Is Google Penalizing AI-Generated Content? I Have Your Answer for 2025

Google isn’t against websites using AI-generated content, as long as the content produced is genuinely helpful for the user. To elaborate, here’s a snippet from Google’s official documentation:

Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.

For example, about 10 years ago, there were understandable concerns about a rise in mass-produced yet human-generated content. No one would have thought it reasonable for us to declare a ban on all human-generated content in response. Instead, it made more sense to improve our systems to reward quality content.

So, quality is key if you’re using AI to create content for your website. To stop your website from being penalized in search, avoid publishing AI-generated content that doesn’t solve user queries, contains information that hasn’t been fact-checked, has poor readability, or is used solely to manipulate search results.

Though you don’t need to rule out using AI to create website content, I recommend keeping the following tips in mind to make sure that the content produced follows Google’s standards:

• Add a human touch – Think about what a user needs from your website and adjust your AI content accordingly. If they want advice from a trusted source, add in firsthand experiences, or fact-check the content produced to ensure that you’re providing users with accurate information.
• Review the content produced – If your content is littered with major grammatical errors or inconsistencies, users are more likely to distrust the quality of your website and its authority. Closely proofread your content first, or run it through quality control tools like Grammarly or the Hemingway Editor.
• Check the formatting – Did the AI produce huge chunks of text? That’s a sign to assess the content for readability. For SEO copywriting best practice, you can use bullet points, numbered lists, headings, and photos to break up the text for a more enjoyable user experience.

Remember, if you’re using AI, the aim is to use this tool appropriately to enhance your website’s quality, not take away from it. Don’t go overboard and produce pages of content without checking the quality first.

Google might not be penalizing all AI-generated content, but it can pick up on pages that aren’t relevant and helpful to its users.

So, the next time you’re gearing up to publish a piece of content, ask yourself two questions: what is the purpose of the content, and will it be of use to your target audience? Your answers will determine whether you need to reassess your content’s quality or not.