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LinkedIn Launches a Creator Hub To Help Improve Your LinkedIn Strategy

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Published on April 18, 2025

Yes, LinkedIn is technically a social media platform, but posting to a business audience comes with an entirely unique set of rules. On top of that, LinkedIn has a host of features and content formats to get to grips with, such as podcasts and newsletters.

If you’re wondering what, when, and how to post successfully on the platform, LinkedIn’s new creator hub – Create on LinkedIn – is worth taking a look at. Below, I’ll explain what’s included and how you can use it to grow your business on social media.

What’s Included?

LinkedIn’s creator hub compiles everything you need to know about creating posts to engage your audience in one place. It’s jam-packed with information, so I’ll go into each section of the site now, and how you can best use them:

1. Create

The “Create” section provides step-by-step guidance on creating a great post, from sharing a checklist of content best practices to how to write calls to action (CTAs) and effective hooks.

There’s also a list of suitable content themes for businesses to post about, which will be a helpful resource to reference if you’re looking to diversify your posts.

💡For more guidance on creating LinkedIn posts:

➡️ How To Add and Create LinkedIn Videos

➡️ Guide to Creating a LinkedIn newsletter

2. Optimize

If you struggle to see consistent results from your LinkedIn posts, this section will help you the most. It outlines the key LinkedIn analytics for each LinkedIn post type, and then provides a strategy for reacting and adapting to your analytics.

Top Tip: Analytics aren’t unique to LinkedIn, so the information on this page can be used to understand your posts on your other business socials, which will benefit your wider social media strategy.

➡️Find out more about LinkedIn newsletter analytics here!

3. Grow

The “Grow” section is all about mastering the basics of LinkedIn content creation. It includes a free, one-hour video course with four modules covering:

Building a strong LinkedIn profile
Creating engaging content
Using different LinkedIn content formats
Leveraging LinkedIn News: tips for engaging and growing an audience

LinkedIn course homepage — I was able to access the course by logging into my LinkedIn account and completing a short form. Source: Website Builder Expert

Once you’ve completed the course, you’ll earn a certificate to display on your LinkedIn profile.

4. Creator Tools

This section is the one you’ll want to bookmark. It’s a huge masterpost of tips and expert insights on posting formats. Each post type has its own dedicated tab, explaining what content type it’s best suited for, its benefits, key guidelines, and content optimization.

LinkedIn's concise explanation of what articles are and what posts they're best for — The short explanations and suitability pointers gave me a holistic view of LinkedIn’s tools, including those I’d previously overlooked. Source: Website Builder Expert

Top Tip: I recommend using the “Best For” recommendations to identify the post types that align most with your goals, which you can then use to plan out a LinkedIn strategy that works. LinkedIn recommends posting three to five times per week!

Using LinkedIn's Creator Hub: Final Thoughts

Whether you’re just starting on LinkedIn or you’re looking to improve your strategy, I’d highly recommend delving into the information LinkedIn provides on its creator hub – it’s a goldmine of free tips and strategies to help you build a structured schedule.

If you’re looking to build a LinkedIn posting schedule, I’d recommend using the post inspiration, found in the “Create” section, to choose a handful of themes to focus on. Then, the “Creator Tools” section will help you identify the most effective formats for your posts. This will ensure you have a structured and diverse plan, which will help you build your brand online.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.

LinkedIn Launches a Creator Hub To Help Improve Your LinkedIn Strategy

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