme” button. For paid ones, select “Purchase Theme” and complete the purchase. 

BigCommerce popup confirming theme has been purchased
You’ll have the option to apply the theme to your storefront immediately, or add it to your theme library for later use. Source: Website Builder Expert
  1. Add Your New Theme To Your Storefront

Then, you can select “Apply Theme Now” for the theme to be instantly added to your store. You’ll be taken back to your dashboard, and from there, you can select “Customize” to make adjustments to your website in the page builder.

BigCommerce current theme
The “Themes” area of your dashboard will display your current theme and those that are saved in your library. Source: Website Builder Expert

BigCommerce Themes: Summary

We’ve highlighted the 15 best BigCommerce themes for the most popular industries – there are many more to choose from in BigCommerce’s theme library. We compiled these themes to provide you with inspiration, and to help you think about the styles and features that you’d like for your store.

Remember that each of these themes includes around four different styles, and are totally customizable – so you can personalize your template to match your unique brand. The colors and styles aren’t set in stone, so don’t be put off if you don’t like a particular palette!

We strongly recommend previewing a few themes before deciding on one. If you already have a  BigCommerce store, there’s even a handy feature where you can preview each theme with your store. This is invaluable for seeing how your products will look in a new style.

Now that you’ve seen our top picks, it’s time for you to choose your favorite BigCommerce template – come back and let us know which one you like best!

Written by:
Lucy Carney is a Content Manager at Website Builder Expert, specializing in website building, ecommerce, and digital marketing. Previously working as a Writer and then Senior Writer on the brand, Lucy has 6 years of hands-on experience testing web building platforms including Wix, Squarespace, and Shopify. Lucy is passionate about using her knowledge to help small business owners build their online presence and achieve their goals. She’s reported on industry trends over the years, attended events such as the eCommerce Expo, and advised readers directly with over 400 comment replies on the site to date. Her work has also featured on other online publications such as the Shopify Partners Blog, Usability Geek, Serpstat, and Open Source, and has over 100 articles published on the Website Builder Expert blog.

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