These Trending Colors Will Give Your Store the Edge in 2025

Global color authenticator Pantone is perhaps the single most trusted source on all things color. Its Color of The Year program is anticipated annually, and this year’s winner is Mocha Mousse.

“Revel in your own personal luxury. With a subtle elegance and sensorial richness, PANTONE 17-1230 Mocha Mousse empowers you to create moments of luxury that may be intimate in scale but can extend a sense of indulgence throughout the day.” – Pantone

Should Your Store Feature Mocha Mousse?

This earthy warm brown is simple and classic, and will enhance the premium feel of a website while evoking feelings of comfort. It’s the perfect addition to ecommerce sites selling high-end goods, sites offering luxury services such as spas and wellness retreats, or portfolios for models.

Behr is a paint industry mogul based in Canada. Its color of the year for 2025 is Rumors, a statement rich ruby, which Behr says adds “warmth and rich allure” to any space.

Should Your Store Feature Rumors?

Rumors is striking and unforgettable – a perfect logo color for a marketing or sales agency looking to show off its daring brand personality. It would also work well as a secondary color for drawing attention to calls to action (CTAs) and headers. However, since Rumors is dramatic, it could easily overpower a site when used as a primary color.

Benjamin Moore is highly renowned for its paint and color pairing expertise. Its color of the year is Cinnamon Slate, which combines the neutrals of Mocha Mousse with the depth of Rumor.

Should Your Store Feature Cinnamon Slate?

As a background color, this tone would help light, neutral colors stand out. For instance, it would be suited to an ecommerce store selling furniture or homeware.

And if you’re looking for complementary pairings, Benjamin Moore has released a whole palette of color trends, which it says contains “calm, confident colours that are as adaptable as they are distinct.”

You might have noticed a theme runs through these trending website colors: earthy, classic tones are in. This is handy for anyone building a website, since these tones are timeless and can pair with a whole spectrum of shades. If you want to add any of these colors to your store, many website builders will let you customize your colors using a pipette color picker, so you’ll easily be able to add any of these tones to your theme.