I’ll Show You How To Sell on X in 2025

The short answer is: anything!

But there are some products that are better suited for selling on X. The first is an obvious one: your own products – whether that be physical or digital.

Digital products are great to sell on X because of how convenient it is to advertise and sell them on a social media platform. Popular digital products to sell on X include online courses and workshops, licenses, stock photos, and videos, as well as photo editing presets, fonts, CV templates… the list goes on and on!

You can also sell your professional services, from hair extension appointments to music lesson memberships – whatever your skill set allows you to offer!

Another alternative is to dropship, which allows you to outsource the product production, warehousing, and shipping to a third-party seller. With this method, you avoid having to stock the products yourself, and you simply act as a middleman. It helps to reduce costs and you can thus focus on the marketing aspect of it — through your X account!

Ever since its creation in 2006, X has grown exponentially, and has become millions of people’s go-to platform to document their everyday life, share funny memes, or rant about what’s on their mind. Businesses have noticed the power the social media platform can hold for their brand image and influence, and have thus been utilizing it successfully for many years.

X’s monthly userbase has almost doubled in the last five years, currently sitting at 650 million monthly active users. Plus, X says that 535 million of these monthly active users are capable of influencing and generating revenue – think about the amount of people you could reach with your content!

Businesses are a lot more popular on the platform than you imagine. 79% of X accounts follow brands to keep updated with their content and new releases — and 63% of them follow small businesses.

On top of that, the fast-paced style of X posts (formerly Tweets) means that information spreads like wildfire, which makes it effective at creating a buzz around your products before their release – it even has specific tools designed for this, which we’ll get into later – and encouraging sales as soon as they’re live.

Making money online by selling products on X can seem like a daunting process, since there are so many approaches. If you want to know how to sell on X, my four steps will get you up and running in no time!

1. Build a Killer Profile

The first and maybe most important thing to do is to set up the best X profile possible. It needs to be visually attractive, and customers must be able to understand straight away what you’re selling.

Choose a branded header photo and set your profile picture to your logo to make your brand visuals clear from the get-go. Then, in 160 characters or fewer, describe what you sell and what you stand for in your bio.

You should also consider verifying your account, which will send trust signals to your target audience and help them find you easily.

2. Switch to a Professional Account

Once you’ve completed your profile, you’ll be able to switch to a professional account. This will enhance your profile even more by adding an industry category under your bio, just like the one Pull&Bear has in the picture above. It’ll also unlock many of the ecommerce features on this list – such as X Ads and X Shopping – so it’s a must!

To make the switch, simply head to your profile page, select “Edit profile,” and then tap “Switch to Professional.” From here, you’ll need to choose the category that best describes your business and select “Business” as your account type.

3. Add Your Catalogue to X Shopping

If you want to know how to sell on X, creating an X Shopping (formerly Twitter Shopping) account is a necessity. You can add up to 50 products to an X Shop, which is accessible from a “View Shop” button on your profile.

Once you’ve added your products, you’ll unlock promotional features, such as Product Spotlights (more on that later) and, my personal favorite, Product Drops, which allows you to launch your product directly on X with an immersive “Drop” post, and build anticipation by sending automated push reminders to your followers 15 minutes prior to the launch.

You can get in on the action by heading to X Shopping manager, creating a catalog, and adding your products.

4. Add Profile Spotlights

“Profile Spotlights” add extra information to the bottom of your bio and are a great way to highlight important areas of your business. There are four Spotlights that can help you sell on X in different ways:

• Location Spotlight: Your business’ address, website, phone number and opening hours, alongside a map and directions
• Shop Spotlight: A carousel of your products, which customers can tap on for more information and external purchase options
• Mobile App Spotlight: Displays and links to your associated app to encourage downloads
• Link Spotlight: A call to action (CTA) button with a custom URL

A Location Spotlight will help to encourage in-store sales, as well as inform your customers of any important changes to your business, such as a new store location or different opening hours. Shop and Mobile App Spotlights link directly to your website’s product pages or mobile app stores – perfect for an ecommerce business or a game developer. And a link Spotlight will help you make money selling professional services via appointment bookings.

You can easily add and edit your Spotlights by clicking “Edit professional profile” within your profile editor, then entering the “Profile Spotlight” tab.

Now you’ve set up a killer profile, you’ll need to determine the best approach of how to sell on X, which includes attracting your target audience, creating content they engage with, and finding the best collaborations. Here are my top tips:

Network

Networking will help you build your audience and boost engagement with your X account. Create interaction by responding to other users’ posts and make yourself known!

You can also get in touch with influencers you think would like your products. If they do and they decide to give your brand a shout out, they will bring their audience to your account.

Use Ads

You can use ads to promote your content to a target audience and appear in their feed, even if they don’t follow you. Focus on one specific product or aspect of your brand that you want to highlight, find some really strong visuals and words, and you’re good to go!

Use the Advanced Search Function

X’s search bar is a hidden gem for small businesses. Its “Advanced Search” feature is a very powerful tool that can help you keep tabs on your competitors and find new customers that fit your target audience.

You can use the advanced search to alter your search results page to show or exclude:

• Certain words and phrases
• Posts from, or mentioning, specific accounts
• Replies to posts
• Posts including links
• Posts with certain engagement levels
• Posts written in a given time frame

These search tools are extremely helpful when it comes to audience research. Not only can you look up your business’ key words and phrases to find users that will be interested in your products, but advanced search can also help you spot any pain points and preferences they may be facing, which can instruct the best type of content to post.

Make Curated Lists

X lists are a way to group specific accounts together to create custom feeds. They’re a good way for your business to keep tabs on certain groups and keep up to date on industry news.

You’ll have the option to make your list public or private. Public lists can be found and followed by anyone searching on the lists tab. Private lists are only accessible to you and those added to the list won’t be notified.

There are scenarios where both can come in handy:

Vary Your Content

The key to an interesting X account is to make sure your content remains interesting and varied. Post a mix of business updates, product launches, and pictures and videos. Share your interests and foster relationships with other businesses that you could collaborate with by reposting external content, and engage with your customers by replying to or reposting their posts mentioning you.

You can also use hashtags to collate similar posts and make it easy for people to navigate to information about a collection or new song, for example. But make sure not to use more than one or two in each post, or the X algorithm will consider your post as spam.

Analyze Your Metrics

Keeping track of your insights will help you to see the types of posts that work well for you so you can finetune your approach to selling on X. You can access basic account analytics from the past 28 days from the “Professional Home” section of your account. Or, for metrics on individual posts, tap “View Insights” underneath the post.

Unfortunately, as of June 2024, in-depth data that was previously accessible for free has been put behind a paywall. X Premium subscribers will be able to see data on impressions, link clicks, profile visits, engagement rate, and media performance from a customizable dashboard.

Starting at $7 per month, X Premium is definitely worth considering, since you can use these insights to improve your social media strategy and increase your sales. You’ll also be able to verify your profile with a premium account, which is a great way to send trust signals to your followers and potential customers.

Without a doubt, X is one of the best social media platforms when it comes to selling products. You can interact directly with your audience and scope out potential customers easily — all while posting short-form but striking content.

So now that you have all the information on how to sell on X, all that’s left to do is to set up your own account, and start posting!