11 Aesthetic Instagram Bio Ideas: Crafting a Memorable Profile

There are countless avenues you can take when crafting the perfect Instagram profile for your business, and it all starts with the bio. Here are my favorite 11 functional yet aesthetic ideas for your Instagram bio, along with examples to show you how they work.

#1. Change the Font

Changing your font is an effective way to inject some personality into your profile – whether your brand is edgy or sophisticated, there’s a font to help you express this. Plus, unique fonts help you stand out among the majority of other instagram profiles, so it’s a win-win.

You can easily change the font of your bio or display name by pasting directly from an Instagram font generator tool. However, there are some key things to keep in mind when choosing:

• Pick a font that matches your brand identity
• Make sure it’s easy to read
• Use it sparingly to make parts of the text stand out
• Be aware that some fonts can’t be picked up by screen readers

#2. Use Color to Your Advantage

Color is one of the most influential psychological tools for your business to make use of. I’d recommend using a set color palette to reinforce your brand identity.

You can add a colorful emoji or two to your bio, but it’s very easy to go overboard. A more subtle approach is to add color to the key places around your bio, such as your profile picture and highlights. If your Instagram posts have a set color theme you can extend to your bio, even better!

#3. Choose a Recognisable Profile Photo

Your Instagram profile photo is one of the first identifiers of your profile. It should have an obvious connection to your business, so that both active searchers and users stumbling across your account will know who you are. Going back to the previous point, using your logo as your profile picture also gives you a solid starting point for building a color scheme around.

If you don’t have a logo or choose not to use one, just be sure that your profile picture reflects the feel of your industry or Instagram page’s theme.

#4. Explain What You Do

Yes, visuals do some of the work to introduce your brand, but the written content of your Instagram bio will provide context and let your audience know exactly what it is that you do and what value you have to offer them – which is especially crucial if you don’t have a branded profile picture or a username that makes your business’s sector clear!

#5. Create a Memorable Username and Display Name

Picking a relevant and memorable username and display name is so important. It’s your online identity, and tells people in one to two words who you are. It sets you apart from others and can make you more shareable.

Your username should be your business name, so people can easily find you online. You can then use your display name (the header above your bio) to highlight your most important information, such as your industry or the services you provide.

If your preferred username is unavailable, you can play around with the wording and add extra identifying words, such as:

• A location: This could be broad, such as “brandymelvilleusa,” or use a more specific location
• Your Industry or niche, such as “marketing” or “coaching”
• Playing on words: For example, The Leap’s Instagram username is “maketheleap”

#6. Use Emojis and Symbols

Emojis and symbols are popular because they’re universally understood across all languages. But while they can help you connect to your audience, they run the risk of overcrowding your bio and lowering your credibility if you choose the wrong ones. To combat this, it’s safest to stick to symbols and industry-related emojis.

The Business Hacks’ bio uses financial symbols that are quickly identifiable, which means a reader doesn’t need to know the native language. If you covered up all of the words in the bio, you’d still know that they’re about money, growth, education, answering questions, and ideas.

The sky’s the limit on the types of symbols out there – pictorial symbols, currency symbols, brackets, stars, and more.

#7. Craft Attractive Highlight Covers

Highlights are small circular icons that you can add underneath your Instagram bio to pin any important business information to the top of your page. Even better, you can create custom covers for each highlight, which is another way to vamp up your aesthetic Instagram bio.

There are endless ways to go about this. For instance, you could use branded icons with text labels to help with navigation, like The Sunscreen Company:

Or you could strip it back to basics like The Spectrum Girl, who uses plain highlight covers in colors that match her Instagram posts and profile photos.

#8. Use a Quote

Quotes are a really easy way to inspire, uplift, challenge, entertain, or educate an audience, all while building a rapport with likeminded page visitors.

If you decide to include a quote, make sure it represents your business ethos and what you and your target audience stand for. Also, try to keep it short, and be sure to credit the source!

#9. Include Bold CTAs

CTAs (calls to action) are used to encourage your page visitors to carry out a certain action, whether that be visiting another site, reading more about you or your brand, or buying the products and services you’re selling.

Whatever you want your audience to do, your CTA needs to be clear and it needs to be visible. Lovelda Vincenzi’s bio uses both an emoji and capital letters to tell the audience exactly how to find her and what they’ll get if they do.

#10. Use Line Breaks and Formatting

Utilizing line breaks and formatting techniques such as lists can really boost your bio’s readability because it means there aren’t huge chunks of text. Not only can you use line breaks to keep sections easy to read, but you can use bold to strategically highlight what you want the audience to remember. You can also align the most important things, like your contact details and what you do.

Instagram won’t allow you to add line breaks to your bio from the app. To work around this, draft your Instagram bio in your phone’s notes app and paste it into your profile.

#11. Highlight Your Collaborations and Features

Mentioning collaborations and links to other accounts, organizations, and influencers can make your aesthetic Instagram bio absolutely sing! First, it adds credibility to your account and can increase your reach. It also strengthens your brand through association. And, most importantly, it provides social proof and encourages other collaborations.

To make the most of your collaborations, highlight the ones that mean the most to you. Tag the collaborators involved when possible. And when you can, include testimonials – even if it’s just a phrase!

It’s no wonder that Instagram is one of the most popular social media platforms for people and businesses. When done right, your Instagram profile can help foster great relationships and craft a memorable brand. But to achieve this, it’s important to make a strong first impression using the tips I’ve listed above!

Once you’ve set up an aesthetic bio for Instagram, visitors to your profile – and potential customers – will be able to understand your business, and recognize how it can serve them right away.

Have fun and experiment. This is all about letting your brand’s personality and what’s important to you shine through!