Our 2025 Website Builder Rankings Are In: Do You Agree With Our Winner?

The Best Website Builders for 2025

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For the tenth year in a row, Wix is the best website builder we’ve tested. It’s a great all-in-one powerhouse for personal sites and small businesses, offering a huge range of built-in features and templates.

Our top five builders haven’t changed in the last year, but the order of our list has:

• Wix remains our top choice
• Squarespace easily maintains its second-place ranking for 2025
• Hostinger has seen incredible improvements, moving up from fourth place to overtake Shopify and claim third place this year
• Shopify has dropped slightly, losing its third-place spot to Hostinger, but remains the best option for selling online
• GoDaddy holds its position from last year’s testing in our top five list

Plus, builders have rolled out new tools and updates, which has helped shape our recommendations this year. See how Wix compares to our top five website builders in the table below:

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BEST IN TEST
Wix	Squarespace	Hostinger	Shopify	GoDaddy
Overall Rating 4.8	Overall Rating 4.5	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.1
Starting from $17 $15.30 with code “TAKE10”	Starting from $16 $14.40 with code “WBE10”	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $29 $1/mo for 3 months	Starting from $9.99
Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial 3-day free trial	Free plan or free trial Free plan
Recommended for All users and businesses	Recommended for Creatives, portfolios, and service-based businesses	Recommended for Beginners, freelancers, and budget-conscious users	Recommended for Online stores	Recommended for Tech novices and side hustlers
View Wix	View Squarespace	View Hostinger	View Shopify	View GoDaddy
See our Wix Review	See our Squarespace Review	See our Hostinger review	See our Shopify Review	See our GoDaddy Review

You can read more about why we recommended these five website builders in our best website builder article, but I’ve highlighted some of the main points below:

Our Research Findings

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In 2025, we’ve reviewed and compared 12 of the leading website builders by putting them through our thorough research process. This also involves surveying 500 small businesses, which defines the categories we want to investigate, and hands-on testing with each builder to ensure we can speak from experience when writing about a platform and its features.

Every writer who reviews and recommends website builders on Website Builder Expert has completed this hands-on testing process.

So, what does this look like? For website builders, that’s seven key categories and 36 subcategories, making up 207 individual areas of investigation. For ecommerce, we look at eight key categories (adding sales features into the mix) and 51 subcategories, making up 283 individual areas of investigation.

You can read about our latest research and recommendations below – I’ll update this list regularly to show our recent updates:

• Best Website Builders
• Website Builder Comparison Chart
• Best Blogging Platforms
• Wix Pricing
• Wix vs WordPress