Our 2025 Website Builder Rankings Are In: Do You Agree With Our Winner?
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It’s that time of year again, and I’m excited to share that Website Builder Expert has officially announced its 2025 website builder rankings. This is how we determine what builders to recommend to you, based on over 300 hours of research, analysis, and hands-on testing.
Let’s dive into our findings for 2025 ⬇️
The Best Website Builders for 2025
For the tenth year in a row, Wix is the best website builder we’ve tested. It’s a great all-in-one powerhouse for personal sites and small businesses, offering a huge range of built-in features and templates.
Our top five builders haven’t changed in the last year, but the order of our list has:
- Wix remains our top choice
- Squarespace easily maintains its second-place ranking for 2025
- Hostinger has seen incredible improvements, moving up from fourth place to overtake Shopify and claim third place this year
- Shopify has dropped slightly, losing its third-place spot to Hostinger, but remains the best option for selling online
- GoDaddy holds its position from last year’s testing in our top five list
Plus, builders have rolled out new tools and updates, which has helped shape our recommendations this year. See how Wix compares to our top five website builders in the table below:
| BEST IN TEST  |  |  |  |  |
| Wix | Squarespace | Hostinger | Shopify | GoDaddy |
| Overall Rating 4.8 | Overall Rating 4.5 | Overall Rating 4.2 | Overall Rating 4.2 | Overall Rating 4.1 |
| Starting from | Starting from | Starting from
$2.99 + 3 months free (48-month term) | Starting from | Starting from $9.99 |
| Free plan or free trial Free plan | Free plan or free trial 14-day free trial | Free plan or free trial 7-day free trial | Free plan or free trial 3-day free trial | Free plan or free trial Free plan |
| Recommended for Businesses promoting their online presence | Recommended for Creatives, portfolios, and service-based businesses | Recommended for Beginners, freelancers, and budget-conscious users | Recommended for Online stores | Recommended for Tech novices and side hustlers |
| View Wix | View Squarespace | View Hostinger | View Shopify | View GoDaddy |
You can read more about why we recommended these five website builders in our best website builder article, but I’ve highlighted some of the main points below:
Key Takeaways 🔍
- Wix is our #1 choice for the 10th year in a row
- Squarespace is the easiest to use and offers the best designs
- Hostinger now sits in 3rd place thanks to its fast load times and beginner-friendly AI tools
- Shopify is the best option for selling online
- GoDaddy offers the speediest onboarding process
Our Research Findings
In 2025, we’ve reviewed and compared 12 of the leading website builders by putting them through our thorough research process. This also involves surveying 500 small businesses, which defines the categories we want to investigate, and hands-on testing with each builder to ensure we can speak from experience when writing about a platform and its features.
Every writer who reviews and recommends website builders on Website Builder Expert has completed this hands-on testing process.
So, what does this look like? For website builders, that’s seven key categories and 36 subcategories, making up 207 individual areas of investigation. For ecommerce, we look at eight key categories (adding sales features into the mix) and 51 subcategories, making up 283 individual areas of investigation.
You can read about our latest research and recommendations below – I’ll update this list regularly to show our recent updates:
- Best Website Builders
- Website Builder Comparison Chart
- Best Blogging Platforms
- Wix Pricing
- Wix vs WordPress
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