Google Shopping’s New AI Tools Help Consumers Make Confident Decisions

Google’s latest Shopping tool, Vision Match, is designed to help users find the products they’re looking for. When a consumer can’t find a product to match what they had in mind, they can bring it to life by typing a description into the Vision Match bar.

Google uses the example search query: “colorful midi dress with big daisies.” After inputting this description into the Vision Match search bar, multiple AI images will be generated, alongside a list of similar shoppable products.

How Vision Match Can Benefit Your Business

Rather than pulling search results by matching the search query’s keywords with those on product pages, it uses AI image generation to sketch out the idea to life and find visually similar products. This style of search makes the results much more tailored than when using generic search terms, so the quality of shopper intent will be higher for businesses that appear here.

Vision Match has the potential to increase your store’s visibility for search terms your product pages aren’t targeting – great for stores wanting to rank on Google Shopping more often.

Vision Match is available to all users in the US and is located in the “Shopping” tab under “Create and Shop,” or via a “Can’t find it? Create it” prompt in the search results of their initial query.

Google’s second announcement is an AR beauty feature powered by Gemini, which captures users searching for makeup look inspiration by letting them apply the look to themselves virtually. Google explains:

“searching “soft glam” might offer you a selection of neutral eyelash, a rosy blush and a subtle lip gloss, all applied virtually to your face. Just tap “See the looks on you” when browsing Search on mobile, and click “try it on” to get started.”

How This AR Beauty Feature Can Benefit Your Business

Although online shopping is extremely popular, consumers are still hesitant to purchase certain items without sampling them in person – especially when it comes to choosing cosmetic products, which are often non-refundable. This creates a challenging barrier that limits online sales to new customers in particular; especially if you don’t have an in-person store for them to visit.

Since this feature lets the buyer picture themselves in this product, they’ll be given an added confidence that will encourage purchase. Because of this, it stands to reason that cosmetic purchases made through this feature may be less likely to be returned.

Google’s latest AI features bring the chance for businesses to have an increased visibility in search results and provide more sales. That said, AI features are completely transforming the search landscape and bringing into question the impact of traditional SEO.

As changes continue to be rolled out – such as Google’s AI Mode – it’s important for businesses to understand the role of AI in SEO and adapt their strategies accordingly.