The 6 Best Blogging Platforms in 2025: Our Top Picks

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Blogs are the most common form of information transmission on the web due to their high accessibility and endless variety – from food to the history of art, there’s a blog for everything!

But with a website builder you can you truly make a blog your own, since you can design it to suit your content, as well as market your site to wider audiences and monetize it. In fact, many website builders started as just blogging platforms, and over the years have added more and more features to keep bloggers happy.

Here, we’ve collected the top six blogging platforms in our research and organized them by blogging style. Which blogging platform is best for you will differ on what type of blog you intend to create, but from our research, we can confidently say that Wix is the best overall.

Most blog websites fall under one of these three categories:
  • Persuasive blogs that convince the reader to do something, whether buying a product or signing up for a newsletter. They’re usually attached to an existing online store or business.
  • Informational blogs that provide valuable information to readers. They can have ads or affiliate links, but the primary goal is to inform.
  • Entertainment blogs that are written for fans of a specific type of entertainment, like films, games, or TV shows. These types of blogs are often more of a hobby than a job, but they can still be monetized.

When assessing each website builder, you should think about the kind of blog you want to create. Does the builder you’re interested in have the tools you need to accomodate your blog type?

Short on time? Find the best platform for your art with our three-minute quiz.

What type of blog do you want?

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Best Blog Website Builders: Comparison Table

Get a quick overview of our top six blogging platforms below. You can compare ratings, pricing, features, and more side-by-side to help you choose the best blog website builder for you.

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0 out of 0

Wix

Squarespace

WordPress.org

WordPress.com

Hostinger

Webflow

Overall Rating
4.9
Overall Rating
4.8
Overall Rating
4.1
Overall Rating
4.1
Overall Rating
3.5
Overall Rating
3.5
Starting from
Starting from
Starting from

$2.95 (for hosting)

Starting from

$4

Starting from

$11.99

$2.99 + 3 months free (48-month term)

Starting from

$14

Publish for free
Publish for free
Publish for free
Publish for free
Publish for free
Publish for free
Storage space

2GB – Unlimited

Storage space

Unlimited

Storage space

50GB – Unlimited

Storage space

3GB – 200GB

Storage space

Unlimited

Storage space

1GB – 400GB

Comments
Comments
Comments
Comments
Comments
Comments
Search feature
Search feature
Search feature
Search feature
Search feature
Search feature
Ease of use
4.4
Ease of use
4.4
Ease of use
3.2
Ease of use
2.7
Ease of use
3.9
Ease of use
2.1
View Wix View Squarespace Visit WordPress Visit WordPress View Hostinger Visit Webflow

1. Best for Monetizing Your Blog: Wix

  • Starting price: $17 per month
  • Read our full Wix Review
Editor's Choice

Wix

Our top choice for blogging

Outstanding

4.9

out of 5
  • Easy platform to use
  • Publish on free plan
  • Endless creative freedom
dollar icon svg

Free plan available

Paid Plans: $17 - $159 / month

Pros

  • icon yes svg Create a whole website including a blog
  • icon yes svg Beginner-friendly editor
  • icon yes svg Advanced SEO support

Cons

  • icon no svg Can't switch template once site is live
  • icon no svg Premium plans start at $17 per month
  • icon no svg Lacks storage on cheap plans
Wix Review

Wix should be your top choice if you’re interested in generating revenue with your blog as soon as possible. Integrations with ecommerce, newsletter marketing, and Google AdSense mean you can hit the ground running and monetize your blog quickly.

Wix also stands out in our hands-on testing due to its professional blog management tools like those found with WordPress.org and easy-to-use interface. This makes it perfect for experts and beginners alike.

a yellow professional organizer website
Reba Basset is a professional organizer who uses her Wix website and blog to advertise her organizing services. Click on the image to see Reba’s blog. Source: Website Builder Expert

Wix is our top choice for blogging because of how versatile it is as a website builder. You get to choose an expertly designed blogging template from across several industries and then add any number of features you wish.

To start, you need to activate the built-in Wix Blog integration to your site, which only takes a few clicks to complete. If you need Wix’s ecommerce functionality, you can also add Wix Stores to start selling online. However you want your blog to look and function, Wix can accommodate it.

wix backend
Wix sent me to the backend to add blogging to my website. I can also track my blog's success. Source: Website Builder Expert

Wix’s blogging features have nothing to be shy about either. You get a vast variety of design options from fonts to background colors and even images and video. There’s also a handy sidebar in the backend editor that lets you adjust each Wix post’s SEO setting and whether you want to monetize it with a subscription plan.

If you want to publish a lot of content quickly, then Wix’s AI Writer can help you create content at a much quicker pace. You can schedule up to 1,500 pieces of content on Wix’s cheapest plan for $17 per month (billed annually).

an empty black blog template, waiting to be written
I could write my blog posts from here, and even change the color of the background. I chose black. Source: Website Builder Expert

To top it off, Wix generates blog-specific reports that allow you to monitor different aspects of your post’s performance, even down to the times of day that receive the highest traffic. These analytics can help you understand which content styles and schedules your audience responds to best, which in turn can influence your approach to monetization.

What’s Wix’s Best Value Plan?

Here’s a full list of Wix’s pricing plans, all billed annually:

  • Free: $0 per month
  • Light: $17 per month
  • Core: $29 per month (Basic ecommerce)
  • Business: $36 per month (Standard ecommerce)
  • Business Elite: $159 per month (Advanced ecommerce)

To get the full potential out of your blog, we recommend the basic ecommerce Core plan. With ecommerce included and 10 times the storage (20GB), it’s perfect for all your blog monetization goals.

Plus, if you want to get 10% off your purchase, use our exclusive code “TAKE10” at checkout.

Wix’s free plan may seem like the go-to, but be warned you’ll have to contend with limited features, a Wix domain, and banner ads all over your site. The Light plan will get you everything you need for basic blogging, but its lack of ecommerce and small storage space (2GB) means it isn’t very scalable.

Alternative: WordPress.com – For Affiliate Blogs

WordPress.com

For affiliate blogs

Very Good

4.1

out of 5
  • Built purely for blogging
  • More advanced platform
  • Coding skills are helpful
dollar icon svg

Free plan available

Paid Plans: $4 - $45 / month

Pros

  • icon yes svg Powerful built-in blogging tools
  • icon yes svg Easier version of the CMS WordPress.org
  • icon yes svg Cheapest starting price at $4/month

Cons

  • icon no svg Not user-friendly for beginners
  • icon no svg Not as powerful as WordPress.org
  • icon no svg No autosave function in editor
WordPress.com Review

WordPress.com is the easier-to-use, website builder version of the CMS WordPress.org. It comes with advanced built-in blogging tools alongside an accessible editor and design tools that’s easier for beginners to get to grips with.

A blog page with a number of AI created feature images of abstract brain imagery.
Ilya Moskovoy uses his site Impromo’s blog on WordPress.com to advertise his SEO marketing and website design services. Click to see it. Source: Website Builder Expert

On top of its blogging tools, WordPress.com is also known for its plugin library. In fact, its users have access to over 60,000 free plugins, meaning a WordPress blog can technically have more features than Wix.

They won’t all be up to the same quality as Wix, but if you run an affiliate blog or are an influencer who wants to launch a sponsored newsletter, WordPress.com has a much greater selection of email marketing and monetization tools at its disposal.

a selection of different themes for blogs
I could choose from a number of free themes, all of them designed for blogs. Source: Website Builder Expert

Being built for blogging is reflected in WordPress’ blog themes, which are all meticulously designed. Editing them to exact specifications is still a little bit challenging if you have zero coding knowledge, and we still recommend total beginners stick to Wix and Squarespace for their ease of use.

Additionally, WordPress.com has no in-built SEO tools on either its free or cheapest plan. Having effective blog SEO in place is necessary if you want your site to be seen and visited by readers. While you can always use a plugin for your WordPress SEO, it’s still disappointing this feature is locked behind a paywall.

a web traffic observation deck in WordPress's backend.
I was able to track my blog's SEO and traffic from the backend. Source: Website Builder Expert

What’s WordPress.com’s Best Value Plan?

Here’s a quick look at WordPress.com’s price plans, all billed annually:

  • Free plan: $0 per month
  • Personal: $4 per month
  • Premium: $8 per month
  • Business: $25 per month
  • Commerce: $45 per month

We recommend the Business plan for all affiliate bloggers wanting to monetize their WordPress blogs, because you will need access to WordPress.com’s plugin library. This will unlock email marketing features and Google AdSense (getting paid for having ads on your site), plus membership capabilities.

2. Best Blogging Templates: Squarespace

Squarespace

For art blogs

Excellent

4.8

out of 5
  • Beautiful blog designs
  • Beginner-friendly builder
  • Save 10% with code WBE10
dollar icon svg

Free trial available

Paid Plans: $16 - $52 / month

Pros

  • icon yes svg Professionally-designed blog templates
  • icon yes svg Tons of creative freedom
  • icon yes svg High-quality blogging features

Cons

  • icon no svg No free plan
  • icon no svg Need to upgrade to monetize your blog
  • icon no svg No autosave when editing
Squarespace Review

Squarespace is our top choice for entertainment blogs due to its impeccably designed blog templates. Covering a range of industries, you will find one that suits the topic and tone of your blog. If not, the revamped Squarespace Blueprint feature can build you a unique template from scratch – all you need to do is answer a few questions.

In perfect synchronization with its templates is Squarespace’s editor – it’s the easiest we’ve tested! Even if you have limited web design experience, you can drag and drop your site’s elements wherever you like and customize them without much effort.

a blog post featuring a featured image of a green cactus
Marijana Čuvalo operates a personal travel blog detailing her journey around the Adriatic. Click here to see it in action. Source: Website Builder Expert

Like Wix, you can add whatever features you would like to your website, but we found Squarespace’s minimalist editor less overwhelming. Squarespace’s blog features are superb, and across all paid plans you get access to comments, RSS feeds, blog analytics, and scheduling.

There’s even an AI writer for letting you quickly generate blog posts or ideas, and in our own best AI website builder testing we found it gave you more freedom than Wix’s.

a website editor with image of a lake
Going into Squarespace, I was able to choose which blog template I would like to begin with. Source: Website Builder Expert

As a blog purely for entertainment, monetization isn’t a requirement, but if you want to you’ll need to upgrade to the Business plan for $23 per month.

Squarespace’s SEO tools are also great, giving you SEO settings for individual posts, automatic sitemaps, and Google My Business listing integration. All of this can be managed via Squarespace’s dedicated SEO panel which you can find in the backend.

a backend with a link to Google Keywords
In the backend, I found the SEO controls. I could connect to Google Keywords, an important tool in any bloggers arsenal. Source: Website Builder Expert

What’s Squarespace’s Best Value Plan?

Here’s a quick look at all of Squarespace’s pricing plans, billed annually:

  • Personal: $16 per month
  • Business: $23 per month
  • Commerce Basic: $28 per month
  • Commerce Advanced: $52 per month

For entertainment bloggers, we recommend the Personal plan, because it gives you all the design and blogging tools you need. But if you want to monetize, you’ll need to upgrade to the Business plan.

Though Squarespace doesn’t come with a free plan, you can access a 14-day free trial so you can test it out yourself risk-free. Plus, if you want 10% off at checkout, you can use our exclusive code “WBE10”.

More Information:

Alternative: Hostinger – For Simple Blogs

Hostinger

Best for simple blogs

Above Average

4.3

out of 5
  • A single paid plan
  • Best for short-term blogs
  • Get online quickly

Paid Plans: $2.99 - $109.99 / month

Pros

  • icon yes svg Drag-and-drop editor
  • icon yes svg Affordable plan
  • icon yes svg Simple to use

Cons

  • icon no svg Underdeveloped blogging features
  • icon no svg Lacks advanced SEO tools
  • icon no svg Limited scalability
Hostinger Review

Hostinger’s blogging features used to be quite limited. However, since our last round of testing, Hostinger has added features like post scheduling, a search feature, comments, an archive, and analytics to rack your blog’s growth. While its blogging capabilities are strong, it’s weaker in other areas, like SEO, and can feel less developed compared to builders like Wix.

a white website editor with a blog page
With Hostinger, I created my blog from the New Page function. I could then edit its setting. Source: Website Builder Expert

What is it good for then? Well, with its starting plan costing just $2.99 per month (billed annually), Hostinger is perfect for simple blogs, particularly hobby blogs.

If you want a blog to post your reviews of music, films, toys, mustard, etc., and have little ambition for scaling it into a full-time career, then Hostinger is the perfect blog website for you.

a blog editor with a selection of generated images
Hostinger has image AI image generation directly int he blog editor. I tried it out and the results were fine, but could be better. Source: Website Builder Expert

If you are a fan of AI features, then Hostinger may also be the builder for you. Hostinger’s AI Blog Writer can generate written content and images for your blog.

This feature saves a lot of time when coming up with headlines, but we wouldn’t recommend writing your entire blog post with it. Google can tell when you’re using AI and won’t rank it highly in search, plus the AI Imager Generator needs some work – a lot of the images are still a bit…weird.

There is also an AI Logo Maker, an AI Heatmap for seeing which parts of your site get the most attention, and an AI Assistant if you encounter trouble and need some support.

a popup window detailing using AI
Hostinger really pushed the AI. When I tried to create a new blog post, it suggested I use AI instead. Source: Website Builder Expert

What’s Hostinger’s Best Value Plan?

Hostinger’s pricing includes its website builder with its hosting plans, but you can also choose one of its dedicated website builder plans:

  • Premium Website Builder – $2.99 per month, billed annually
  • Business Website Builder – $3.99 per month, billed annually

We recommend the annual $2.99/month Premium plan for all hobby bloggers. The affordable price and simplistic editing will serve your goals better than a feature-loaded and expensive builder like Wix.

Do note that these prices are for a 12-month plan. However, if you’d like to extend your billing period, you can access some additional perks. For instance, on the 48-month plan, you can get an additional three months for free.

Also, Hostinger’s pricing does increase at renewal, rising to $7.99 per month on the Premium plan and $8.99 per month on the Business plan.

3. Best for Content-Heavy Blogs: WordPress.org

WordPress.org

For news blogs

Very Good

4.1

out of 5
  • Famous for blogging
  • Limitless customizations
  • Requires separate hosting
dollar icon svg

Free plan available

Paid Plans: $2.95 - $5.45 / month

Pros

  • icon yes svg 60,000+ plugins to customize your blog
  • icon yes svg Build from scratch with total control
  • icon yes svg Add whatever blogging tools you need

Cons

  • icon no svg Steep learning curve for beginners
  • icon no svg You manage security, hosting, updates
  • icon no svg No in-house support team or resources
WordPress.org Review

The most popular platform on the web for blogging, WordPress.org is not like the other website builders on this list. Rather than having a drag-and-drop editor for building a website, WordPress.org instead is a CMS (content management system) and functions entirely around the creation and posting of content. This allows for limitless customization of your blogs – albeit with the caveat that you know how to code HTML.

a modern blog page with engaging featured images
Ossie Rodriguez uses WordPress.org with Bluehost hosting to write useful articles on online entrepreneurship. Click the image to see his blog. Source: Website Builder Expert

WordPress.org is open-source, meaning that anyone can download and edit it for free. This means that when you start your WordPress blog, your website will be endlessly moddable. Everything from design, integrations, marketing, monetization, and storage is all able to be changed by you… as long as you know how. And if you don’t, you’ll need to install extra plugins to make your life easier, such as drag-and-drop plugin Elementor.

Whereas other builders take care of things like hosting and security, you will have to organize that yourself too. WordPress.org itself recommends the web host Bluehost for this and so do we, because of how well it performed in our WordPress hosting research.

a menu of tools with icons next to a blank editor
WordPress.org let me create templates so all my posts can be structured the same. It also has a large list of embeds. Source: Website Builder Expert

Once you’re over the learning curve, WordPress.org can be rewarding, especially for news and other informational blogs. The content management system lets you grant access to multiple authors to create, schedule hundreds of blog posts at a time, and set up RSS feeds.

Better yet, through its plugin library, you can add powerful SEO tools like Yoast and monetize your blog through affiliate marketing programs. While WordPress.org is certainly more work than, say, Wix, it can yield powerful results for bloggers who want to produce lots of informational content with consistent upload schedules.

a dashboard, with a charcoal side menu and blog posts with blue text
This was the first sight that greeted me in WordPress.org. It can look confusing at first, but it's been designed for blogging. Source: Website Builder Expert

What’s WordPress.org’s Best Value Plan?

Because WordPress.org is free, it doesn’t have traditional pricing plans. However, its recommended hosting provider Bluehost’s pricing plans are as follows:

  • Basic: $1.99 per month
  • Choice Plus: $3.99 per month
  • Online Store: $7.45 per month
  • Pro: $9.99 per month

We recommend the Basic plan. Not only is it a fantastic price at only $1.99 per month (billed annually), but you also get 10GB of storage with it.

Additionally, Bluehost offers Managed WordPress on the Basic plan, which means Bluehost will take over the management of your site. This is useful support to have, especially as WordPress.org offers no help or support guides itself.

Just be warned that these are introductory prices, and after the initial term, the discounts will be replaced with the standard fee. For example, the Basic plan rises to $11.99 per month following the first year.

Alternative: Webflow – For Business Advice Blogs

Webflow

For business advice blogs

Above Average

3.5

out of 5
  • Advanced customization
  • Dependable support
  • CMS-powered templates
dollar icon svg

Free plan available

Paid Plans: $14 / month

Pros

  • icon yes svg No ads on free plan
  • icon yes svg Ideal for experienced builders
  • icon yes svg 2,000+ templates

Cons

  • icon no svg SEO features not available on free plan
  • icon no svg No drag-and-drop editor
  • icon no svg Not very easy to use
Webflow Review

Similarly to WordPress.org, Webflow requires code to use and there can be a steep learning curve for beginners. However, Webflow isn’t a CMS, but a website builder with a technical editor that’s ideal for bloggers that have web design software skills.

If you’re less experienced, you can simply download a user-made template for free from Webflow’s community marketplace.

a sleek blog page with stock image featured images
Divad Sanders created The Rebel Kulture with Webflow to provide advice to online brands. Click the image to see his blog. Source: Website Builder Expert

While Webflow isn’t a true CMS like WordPress.org, it does have CMS-powered templates. This makes it well-suited for informational blogs, letting you schedule up to 50 CMS items and 50 form submissions even on its free plan.

Combining this with its advanced design tools and editor, Webflow is great for online business blogs, as you can show your expertise through both the quality of your written content and your site’s design – if you know how.

Zero web design or coding knowledge may hold you back with Webflow, and you might be more suited to Wix or Squarespace’s more accessible editors instead.

a digital marketplace offering different types of blog layouts to download
With Webflow's community market, I was able to pick and download user-created layouts and designs to add to my blog. Source: Website Builder Expert

Webflow has a free plan, but this doesn’t provide CMS blogging features or any SEO tools, meaning you will need to upgrade. Compared to Wix, these SEO tools aren’t as good as you do not get access to personalized SEO tips or SEO settings for every blog post.

Unlike WordPress, there is no plugin library to make up for this lack of features. This also affects what monetization you can have with Webflow, though you will still have access to Google AdSense (through code) and ecommerce (if you choose an ecommerce plan).

a data-heavy backend with blog posts scheduled for posting
Like WordPress.org, Webflow has CMS-functions, such as blog post scheduling. Source: Website Builder Expert

What’s the Best Value Plan?

Here’s a look at Webflow’s price plans (billed annually):

  • Free: $0 per month
  • Basic: $14 per month
  • CMS: $23 per month
  • Business: $39 per month

For blogging, we’d recommend the CMS plan. The free plan and Basic plan don’t come with CMS functions, making them pretty useless for blogging. The CMS plan gives you 200GB of storage, 2,000 CMS items, site search, and user accounts for three content editors.

More Information:

How To Choose Your Blog’s Website Builder

Still need some help choosing the right blogging website builder? Think about your needs first. The platform you choose will depend on your blog’s content, style, and direction you want to take it in. These four key questions should help you come to a final decision:

  1. Is the website builder suitable for my blog style? Remember to assess a builder’s template selection and customization options to make sure you can achieve your desired look.
  2. Do the built-in tools allow me to build my blog how I want to? Go through all of the features you’re looking for in a blog builder, be it scheduling tools, commenting, or private membership areas for gated content.
  3. Are there any marketing features to help me grow my blog’s audience? Check to see if there are any marketing tools to help you reach more people, such as email marketing or social media integrations.
  4. Can I access key ways to monetize my blog? Make sure the website builder plan you’re interested in allows you to accept payments from your site.

How We Test

To find the best blogging website builder, we conducted hands-on testing first. This enabled us to make an accurate assessment of each platform and make sure that our recommendations can really accomodate your needs.

During testing, we identified the most importance aspects of blogging website builders and weighted them based on importance:

  • Blogging Features – 50%
  • Website Features – 35%
  • SEO – 10%
  • Overall score – 5%

For instance, when it came to blogging features, we looked into important tools such as RSS feeds and archiving, using our findings to influence our final rankings.

The 6 Best Blogging Platforms: Summary

There you have it – our list of the best blogging platforms! Based on hours of research, Wix is our top choice for blogging. It’s a great overall builder, offering tons of built-in blog features and powerful SEO tools to help you promote your content online.

Now ready to start your blog? If so, check out our guide on how to write a blog post to get going.

Written by:
headshot of Sam Jagger
Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.
Researched by:
natasha_willett
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.

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