These Were the 4 Best Marketing Campaigns in March 2025

BÉIS, the luxurious luggage brand, took fans to new heights with its very own human claw machine. When BÉIS opened the experiential marketing pop-up at Westfield Century City Mall in LA, shoppers queued up around the block and were eager to get strapped into the giant machine.

This unique brand experience was soon an online sensation. TikTok and Instagram footage showed participants being hoisted down from the giant claw, attempting to grab themselves a berry coloured carry-on suitcase.

• What to take away from the campaign: Gamification is a superb way to add some flair to your next marketing campaign. By giving your audience the chance to “play” and become an active participant in your brand, you’ll leave them with a unique experience that’ll stick with them for years to come.

With egg prices soaring as a result of the bird flu outbreak, skincare brand The Ordinary helped out NYC locals by selling cartons of eggs at “ordinary” prices. The brand unveiled this marketing campaign through an unexpected Instagram post, telling shoppers to drop by its Manhattan stores to pick up 12 eggs for only $3.37.

But why eggs? A huge part of The Ordinary’s appeal is its effective, no-fuss skincare products at inexpensive prices. So, this clever marketing strategy reflects the brand’s commitment to offer low-cost goods that still get the job done. 

• What to take away from the campaign: Even if you’re working with a limited budget, you can use your awareness of the current cultural landscape to create a strong marketing campaign for less. The Ordinary was able to jump on a current audience pain point (high shopping costs) and provide an ingenious solution – even if only for a weekend!

Now that he’s signed under Ferrari, racing driver Lewis Hamilton began the Formula 1 season with a bang by taking part in a memorable ad. Paying homage to the 1980s movie, Ferris Bueller’s Day Off, Hamilton stars in a classic scene where two valets take a red Ferrari out for a joyride.

Alongside the ad, Lewis added a personalized touch for his fans, leaving this message in the video caption on YouTube:

Ferris Bueller’s Day Off has been one of my favourite movies since I was a kid. This is to pay homage to the iconic film and to celebrate my first season with Ferrari. It definitely took a lot of cutting edge tech, production and planning to get right. Had to get the exact car too … it’s been a dream car since seeing the movie.

You can watch the ad, which currently has 72,000 likes on YouTube, below: 

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• What to take away from the campaign: If you want to reach out to your audience, strong storytelling is key. After his controversial switch from Mercedes to Ferrari, Lewis was able to connect with his fans and keep the bond strong with a video that demonstrated his passion for racing and film.

If you’ve ever wanted to give audiences a “behind the scenes” glimpse into your brand, here’s how to do it well. For its March 2025 marketing campaign, Papa Johns set up “Meet the Makers”, which showcased the invaluable staff members behind the brand’s mouthwatering pizza.

Papa Johns unveiled the campaign on YouTube through a series of videos showcasing the energy of a real restaurant kitchen and the people who work there. The brand also worked with Bartoli, a TikTok sensation and real-life Papa John’s worker, to create additional behind-the-scenes content revealing how each pizza is made.

• What to take away from the campaign: To forge a deeper relationship with your target audience, don’t forget to highlight your brand’s human side. Whether you want to showcase a day in the life at your office, or introduce your newest team members, allow real-life stories to propel your next marketing campaign.

And there you have it – the very best marketing campaigns of March 2025! Which one caught your eye the most? I’d love to hear from you in the comments below. In the meantime, I’ll be back next month for the next batch of top marketing campaigns, so stay tuned.