Comparing Wix vs GoDaddy: Discover My Winner for 2025

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Wix	GoDaddy
Overall Rating 4.8	Overall Rating 4.1
Starting from $17 $15.30 with code “TAKE10”	Starting from $9.99
Free plan or free trial Free plan	Free plan or free trial Free plan
Number of templates 900+	Number of templates 200+
Apps 800+	Apps No app store
AI website builder	AI website builder
SEO Outstanding	SEO Basic
Recommended for Businesses promoting their online presence	Recommended for Tech novices and side hustlers
View Wix	View GoDaddy
See our Wix Review	See our GoDaddy Review

Who Do I Recommend Wix and GoDaddy For?

Both Wix and GoDaddy are among the best website builders we’ve tested, but the two cater to different audiences:

• Wix is best for promoting your website online – Wix offers a diverse range of high-quality features and design options, and while this can be overwhelming to newcomers, you won’t find a builder that’s better equipped for promoting your business online and reaching new customers.
• GoDaddy is best for getting your site online quickly and affordably – If you need a website up fast to promote your business, GoDaddy is perfect for that. Its simplified builder is beginner-friendly and means you can get a website ready in under an hour, giving you time to focus on other matters.

The Winner

GoDaddy is better value for money than Wix

GoDaddy’s cheaper pricing means that it’s better value for money. Though you get fewer features, you can still run a quality website for nearly two-thirds the price of Wix.

Of the two builders, GoDaddy is better value for money overall, but you can see a breakdown of each builder’s pricing and plans in the sections below:

How Much Does GoDaddy Cost?

GoDaddy’s pricing is split into three premium plans, with only one plan having ecommerce features (the Commerce plan):

• Basic – $9.99 per month (billed annually)
• Premium – $14.99 per month (billed annually)
• Commerce – $20.99 per month (billed annually)

Compared to Wix, GoDaddy is better value for money, with the Basic plan’s starting price of $9.99/mo being much easier to budget for. If you do decide to sell, then the Commerce plan is almost $10 cheaper than Wix’s most basic ecommerce plan ($29/mo).

How Much Does Wix Cost?

Wix’s pricing is split into four plans, three of which have ecommerce features:

• Light – $17 per month (billed annually)
• Core – $29 per month (billed annually)
• Business – $36 per month (billed annually)
• Business Elite – $159 per month (billed annually)

Overall, our research concludes that Wix isn’t the best value for money. Though you get the absolute best in features and creative customization, it comes at a slightly higher cost than GoDaddy, which starts at $9.99 per month. For new online businesses trying to get off the ground, Wix gives users the tools for succeeding – but with slightly larger start-up costs.

➡️ You can get 10% off your Wix plan if you use the code TAKE10 at checkout!

Can I Build a Website for Free?

For new users and businesses just getting started, Wix and GoDaddy both offer a free website builder. This is great if you have little to no budget, but I wouldn’t recommend staying on a free plan long-term since they lack the scalability and features of premium plans.

Wix’s free plan has no expiry date, meaning you can stay on this option indefinitely – as long as you don’t mind some limitations. First and foremost is the lack of sales features, which can massively impact new online businesses. You’ll also have Wix ads on your site, a small 500MB of storage space, and a Wix-branded domain name (.wixsite.com).

Similarly to Wix, GoDaddy’s free plan doesn’t let you sell products, and your site will include ads and a .godaddysites.com domain name until you upgrade to a paid plan.

The Winner

Wix’s setup process and editor is more comprehensive than GoDaddy’s

Wix’s editor is more advanced. From its generative AI tools to its endless customization options, you can create a sophisticated website that comes with the key functionalities your business needs to grow online.

Though I found both builders easy to use during hands-on testing, GoDaddy is the better choice for total beginners, while Wix is suitable for those seeking a more hands-on approach with plenty of creative control.

Setting Up

When you boot each website builder up, you’re presented with a choice to use their AI website builders, which involves filling in a short questionnaire used to generate a custom template based on your answers.

In my own testing, I found that both Wix and GoDaddy generated completely new templates based on my answers, meaning they truly are customized for your particular business.

You can see our experience using Wix’s AI website builder in the video below:

Play

However, what sets GoDaddy apart is its speed – you can have a published site in under a minute, making it the fastest builder for getting online. So, I highly recommend GoDaddy if you’re on a time crunch.

Using The Editor

I found that once I was in the editor, GoDaddy’s drag-and-drop wasn’t as advanced as Wix’s. Elements could only be placed in certain blocks, and there was little customization to be found in their style and size on the page. With Wix, I could move elements anywhere on the page without limitation.

In streamlining the entire building process, GoDaddy has stripped back a lot of user choices. For example, while GoDaddy does have premade templates to pick from, it heavily advertises the use of its AI builder, whereas Wix is more upfront about there being two choices: an AI builder or templates.

💡 One thing we noticed during testing…

I was impressed by the amount of creative choice Wix gave me in the editor. From the right-hand sidebar, I could add gallery carousels, contact forms, restaurant menus, social media links, and other useful design elements to my homepage. If you want to make your website your own, Wix is a good call!

Holly Choules Writer

The Winner

Wix’s design features are more advanced than GoDaddy’s

With over 900 templates to choose from spanning multiple industries, and a wide range of customization options, Wix makes it easier for you to design a website that best represents your business.

Though you can create presentable designs with GoDaddy, Wix’s templates and customization options offer much more variety. From the editor, I could customize each part of my website by dragging and dropping different design elements wherever I wanted on the page. 

But if you have some web design skills already, Wix Studio, a built-in platform specifically for agencies and freelancers, gives you total design freedom over your website. It enables you to use code and other web development tools, while still having access to Wix’s range of features.

Overall, Wix stuns with over 900 templates, covering industries ranging from online sports stores to forensic pathology. GoDaddy, on the other hand, falls short with roughly over 200 themes to choose from.

When I explored the templates myself, the limited nature of GoDaddy’s editor made each template look fairly similar and blur together in my mind. GoDaddy pushes its AI building experience ahead of its templates for one reason: its template design is lacking.

In comparison, I found I could get better design variety with Wix’s professionally-crafted templates. Wix also introduced an AI Theme Assistant in September 2024, offering design suggestions within the editor itself to help with areas like color schemes and font style.

The Winner

Wix has the best website features

Wix’s range of features and quality of tools makes it flexible and usable for any type of business. The bulk of important features, such as email marketing, are built into the builder, but you can also add extra functionality through Wix’s app market.

Features are what really separate the average platforms from the elite. What you can and can’t do on each platform is crucial to your final decision, especially when starting a new business.

Wix’s Quality Features

Our 2025 research reveals that Wix is currently the reigning king of website features. Its builder comes with a range of tools, including:

• Wix Astro, an AI-powered business assistant that’s new for 2025
• Wix Business Launcher to help you find other ways to make money online
• Wix Menu (for restaurants)
• Wix Booking to help manage services and appointments
• Wix Hotels to support with reservations and payments
• Pricing plans to showcase transparent prices to your site visitors
• Membership groups for accessing exclusive content
• Email marketing for connecting with subscribers with branded newsletters

What truly sets Wix apart is how all these features work seamlessly together with the platform’s design, even at the extreme rate Wix adds them. Wix updates itself with new features regularly, meaning you’re never too long away from your website’s next upgrade. For example, Wix introduced AI Site-Chat in December 2024 to support businesses with customer interactions.

For users wanting to start a new business, Wix centralizes its key features within your dashboard. This makes it easy to access the features you need, when you need them.

GoDaddy’s Simplified Tools

GoDaddy can’t hold a candle to Wix’s range of features. As well as lacking an app store – meaning it loses a lot of niche, business-related features – building a website with GoDaddy is much more limited than Wix, with an emphasis on being streamlined and easy to use rather than offering the best quality features.

However, where GoDaddy does stand out is in its marketing and social media integration. With features such as building branded content and email automation available on every plan, GoDaddy is great for getting your business name out there. It’s also a good alternative for those needing a website to advertise their business and little else.

The Winner

Wix is more equipped for ecommerce than GoDaddy is

Wix has better sales features than GoDaddy, because it allows online stores to scale up as they grow bigger, meaning that you can rely on Wix for longer throughout your ecommerce journey.

Neither Wix nor GoDaddy are ecommerce-only platforms, but you can sell products with both of them, depending on your chosen premium plan. If you’re interested in starting a small business, selling a few products on a website is the easiest option. If that’s the case, I recommend Wix, since its sales features are more powerful than GoDaddy’s.

Both providers include the most vital sales features on their respective ecommerce plans:

• Sell unlimited types and quantities of products
• Sell both physical and/or digital products
• Process payments securely through gateways like PayPal, Stripe, or Square (although Wix offers a larger number of gateway options)
• Mobile apps for managing your store on the go
• Various shipping and accountancy options
• Discount and sale codes

With GoDaddy, you can have all this for the low price of $20.99 per month, compared to Wix’s more expensive $29 per month Core plan.

The issue with GoDaddy’s ecommerce is that its features are limited and lack scalability. For example, GoDaddy won’t be ideal if you’re looking for dropshipping or international selling tools. As a small business, you don’t want to immediately cap your business’ potential growth.

Wix’s ecommerce plans extend all the way up to specialized enterprise plans for industry-leading brands, meaning you have plenty of room to grow your business with Wix’s subscriptions. To put it simply, Wix’s sales features let you run a sizable and profitable online store, while GoDaddy limits you to a smaller business.

However, if you’d like to scale your business instead, an ecommerce website builder like Shopify is a more suitable choice, since it’s better equipped for larger inventories.

The Winner

Wix has better SEO tools than GoDaddy does

Wix is above GoDaddy when it comes to SEO, offering a fleshed-out SEO checklist alongside unique integrations with platforms like Semrush and Microsoft Clarity.

The strength of your website’s SEO (search engine optimization) will determine how highly you rank on search engines, like Google. The higher you rank, the more eyes will be on your site. Simple, right?

Wix’s SEO features are the strongest overall. Like its website-building features, Wix provides top-notch customization across the board, allowing you to edit things that will have an impact on SEO, such as meta titles and descriptions, URL slugs, and header code.

But, that on its own wouldn’t be enough. What really elevates Wix’s SEO suite above GoDaddy is the partnerships and integrations Wix has been able to swing.

Wix’s SEO Tools

Wix has plenty of built-in SEO tools, as well as integrations with popular SEO platforms:

• Customized SEO checklist – Wix offers personalized SEO support and recommendations based on your website, so you can make strategic improvements to boost your rankings
• Semrush – a popular keyword research tool you can use to look for search keywords related to your industry.
• Google Analytics – gives you access to numerous website metrics, from key traffic sources to the number of conversions on a page.
• SE Rankings – this tool provides you with insights into your main competitors, helping you compete with them on search engine results pages.
• Microsoft Clarity – used to access insights on user behaviors, so you can track what real visitors are doing via heatmaps and website sessions metrics.
• Wix SEO Learning Hub – access resources on all things SEO, including webinars, glossaries, and online courses from industry experts
• Searchlight newsletter – a newsletter by Wix detailing the latest SEO updates.

How Does GoDaddy’s SEO Compare?

No matter which premium plan you choose, GoDaddy provides access to SEO basics, as well as its SEO Wizard website optimizer.

Unfortunately, GoDaddy lacks the advanced SEO features that Wix provides. GoDaddy covers the basics, such as editing your meta titles and descriptions, URL slugs, and image alt tags. However, you’ll have to do without canonical tags or SEO best practice prompts. It also can’t compete with the sheer amount of extra integrations and partnerships Wix has, but then again no other competitor really can.

When comparing Wix and GoDaddy, I used the results of our 2025 round of website builder research to provide you with suitable recommendations for your business. Our team conducted over 300 hours of data collection and covered 207 areas of investigation.

Each platform is assessed via six key criteria that reflect what users are looking for in a builder—this criteria is also weighted based on importance:

1. Website functionality – 30%
2. Design features – 25%
3. User experience –  15%
4. Pricing – 15%
5. Help and support – 10%
6. Reputation – 5%

My own experiences during hands-on testing have also shaped the views expressed in this article. By getting up close and personal with Wix and GoDaddy, I have a clear understanding of each builder’s strengths and weaknesses. This allows me to share useful insights that can help you make your final choice.

🤔 Still need help choosing between the builders? Use our quiz below to find an answer:

It was a great showing from the two builders, but in the end, Wix is the overall winner. Its superior features, such as its AI chatbot builder and in-depth marketing suite, make it difficult to suggest any other builder for business owners that want to promote themselves online.

That being said, GoDaddy certainly cements itself as a solid cheap alternative, great for those who are short on time and money and, perhaps, those who need to streamline their operations between their in-person and online presence.

If you want to know more about each builder, you can read our full Wix review and GoDaddy review.