Wix Alternatives: The 4 Best Options To Try in 2025

For a quick comparison between each alternative, you can refer to the table below:

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Squarespace	Shopify	Hostinger	GoDaddy
Overall Rating 4.5	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.1
Starting from $16 $14.40 with code “WBE10”	Starting from $29 $1/mo for 3 months	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $9.99
Free plan or free trial 14-day free trial	Free plan or free trial 3-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial Free plan
Number of templates 180+	Number of templates 200+	Number of templates 150+	Number of templates 200+
See our Squarespace Review	See our Shopify Review	See our Hostinger review	See our GoDaddy Review

4.5 out of 5 stars

• Overall rating: 4.5/5 (excellent)
• Squarespace pricing: From $16 per month. Save 10% on your plan with code “WBE10” at checkout
• Read our Squarespace review for further details

Editor's Choice

Squarespace

For service-based businesses

Excellent

4.5

out of 5

• For selling services
• For creative businesses
• For beginners

Free trial available

Paid Plans: $16 - $52 / month

Pros

• Best booking tools
• Easiest website builder
• Great value for money

Cons

• Fewer sales tools
• No autosave when editing
• No free plan

Squarespace Review

Save 10% with code WBE10

Try Squarespace

For service-based businesses, Squarespace is the best Wix alternative due to its popular Acuity Scheduling tool. For an additional $16 per month (billed annually), you can take bookings from clients and showcase different types of appointments on your website, be they consultations or classes.

Squarespace is also an excellent platform for beginners. When I tested Wix’s editor, the dashboard and editor felt overwhelming at times, but this wasn’t the case with Squarespace. The drag-and-drop editor was intuitive to use, while I could easily create an attractive website design with its AI builder, Squarespace Blueprint, or by choosing one of its stylish pre-made templates.

✔️ What Squarespace Does Well

• Squarespace comes with a powerful scheduling tool, Acuity Scheduling, that enables you to accept appointments from your website.
• It’s home to the best looking website designs, helping you set up a professional online presence that will impress your website visitors.
• It has the easiest editor to use thanks to its intuitive drag-and-drop interface that even beginners can pick up.

✖️ Where Squarespace Could Improve

• Its ecommerce features aren’t as advanced as Wix’s or Shopify’s, so it’s not the most suitable platform for scaling businesses, and is better for selling a few products at a time.
• Squarespace’s website speeds need improvement. In our hands-on testing, Squarespace sites loaded the slowest on desktop and mobile devices in comparison to the other builders on this list.
• If you’d like to add additional features to your website, Squarespace has fewer extensions than Wix. Wix offers over 8,000 apps, while Squarespace offers just over 40.

🚨 One thing I noticed during testing…

Squarespace’s Acuity Scheduling tool really impressed me. It’s well integrated into the platform and I was able to tailor my scheduling page to complement my website’s design. Before your site goes live, I recommend using the tool to set your availability first. This way, potential customers will know when you’re available, preventing any bookings from trickling down into your personal time!

Holly Choules Writer

Want to set up with Acuity Scheduling? Our video below will show you how:

Play

How Much Does Squarespace Cost?

• Between $16 and $52 per month (billed annually)
• 14-day free trial 
• No free plan
• Can get 10% off with the code “WBE10” at checkout

Squarespace’s pricing consists of four main plans that cost between $16 and $52 per month (billed annually). They’re generally cheaper than Wix’s plans, since there’s less of a steep price increase between the cheapest and the more expensive options. I’ve outlined each plan below: 

Squarespace’s Key Differences

To help you understand why Squarespace could be the best Wix alternative for you, I’ve taken a close look at the key differences between the two builders.

Squarespace’s AI Builder Is More Straightforward Than Wix’s

Though both website builders let you set up with AI, I found that Squarespace’s AI website builder tool was the easiest to use—which is especially helpful if you want to set up fast.

With Wix, I felt like I was being bombarded with questions before receiving my AI-generated design, while Squarespace walked me through a simple, five-step process. I could choose a tone of voice for my website’s content, what I wanted displayed on the homepage, the exact pages I needed, and the specific colors and fonts for the design.

Squarespace’s Templates Are the Best on the Market

If you don’t want to use the AI builder, you can also choose from over 180 of Squarespace’s professional templates.

Squarespace’s templates scored highly in our hands-on testing. I was most impressed by the sophisticated designs spanning multiple industries, such as entertainment, restaurants, and travel. This makes Squarespace an apt choice if you want your website to stand out online and impress your target audience.

4.5 out of 4 stars

• Overall rating: 4.2/5 (excellent)
• Shopify Pricing: from $29 per month (billed annually)—get your first three months for $1 per month
• Read our Shopify review for further insights

Shopify

For scaling your online store

Very Good

4.2

out of 5

• For online stores
• For big inventories
• For expanding businesses

Free trial available

Paid Plans: $29 - $299 / month

Pros

• Best sales tools
• Expanding suite of AI tools
• Huge app store

Cons

• Only 13 free templates
• Limited customization
• Expensive plans

Shopify Review

Try Shopify

Is an online store your website’s main focus? Shopify might be the Wix alternative for you, since its sales and product management tools are the best on the market. Though Wix does offer an ecommerce website builder, Shopify’s features are specifically tailored to merchants who want to set up and scale their business.

Shopify also comes with AI tools to help you run your store. It released an AI theme builder this year that generates personalized site designs based on a short prompt. I could also make use of the pre-existing Shopify Magic tool and AI-generate product descriptions or edit photos. However, Shopify’s AI offering still isn’t on the same level as Wix’s, since Wix has a wider range of tools, like its AI website builder chatbot.

✔️ What Shopify Does Well

• Shopify’s sales tools are designed to support businesses at each stage of their selling journey. From  shipping features to automatic invoice generation, these tools make it easier for small businesses to manage a growing inventory.
• With Shopify, you can easily integrate your website with other sales channels, which includes online marketplaces and social media sites.
• Shopify has the biggest app market out of all the website builders on this list, and you’ll find over 8,000 apps to choose from.

✖️ Where Shopify Could Improve

• Out of over 200 templates, only 13 of them are free to use. The premium templates will cost you a one-off payment ranging from $100 to $500.
• I found Shopify’s editor restrictive. During hands-on testing, its customization tools didn’t give me many options when arranging my homepage design.
• Unlike Wix or Squarespace, Shopify doesn’t come with a built-in scheduling feature to set up appointments online. You’ll need to look for a third-party app instead.

How Much Does Shopify Cost?

• Between $29 and $299 per month (billed annually)
• Three-day free trial
• No free plan
• Get your first three months for $1 per month

Shopify’s pricing plans aren’t the best value for money. There is a steep price increase between the cheapest and the most expensive plans, while its free trial only lasts three days. However, if you’re looking for a platform to sell from, each of Shopify’s three plans come with unparalleled sales features:

Shopify’s Key Differences

Still wondering whether Shopify is right for your business? Here are the key differences from Wix to take into account.

Shopify has the Best Sales Features on the Market

In hands-on testing, I was most impressed by Shopify’s sales features. I could easily generate customizable invoices, and print discounted shipping labels directly from the dashboard. Other sales features I tested that would be useful for small businesses include:

• Customizing the checkout page to reflect branding
• Viewing inventory reports
• Multichannel selling via Google Shopping, online marketplaces, and social media
• Over 100 payment options

🚨 One thing I noticed during testing…

Though Shopify has fantastic sales features, I needed some time to get used to its dashboard and find where these tools are located. The dashboard itself is quite gray, so it’s easy to get lost on the screen. Because of this, I suggest writing down the key tools your business needs first, and then spending some time getting used to the platform and working out where everything is—you can use Shopify’s AI chatbot if you get stuck, too!

Holly Choules Writer

Shopify Is Better Fit for Larger Inventories Than Wix

Though I found it easy to add products through Wix, Shopify is better equipped for much larger inventories, which is most useful if you’re scaling up your store. In testing, I could use my own CSV file to add items in bulk without having to spend ages adjusting the CSV for a seamless upload. 

Also, thanks to the Shopify Editions Winter ‘25 update, managing a larger inventory is easier than ever. You can now use Shopify Flow, its custom workflow tool, to automatically hide products on your site when they’re out of stock, or instantly reorder supplies when you’re running low.

4.5 out of 4 stars

• Overall rating: 4.2/5 (very good)
• Hostinger pricing: From $2.99 per month. Save 10% with code “WBE” at checkout
• Read our Hostinger review for extra information

Hostinger

For cheap starting prices

Very Good

4.2

out of 5

• For beginners
• For the budget-conscious
• For informational sites

Paid Plans: $2.99 - $3.99 / month

Pros

• Fastest site speeds
• Useful generative AI tools
• Easy editor to use

Cons

• Basic templates
• Limited marketing tools
• No app market

Hostinger Review

Use code WBE to get 10% off

Try Hostinger

If sticking to a budget is your key concern, Hostinger is a suitable Wix alternative. Its two website builder plans cost $2.99 and $3.99 per month (billed annually), which is superb if you need to set up a professional website for less.

Hostinger is also known for its efficient AI tools that can help you quickly create content for your website, such as blog posts or eye-catching imagery. During the setup process, you’ll also use AI to create a website by filling in three key details about your business: your business name, the type of website you need, and a concise description about what you offer.

✔️ What Hostinger Does Well

• Hostinger has the cheapest pricing plans overall, starting from only $2.99 per month (billed annually).
• Hostinger’s site load times are the fastest, with its average performance scores beating Wix’s on both desktop and mobile devices during hands-on testing.
• The builder is known for its suite of AI tools that can help you quickly generate a website design and additional content.

✖️ Where Hostinger Could Improve

• Aside from integrations with marketing tools like Google AdSense, Hostinger has limited marketing scope. For example, Wix comes with a built-in email marketing tool, while Hostinger doesn’t.
• If you need advanced creative control over your website’s look, Hostinger isn’t the best choice. Its templates are simple, and you won’t find as many design options as you would with Wix’s editor.
• Hostinger doesn’t have an app market, so you’re limited in terms of additional features you can add to your website.

How Much Does Hostinger Cost?

• $2.99 or $3.99 per month (billed annually for a 48-month term)
• 7-day free trial (3 months free)
• No free plan
• Can get 10% off with the code “WBE” at checkout

Hostinger’s pricing plans are great value for money, since it offers the cheapest introductory offers on the market. Below, I’ve outlined its two main plans and the features you’ll get on each of them:

Hostinger’s Key Differences

To see if Hostinger is right for your business, here’s how the builder differs from Wix.

Hostinger Has Smoother Dashboard Navigation Than Wix

When testing out Hostinger myself, I found that its dashboard was extremely user-friendly. All of the key website tools I needed, from appointments to ecommerce, were well organized in the dashboard navigation bar, and I could follow a clearly defined site checklist to get started.

This wasn’t the case with Wix. Though the platform offers the most features, I often felt overwhelmed by its dashboard, especially when I needed to look for a specific tool but didn’t know where to start.

Hostinger Has the Fastest Website Speeds

If you’re creating an informational website that needs to handle plenty of website content, or if website performance is your key concern, Hostinger is a strong choice. When we ran an audit testing how quickly up-and-running sites would load, Hostinger’s sites performed the best out of all the builders we tested on mobile and desktop devices—even beating Wix by a significant margin!

4.5 out of 4 stars

• Overall rating: 4.1/5 (good)
• GoDaddy Pricing: From $9.99/month
• Read our GoDaddy Review for a closer look

GoDaddy

For the quickest setup experience

Good

4.1

out of 5

• For speedy set up
• For the budget-conscious
• For beginners

Free plan available

Paid Plans: $9.99 - $20.99 / month

Pros

• Get online in seconds
• Great onboarding
• Useful marketing suite

Cons

• SEO not comprehensive enough
• Simple site designs
• Less scalable than Wix

GoDaddy Review

Try GoDaddy

If the larger website builders like Wix seem overwhelming to you, it’s worth looking into GoDaddy as your next alternative. With its straightforward setup process and supportive onboarding, GoDaddy is a useful builder for complete beginners since you can easily create a professional website without any previous experience.

✔️ What GoDaddy Does Well

• GoDaddy is the second cheapest website builder on this list, with a reasonable starting price of $9.99 per month (billed annually)—a cost that had dropped down from $10.99 in September 2024.
• One of GoDaddy’s strengths is its impressive marketing suite, which comes with a social media calendar that can help you plan and create social media posts based on seasonal events.
• With its AI-powered setup, building a functional website is speedy with GoDaddy.

✖️ Where GoDaddy Could Improve

• GoDaddy’s website designs aren’t as advanced as Wix’s. When using its AI-powered website builder, I found that the design generated was fairly generic and not tailored to my website’s niche either.
• Because GoDaddy is tailored to beginners, you’ll need to look elsewhere for advanced customization options.
• Though GoDaddy comes with an SEO checklist like Wix does, I found that the guidance it offered wasn’t clear enough and may confuse marketing newbies.

How Much Does GoDaddy Cost?

• Between $9.99 and $20.99 per month (billed annually)
• Free plan

GoDaddy’s pricing is affordable, with its three plans ranging from $9.99 to $20.99 per month (billed annually). You can also get started with GoDaddy’s free plan, but it comes with very basic features, like website security, and displays GoDaddy ads on your site. I recommend upgrading to one of its three premium plans to remove ads:

GoDaddy’s Key Differences

Still not sure about GoDaddy? I’ve explained a few of its key differences below.

GoDaddy Has a Distinct Marketing Focus

While Wix covers all aspects of website creation, from design to promotion, GoDaddy has a strong marketing focus. This is noticeable with its GoDaddy Airo AI tools, which allow business owners to generate email marketing campaigns, ads for social media platforms, and a social media calendar that comes with important holiday dates and optimized posting times.

GoDaddy Holds Your Hand Through the Setup Process

If you’re just getting started with Wix, it can take a while to familiarize yourself with the platform and find what you need. If you prefer more guidance, GoDaddy isn’t afraid to hold your hand through the process. From the editor, I was taken through an onboarding experience that showed me how to use each tool, helping me get started quickly.

Need help choosing your next website builder? If you’re currently using Wix and want to switch to an alternative, here are a few factors to consider first:

• 👎 What don’t you like about Wix? Make sure that the builder you’re switching to has all of the improvements you need. This could include a specific feature Wix is missing, an editor that’s easier to use, or a price plan that better fits your needs.
• 👍 What do you like about Wix? Before switching, check whether your new provider also offers the Wix benefits you enjoy. For example, I wouldn’t switch to Hostinger if you’re a big fan of Wix’s creative freedom, or if you value the ability to add extra functionality to your site.
• 🔁 How difficult is it to switch? If you want to switch from Wix, make sure the process is doable. You don’t want to lose important website content along the way, so double-check each website builder first to see if it offers easy-to-follow migration options.
• 💡 What features do you need to keep? Your new website builder should have the main features your website needs to thrive. For example, if you have an online store with Wix, you’ll need to switch to a platform that supports ecommerce, like Shopify.

If you’re still not sure what builder to choose, watch our video below for further help: 

Play

Or, you can take our quick quiz for personalized recommendations:

We put each platform through our rigorous website builder research, spanning over 300 hours of testing and analysis, to ensure that you receive the most accurate information possible.

During testing, we kept an eye on key criteria that encompassed what users were looking for, and weighted them based on importance:

1. Website functionality: 30%
2. Design features: 25%
3. Pricing: 15%
4. User experience: 15%
5. Help and support: 10%
6. Reputation: 5%

For instance, because “website functionality” had the highest weighting, I paid extra attention to key website features that small businesses will most benefit from, which includes scheduling, marketing, and sales tools. I also drew conclusions from my own experience of testing each website builder, sharing my first-hand experience throughout this article.

Based on our 2025 research, Squarespace is the best Wix alternative overall. The platform rivals Wix with its unparalleled templates and easy-to-use editor, while its booking tool makes it the ideal choice for service-based businesses.

Of course, this doesn’t mean Squarespace will be the right alternative for you. Here’s a reminder of the other website builders we’ve reviewed and their unique selling points:

1. Shopify is most suitable for online stores. If you’re looking to scale up your business or manage your inventory more effectively, this is your best option.
2. Hostinger’s affordable introductory prices, ranging from $2.99 to $3.99 per month (billed annually), are excellent value for money if you’re on a strict budget.
3. GoDaddy’s accessible customer support and straightforward editor make it the most beginner-friendly platform—perfect if you’re setting up a website for the first time.