Wix Review 2025: Is It Really the Best Website Builder?

Wix

The all-in-one powerhouse for websites

Outstanding

4.8

out of 5

• Caters to all industries
• For all skill levels
• All-in-one platform

Free plan available

Paid Plans: $17 - $159 / month

Pros

• 900+ free templates
• Drag-and-drop editor
• Built-in email marketing

Cons

• Can’t switch template once live
• Can be slow to load and use
• Limited storage space

Wix Review

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To get started, I’ve highlighted Wix’s pros and cons below:

Wix Testing Summary 2025

Wix performs the best in our 2025 website builder research, outranking all others to take the top spot once again. And I’m not surprised – Wix’s drag-and-drop editor is easy to use, and the builder offers a range of built-in features and 900+ free templates. Because of this, Wix caters to a diverse audience, from personal portfolios to growing online businesses, and it’s an easy recommendation for me to make if you’re looking to get online.

Emma Ryan Lead Writer

You can get a quick overview of Wix’s key selling points – as well as its drawbacks – in our Wix review video:

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Upon signing up to Wix, I had two options: build my website with the help of Wix’s AI chatbot or set up my website manually. Wix will nudge you towards the AI builder, and this is the route I recommend as well since it’ll help simplify the onboarding process.

Using Wix’s AI Website Builder

I used Wix’s AI chatbot to get set up – this takes a few minutes to complete, but you’ll get a more personalized and custom experience than the regular onboarding process.

I was asked general questions about my website needs and target audience. These are pretty standard questions, but I was impressed by how conversational the setup felt. For example, I mentioned I wanted to improve my store’s social media presence and generate blog content. I watched the AI tool pivot and react to my response – it asked me what social media platforms I’d like to focus on and what type of blog content I planned to create.

Once the chatbot received enough information, it created a custom dashboard. Along with a personalized template, my Wix apps, content, images, and pages were generated by AI based on my earlier answers – giving me a unique website based on my needs and priorities.

Designing My Wix Website

After onboarding, I could start designing my website. The AI website builder generates a template based on the AI chatbot site profile – this took some time to load for me so be patient if it doesn’t appear immediately.

If your AI-generated template doesn’t match your vision immediately, you can use a template instead (which I’ll discuss more later) or make changes in Wix’s editor. I could use Wix’s drag-and-drop editor to place elements anywhere on the page, and I could stack pre-designed sections on top of one another to create the page’s core structure.

With Wix, you’re granted total creative control – more so than other website builders, like Shopify or GoDaddy, which use restrictive section-based editors.

There are four premium plans to choose from: Light, Core, Business, and Business Elite. While Wix is slightly more expensive than other builders, you get a lot of features and value for the fee you pay. Wix’s pricing ranges from $17 to $159 per month (billed annually).

You can get 10% off your Wix plan with the code “TAKE10” – you can see the discounted price in the table below, along with each plan’s key features:

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Plan Name Light	Plan Name Core	Plan Name Business	Plan Name Business Elite
Price with our discount code $15.30 with code TAKE10	Price with our discount code $26.10 with code TAKE10	Price with our discount code $32.40 with code TAKE10	Price with our discount code $143.10 with code TAKE10
Monthly price (paid annually) $17	Monthly price (paid annually) $29	Monthly price (paid annually) $36	Monthly price (paid annually) $159
Monthly price (paid monthly) $24	Monthly price (paid monthly) $36	Monthly price (paid monthly) $43	Monthly price (paid monthly) $172
Storage space 2GB	Storage space 50GB	Storage space 100GB	Storage space Unlimited
Ecommerce	Ecommerce	Ecommerce	Ecommerce
Key features Removes ads Light marketing suite 2 collaborators	Key features Sell online Basic analytics Basic marketing suite Wix Dropshipping: up to 25 products 5 collaborators	Key features Advanced ecommerce Automated sales tax Multiple currencies Unlimited “back in stock” alerts 10 collaborators	Key features Advanced analytics & marketing Priority VIP support Up to 50,000 dropshipping products 100 collaborators
Recommended for Portfolios and personal sites	Recommended for Small stores and growing businesses	Recommended for Established businesses	Recommended for Large businesses with complex needs
See Light Plan	See Core Plan	See Plan	See Plan

Which Wix Plan Should You Pick?

I’ve shared my recommendations below to help you find the right plan for your needs:

• The Light plan is best for personal sites or portfolios given its simple functionality
• You’ll need at least the Core plan (from $29 per month) to unlock ecommerce features
• The Business plan is best if you’re looking to grow your business, since it offers additional features, like the ability to sell in multiple currencies
• Choose the Business Elite plan if you need unlimited storage space and priority business support

There’s a steep jump in price between the Business and Business Elite plans – from $36 per month to $159 per month – which may make it difficult to scale your website steadily. That said, this is similar to Shopify’s pricing structure, so big price increases from plan to plan aren’t too unusual in the website builder industry.

When building my website with Wix, I had the choice of over 900 free templates to help me in my design efforts. This huge library of high-quality templates is a real standout feature of Wix, offering hundreds more than most other builders. For example, Squarespace (our top builder for design features) has less than 200 templates.

I used the preset filters to browse Wix’s template library, but there’s also a search bar to find relevant themes. Wix’s templates are broken down into categories and industries, such as “Real Estate,” “Pets & Animals,” “Restaurant,” and “Online Education.”

Author's notes

I particularly love the “Portfolio & CV” templates because there’s such a variety of styles to match different industries, from business-focused templates to themes for illustrators and creatives. Whichever template I pick, I know I’ll have a great foundation to build on when in the editor.

Emma Ryan Lead Writer

Wix offers unbeatable website features, covering a diverse range of needs, from events and bookings to blogging and social media. Arguably, there’s an overwhelming number of features available – I’ve been using Wix for years and I’m sure there are Wix features I’ve yet to discover. Still, the features produced by Wix are top of the range and provide you with the tools you need to build and grow your website.

I’ll cover a few key areas in the sections below:

🔍 SEO

Wix is the best SEO website builder on the market, offering built-in features to help optimize your website, such as:

• Customizable URLs
• Meta titles and descriptions
• Keyword support from Semrush
• Google Business Profile integration

📨 Email Marketing

Wix provides a built-in email marketing suite to help you connect with your audience and build engagement. When testing, I could customize a small range of email templates to suit my brand or create an email from scratch with a user-friendly editor. I was pleased to see that this follows a similar approach to Wix’s website editor – I could simply drag and drop elements onto the email.

With Wix, you can also set up automation to streamline workflows and view email-specific analytics. In comparison, this is a paid extra on Squarespace which really highlights the value of Wix’s plans.

🤳 Social Media

Want to find more customers? Looking to increase traffic to your website? I recommend syncing your website with your social media accounts so you can connect with people on the platforms they’re already using. This is a great way to boost engagement and generate leads.

With Wix, you can create new social posts from your Wix dashboard to publish on Facebook, Instagram, YouTube, LinkedIn, and X. You can also add an Instagram feed section to your site, blending your online presence across your site and the social platform.

If you want to build an online store and sell products, whether that’s physical items or online courses, you’ll need to subscribe to either the Core, Business, or Business Elite plan – pricing starts at $29 per month (billed annually).

What the researchers think...

If you’re thinking about setting up an online store, Wix is a fantastic choice! What really stood out to me – and why we rated it so highly – is the huge range of features that make it easy to manage everything in one place. I especially loved the ability to customize invoices for that personal touch, the detailed analytics that show exactly what’s selling (and what’s not), and the seamless integration with channels like Google Shopping and social media. Plus, you can sell anything – from physical products to subscriptions – making it a great way to keep customers coming back!

Ollie Simpson Senior Research Executive

Wix eCommerce provides essential sales features, including abandoned cart recovery, discounts, social media selling, and back-in-stock notifications. More advanced functionality, such as automated sales tax and multiple currencies are only available on the Business or Business Elite plan.

Wix’s AI website builder helps you begin your online journey, but you can also use its suite of AI tools to create content and tweak your pages.

Wix’s AI tools can support with:

• Content generation – Wix’s AI tools can generate site content, trailers for uploaded videos, product descriptions, and more based on a brief prompt
• Theme design – an AI theme assistant was introduced to Wix’s editor in September 2024, offering real-time recommendations on design elements
• Color schemes – let AI pull inspiration from your brand’s logo or describe the type of color style you’re looking for, such as “colorful and bold”
• Page sections – choose from a variety of section types, such as “About,” “Services,” or “Subscribe” and add text that the AI tool should include
• SEO – Wix can create meta titles and descriptions for you, helping users tackle SEO best practices
• Image editing – use AI to enhance and edit visuals, improve the quality of images, and even remove or refine image backgrounds
• Email marketing – let Wix create email templates and marketing content
• Website analytics – get AI-generated insights into your website’s performance and traffic, and also receive recommendations to help optimize your site
• Customer engagement – Wix’s new AI site-chat responds to queries for you, delivering customer service 24/7 and offering helpful information to website visitors, such as product suggestions

While Wix has a plethora of impressive built-in features, you can add further functionality to your site through Wix’s app market. There are hundreds of third-party apps to install – I could explore Wix’s team picks, trending apps, or filter the market by category, such as “Marketing” or “Services & Events.”

Some apps are free to use, such as Wix’s native apps, which include Wix Bookings (for scheduling appointments) and Wix Pro Gallery (to showcase professional images), an essential add-on for photography websites.

Other apps offer free trials or premium plans, so you can spend as much as you’d like on these optional extras. For example, email marketing app Omnisend has premium plans that start from $10 per month (billed annually).

Wix provides all of its websites with a free SSL certificate to help keep your site encrypted. This reassures visitors that they can browse your pages safely without risking their personal data.

Wix also guarantees that its sites are PCI compliant and anti-fraud protection is in place, meaning online payments are safeguarded. You can rest assured that Wix’s expert security team is constantly looking out for suspicious activity on the Wix network to address any information security threats.

Along with Shopify, Wix offers the best customer support out of all the builders we’ve tested. Here’s what you can expect from the website builder:

• 24/7 phone support
• Live chat, available Monday to Friday, between 2AM and 6PM EST
• Social media platforms, including Facebook, Instagram, X, and TikTok
• Help Center full of guides on topics such as “Connecting a domain” or “Promoting your site”
• SEO Learning Hub for expert support on all things SEO
• Wix Learn provides video tutorials and online courses
• Community forum so you can connect with and learn from other Wix users
• Support within the editor – you can browse the Help Center for guidance without leaving the editor, and you can get a tour of the editor’s features by selecting “Help” in the navigation bar
• Expert advice on a variety of topics, including marketing and content

Unfortunately, Wix has no email support, which is something you can get with other website builders, such as Hostinger and Squarespace. However, I found Wix’s live chat option to be very responsive and helpful. When testing, I got a response from the AI-powered live chat in under 10 seconds. I then asked to be connected to a human from Wix’s customer service team – thankfully, the transfer was seamless and they were keen to answer all of my questions thoroughly.

As I’ve already mentioned, Wix is the best website builder on the market – it’s been our top-rated choice for 10 years in a row. That said, it won’t be the right fit for every website owner or business, so it’s worth checking out the competition too.

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Wix	Squarespace	Hostinger	Shopify	GoDaddy
Overall Rating 4.8	Overall Rating 4.5	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.1
Starting from $17 $15.30 with code “TAKE10”	Starting from $16 $14.40 with code “WBE10”	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $29 $1/mo for 3 months	Starting from $9.99
Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial 3-day free trial	Free plan or free trial Free plan
Number of templates 900+	Number of templates 180+	Number of templates 150+	Number of templates 200+	Number of templates 200+
Recommended for Businesses promoting their online presence	Recommended for Creatives, portfolios, and service-based businesses	Recommended for Beginners, freelancers, and budget-conscious users	Recommended for Online stores	Recommended for Tech novices and side hustlers
View Wix	View Squarespace	View Hostinger	View Shopify	View GoDaddy
See our Wix Review	See our Squarespace Review	See our Hostinger review	See our Shopify Review	See our GoDaddy Review

Still not sure which builder to pick?

➡️ Squarespace is the easiest website builder to use, according to our research. While Wix is also beginner-friendly, Squarespace’s drag-and-drop editor offers more structure than Wix, and its quality designs make it easy to create something stylish.

➡️ Hostinger has cheaper starting prices than Wix, making it one of the most affordable and best-value builders to pick. This is a great choice if you’re on a budget, but Hostinger’s website features don’t match the quality or quantity on offer with Wix.

➡️ Shopify is the best ecommerce website builder, outperforming Wix with its intuitive product backend and superior sales features, such as customizable checkout pages. If you want to build an online store, I recommend trying a dedicated ecommerce platform like Shopify.

➡️ GoDaddy has a quicker onboarding process, plus it has some of the best pricing on the market. In fact, it’s a simple, yet affordable, alternative to Wix if you’re only looking to build a personal or informational website.

Get a personalized recommendation from us to help you find the right builder:

We regularly test and review website builders so we can bring you accurate and up-to-date recommendations. Our in-house research team has carried out over 300 hours of data collection and analysis, meaning we have the data to back it up when we say that Wix is the best website builder overall.

To determine our rankings, our research process looks at six core categories:

• Website Functionality: 30%
• Design Features: 25%
• Pricing: 15%
• User Experience: 15%
• Help and Support: 10%
• Reputation: 5%

I also spend hours testing each builder – in this case, Wix – to share my personal experiences with the editor and available features. This helps me share unique insights and opinions that only someone who has used the builder can provide.

From our research, Wix is the best website builder in 2025 thanks to its impressive features, easy drag-and-drop editor, and customer support options.

Because Wix caters to a wide range of industries and users of all skill levels, my recommendations are also broad – but no less expert. It’s a great option if you’re looking to build a simple site, like a blog or portfolio, and you can get started with its free plan to test things out. However, it’s also ideal for small businesses looking to manage and grow their brand online.