How To Join Perplexity’s Merchant Program in 2025

How To Join

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The Perplexity Merchant Program is free to join but currently seems to target large retailers as opposed to small online businesses. Your business must also sell and ship products to the US.

The program aims to make it easy for merchants to share product information with Perplexity’s search engine, helping the platform deliver accurate results to users.

To join the program, all you need to do is complete a five-step online form which only takes a minute to fill out. The form asks for basic information, including your business name, shopping vertical (e.g. electronics or beauty goods), website link, and contact details.

Perplexity will then reach out to your business with further information if you’re accepted into the program.

Is It Worth Signing Up?

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Since the Perplexity Merchant Program is free to join, I’d recommend completing the online form. There’s nothing to lose, and a bunch of benefits for your store, including:

• Extra payment integrations – Perplexity makes the payment process simple for customers with a one-click checkout
• Improved visibility – Perplexity will better understand your products and store if you join the program, meaning your products are more likely to be recommended to customers for relevant searches
• Custom dashboard with insights – Gain helpful data into consumer behavior and trends to help improve your strategies
• Free API access – Create your own Perplexity-powered search experiences to better show off your products

So, if you’re feeling left behind by the fast-moving world of AI, Perplexity is a good starting point to explore and leverage for your business thanks to its free program.