The 3 Best LinkedIn Features You Haven’t Heard Of (Yet!)

Your profile probably showcases your past experience already, but are you highlighting your previous projects yet? From your profile, you can set up featured sections to present your best work to other users, be it projects from a marketing portfolio, media appearances, or agency work you’ve completed for other businesses.

Head to your LinkedIn profile to access this feature. Underneath your profile photo, click on the “Add profile section” button to get started. A pop-up box will appear. Look for “Add featured” and click on it.

You’ll then be redirected to another page where you can click on the “+” button to start uploading your work. You can add a post, newsletter, article, link to an external website, or a piece of media.

Once you’ve uploaded the content you’d like to showcase on your LinkedIn page, click save. You can go back to your profile to see how your featured content looks and also make any adjustments if necessary.

The popularity of livestream platforms like Twitch hasn’t died down–and you can also jump on the bandwagon through your LinkedIn profile. Whether you want to hold a Q&A session or share key learnings in a webinar, hosting your own event can help you build your brand’s authority and expertise online.

To set up your live, you’ll need to use a third-party streaming tool for the broadcast, such as Vimeo, StreamYard, or Restream, since you can’t host directly from LinkedIn. Once your streaming platform is sorted, you’ll need to attach your livestream to a LinkedIn Event.

To create an Event, go to the LinkedIn homepage and scroll down until you see “Events” in the left-hand side bar. Once you’ve selected “Events,” you can start filling in useful details about your livestream, which includes:

• The event name
• The timezone it’s in
• The start and end dates
• An external link to the event
• The names of your speakers

Click “Next” and you’ll be able to make a post and share your livestream details with your network. Make sure that you write up an engaging caption that best summarizes what your event is about.

Finally, once you’ve created your Event, LinkedIn will send you a custom URL that you can promote your livestream with.

If you have a business website, you’ll know about the importance of using SEO-friendly URLs to appear trustworthy online and make it easier for users to identify the contents of each page. This also applies to your LinkedIn profile.

When you first joined LinkedIn, your profile URL probably looked like this:

• “www.linkedin.com/in/name-here45556763a”

However, did you know that you can customize your URL to get rid of those characters at the end, improving how it appears to others?

From your LinkedIn profile, look at the upper right-side of the screen. Next to “Public profile & URL,” click on the pencil symbol. 

You’ll then be redirected to another page. With your page open in full screen, look to your right and you’ll see the section titled “Edit your custom URL.” You can click on the pencil and adjust your URL.

Now that you know about these three LinkedIn features, you have more chances to enhance your online presence. But were you already in the know? If you’ve used one of these features before, share your experiences in the comments below!