Google’s Core Update Continues: How Do the SERPs Look?

Volatility in the SERPs

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The ups and downs I reported on in February remain as we approach the end of March, with various trackers showing the fluctuating volatility in the SERPs:

As you can see from the above screenshots, we’ve seen some spikes in volatility throughout 2025 – before an official core update was even announced. And, some trackers aren’t reporting any extreme volatility post-update.

So far, we’ve reported on the following Google search updates in 2025:

• Google Announces the First Core Update of 2025
• Google SERP Volatility Up and Down in February 2025
• Google Search Volatility Remains High in the New Year

How Can Your Business Prepare?

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After anticipating an algorithm shift since last year’s December core update, businesses and website owners are understandably uneasy as they await to see what the March 2025 core update has in store for them. Will it be an increase in rankings? Will traffic drop dramatically?

Unfortunately, it’s too soon to tell. As I often advise, it’s best to continue with your current strategies and focus on publishing high-quality and relevant content for your target audience. Once the rollout is complete, you’ll be able to identify areas for improvement and next steps based on how your website settles in the SERPs.

Have you noticed any volatility or movements with your website?