How To Access LinkedIn’s Newsletter Analytics
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For LinkedIn newsletter creators, the platform has introduced new email analytics to help users monitor the success of their newsletters. This follows newsletter improvements made in June 2024, where LinkedIn redesigned the layout and provided extra tools.
The added metrics, email sends and email open rate, are now available under LinkedIn’s “Analytics” tab, but what can this new data offer individuals and businesses?
Where Can I Monitor My LinkedIn Newsletters?
After creating a LinkedIn newsletter, you might wonder where to track its performance and impact. When you navigate to your profile, you’ll see a sidebar navigation menu to the left.
From here, select “Analytics” from the menu. You’ll then be taken to your main analytics dashboard, where you can select “Newsletters” in the top navigation menu for a detailed look at your newsletter analytics.
➡️ Note: I went to look for these new metrics myself, but they didn’t appear in our Website Builder Expert analytics dashboard. So, don’t be alarmed if you can’t see the extra data yet either – it seems that LinkedIn is rolling the change out gradually. If you click on an individual email, you should be able to see email sends and open rate on this page.
LinkedIn Adds Email Metrics for Newsletters
The newsletter analytics view shows trends in data, such as article views and new subscriber counts. You can also see subscriber demographics, impressions, engagement, and article views. Now, LinkedIn has added two new metrics:
- Email sends – this shows how many subscribers get an email alert for your newsletter
- Email open rate – an estimated percentage of people that open your email newsletter
Surprisingly, these metrics weren’t available from the start, but they’ll add real value for newsletter publishers and creators going forward.
How To Interpret the New Metrics 💡
If your email sends statistic is low, then subscribers aren’t getting an alert for your newsletter. If this is the case, you might need to review how often you’re sending the newsletter – maybe it’s too often and people have silenced alerts, or maybe you need to share the newsletter more proactively to help it get noticed by those who have turned off notifications.If your email open rate is low, maybe you need to rework your subject line and opening hook. You want readers to be engaged from the get-go so they click to read more. Workshop some ideas and test out variations to see what sticks with your audience.
Benefits for Newsletter Publishers
According to LinkedIn’s Director of Product, Keren Baruch, the number of people publishing newsletters on the social platform increased by 59% in 2024. This extra data can provide creators and businesses with insights to help them optimize their reach and engagement.
Not only is this helpful for behind-the-scenes work on improving future newsletters, but it will help businesses who use multiple newsletter platforms (perhaps LinkedIn and a newsletter feature on your website builder) since you’ll be able to draw valuable comparisons between the two.
Unfortunately, LinkedIn doesn’t allow users to access subscriber email addresses, disappointing many in the newsletter community who have asked for this to be added. This makes it harder to target readers with specific content, segment your audience, manage subscriber relationships, or even transport subscribers from one platform to another.
However, with steady improvements being made to the platform’s newsletter feature over the last year, I’m sure we’ll see further updates soon.
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