Google’s November 2024 Core Update Is Here
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Following weeks of search volatility, Google’s November 2024 core update has been released. The rollout, which started on November 11th, is expected to take approximately two weeks to complete.
Google teased the algorithm update at its Web Creator Summit in October, but it comes only a short few months after the last algorithm update in August 2024, which had many websites hoping for ranking recovery in the SERPs. It will be Google’s third and likely final core update of the year.
The November core update has been dropped at a crucial time of year for website owners and businesses relying on seasonal retail and related search surges. That said, the expected rollout time should mean the update finishes before Black Friday and the holiday shopping period – but only just before, if all goes to plan.
What We Know So Far
The latest November core update continues Google’s stated efforts to improve its search results for users – despite how hotly contested the results have been among the SEO community. From its LinkedIn post about the rollout, Google added:
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
Since the update dropped last night, it’s too soon to tell what impact this will have on websites, particularly those still hoping to recover from past helpful content updates, or the last August core update.
However, Google made it clear to many website owners at the Website Creator Summit that the search landscape is changing and it’s unlikely that many will experience full recovery. Ouch. But, don’t worry! Not all hope is lost.
So, what can you do? Take a look at Google’s recommendations for websites below:
Google’s Recommendations 💻
- Don’t make hasty changes – Google suggests “making changes that make sense for your users and are sustainable in the long term” instead of rushing to overhaul your entire website
- Make meaningful improvements – think about your visitors and customers and only make changes that will be helpful to them
- Try to avoid deleting content – this should be a last resort and Google only recommends doing this if you think this content was “created for search engines first, and not people”
Reactions in the SEO Community
Google shared the announcement on X with a brief post:
“Today we released the November 2024 core update. We’ll add it to our ranking release history page in the near future and update when the rollout is complete.”
SEO consultant, Glenn Gabe, responded to the news on X:
“Here we go! The November 2024 broad core update is rolling out. There’s been a ton of volatility since the August core update completed. Let’s see what Google has in store for us. Stay tuned. I’ll probably share my “Core Update Notes” each day based on what I’m seeing in the SERPs.”
Lily Ray, Vice President of SEO Strategy & Research at Amsive, also reacted to the algorithm update on LinkedIn:
“Yes, there was a core update today. Yes, I’ll analyze what I see and share my thoughts once I put them together. Yes, this year has been exhausting on the SEO front 😅”
Jessie Willms, SEO editor at The Guardian US and co-founder of the popular SEO newsletter (WTF is SEO?), commented on the update on LinkedIn:
“The number of days since the last core update finished rolling out: 69.”
Stay tuned to our newsfeed for the latest developments and updates from Google.
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