I Tested 6 AI Website Builders: Which Is the Best?

Get a quick overview of our top six AI website builders in the comparison table below:

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Wix	Squarespace	Hostinger	Shopify	GoDaddy	Web.com
Overall Rating 4.9	Overall Rating 4.5	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.0	Overall Rating 3.8
Starting from $17 $15.30 with code “TAKE10”	Starting from $16 $14.40 with code “WBE10”	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $29 $1/mo for 3 months	Starting from $9.99	Starting from $4.99 per month $2.50 with code “BUILD50”
Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial 3-day free trial	Free plan or free trial Free plan	Free plan or free trial No free plan/trial
Number of templates 900+	Number of templates 180+	Number of templates 150+	Number of templates 200+	Number of templates 200+	Number of templates 200+
AI Features AI website builder AI Business Launcher AI theme assistant AI portfolio creator AI image creator & editor + more	AI Features Blueprint AI AI site descriptions AI text generator AI product descriptions AI business name generator + more	AI Features AI website builder AI heatmaps AI image generator AI assistant AI SEO tools + more	AI Features AI website theme creator Shopify Magic Shopify Sidekick AI support + more	AI Features GoDaddy Airo GoDaddy Studio AI product descriptions AI logo maker AI social calendar + more	AI Features AI website builder AI writer AI logo builder + more
View Wix	View Squarespace	View Hostinger	View Shopify	View GoDaddy	Visit Web.com
See our Wix Review	See our Squarespace Review	See our Hostinger review	See our Shopify Review	See our GoDaddy Review	See our Web.com review

Editor's Choice

Wix

End-to-end AI support for building your brand

Outstanding

4.9

out of 5

• Caters to all industries
• Beginner-friendly
• New AI features

Free plan available

Paid Plans: $17 - $159 / month

Pros

• AI features included on free plan
• Easy AI site generator
• AI assistance as you build your site

Cons

• Can’t switch template once live
• Can be slow to load
• Limited storage space

Wix Review

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Not only is Wix our top-rated website builder overall, but it beats out the competition to take the number one spot in our best AI website builder rankings. Wix was one of the first adopters of AI back in 2016, and has since expanded its range of AI tools and support to help businesses get and grow online.

Using Wix’s AI Website Builder

Wix’s AI website builder uses a chatbot style to make it feel like you’re having a conversation with a professional web designer. When testing it myself, I simply answered a few questions about my business and site needs, and responded to the chatbot’s personalized queries.

Prompt: I want to start a blog to share video game reviews, guides, and tips. I’d like it to look quite futuristic and modern.

After four questions, Wix took me to a personalized dashboard where I could then use AI to generate a template design for me, based on my site profile. It’s a shame this isn’t automatically incorporated into the initial AI conversation, but it gives you a chance to preview your site’s look and make any tweaks before you dive into the drag-and-drop editor.

Author's notes

This AI feature is ideal for beginners who are happy to let AI take the wheel when it comes to building and designing a website. Wix’s editor can feel a little overwhelming to navigate at times, because you can really do anything, so using the AI builder gives you a good foundation to start from. That said, if you want an easier and more simplified building experience, I recommend looking at Squarespace, which lends a helping hand with its AI builder.

Emma Ryan Lead Writer

Wix’s Key AI Features

✔️ AI text creator – Wix uses a ChatGPT integration to generate up to three text options, in several different styles, based on your prompt. This saves you time filling out copy for your website pages.

✔️ AI theme assistant – One of the newest additions to Wix’s suite of AI tools. The AI theme assistant sits within Wix’s editor and provides recommendations and suggestions to users struggling at the design stage. For example, it helped me decide which font would be best for my test electronics business by offering a variety of relevant styles.

✔️ AI Business Launcher – Use AI to generate business ideas and a detailed action plan, based on your skills and interests.

How Much Does Wix Cost?

Wix’s pricing ranges from $17 to $159 per month (billed annually), split across four premium plans. There’s also an enterprise plan (for industry-leading businesses) and a limited free plan to test things out. You’ll be best off with one of the paid plans to remove ads and unlock extra features, but you get Wix’s AI features no matter which plan you pick.

Squarespace

Stunning AI designs

Excellent

4.5

out of 5

• Great for creatives
• Easiest builder to use
• Quality AI features

Free trial available

Paid Plans: $16 - $52 / month

Pros

• Ideal for beginners
• Unbeatable designs
• Lends a helping hand

Cons

• Few AI features
• No autosave when editing
• No free plan

Squarespace Review

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Squarespace offers high-quality templates and design options, which is ideal if you’re looking to build a stylish website or portfolio. Squarespace is also the easiest website builder I’ve tested, and its growing range of AI features only solidifies its position as the most user-friendly platform.

Unfortunately, Squarespace lacks quantity when it comes to AI tools. But, the few AI-powered features it does offer are polished and impressive.

Using Squarespace’s AI Website Builder

When I first signed up to Squarespace, the AI website builder (known as Blueprint AI) walked me through a five-step design process. This is more collaborative than the simple prompt approaches of other builders, such as Hostinger, which asks you to complete a form.

Prompt: No option to provide a summary on my business. I could select my business type – in this instance, “Luggage” – and then make my style selections in Blueprint AI.

I added my site name before choosing a brand personality (I picked “Innovative” for my test website), which helped shape suggestions from Squarespace throughout the journey. After that, I could build my homepage, add pages, and set my site’s color palette and font type. And, while Squarespace recommended choosing certain styles to match my brand, I had the freedom to pick whatever I wanted.

Author's notes

I’ve used Blueprint AI multiple times – including before its recent update – and, while its designs have always impressed me, the styling options and generated templates have continued to improve. Overall, I could get a website live in under 10 minutes with the help of Blueprint AI.

Emma Ryan Lead Writer

Squarespace’s Key AI Features

✔️ AI text generator – Squarespace provides an AI tool to help you create content for your site. This includes standard text boxes, email marketing campaigns, and product descriptions.

✔️ Brand identity support – You can share a description of your business with Squarespace and choose an appropriate personality to help create an overall tone and style that AI can match across your site.

✔️ AI SEO site descriptions – Optimize your content and pages by using AI to generate page descriptions, helping search engines better understand your site.

How Much Does Squarespace Cost?

Squarespace’s pricing ranges from $16 to $52 per month (billed annually). You unlock high-quality features and stunning template options from a low price point, meaning you can create a stylish website without breaking the bank. If you want to try out Blueprint AI – and Squarespace’s other AI tools – you can give the builder a test run with its 14-day free trial.

Hostinger

Intuitive and fast AI setup

Very Good

4.2

out of 5

• Good for beginners
• Budget-friendly prices
• Large suite of AI tools

Free trial available

Paid Plans: $2.99 - $3.99 / month

Pros

• In-editor AI support
• Affordable builder
• Fast load times

Cons

• AI designs aren't the most polished
• Full access to AI tools is limited
• Poor scalability

Hostinger Review

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Try Hostinger

Hostinger is perfect for users seeking a cheap and fast AI website builder, offering an impressive suite of AI tools to help you build and manage your website. Its features and scalability are limited in comparison to Wix’s, but for just a few dollars, Hostinger’s AI tools are some of the best I’ve tested.

Using Hostinger’s AI Website Builder

While I was testing Hostinger, I was asked to submit a prompt that described my website, alongside my brand name and website type, such as online store. This is fairly similar to GoDaddy’s AI website builder.

Prompt: We’re a family-run pottery business based in Vermont. We sell unique homeware, such as mugs and bowls, from our physical store and are looking to start selling online. I’d like a section of the website to showcase the team.

Once I submitted a prompt, Hostinger generated a personalized template for me – all in all, this took less than 30 seconds. From here, I could choose from a range of suggested color palettes related to my prompt.

I could also ask Hostinger to generate alternative templates if I wasn’t happy with the first result, meaning I didn’t have to go through the process of giving a different prompt.

Author's notes

The results of Hostinger’s AI website builder aren’t as strong as what Wix or Squarespace created, mostly because Hostinger’s AI designs feel more amateur and simple. But it gives you a good starting point to edit from and it’s easy to swap things out if necessary.

Emma Ryan Lead Writer

Hostinger’s Key AI Features

✔️ AI SEO tool – Like Wix, Hostinger offers AI-powered SEO tips and meta tag suggestions to help optimize your site for search engines.

✔️ AI product generator – Launched in July 2024, use this AI tool to create product information based on your product images, including product titles, subtitles, descriptions, and labels.

✔️ AI heatmaps – Hostinger can plot where website visitors click and what elements they’re engaging with, helping you optimize your site’s design and navigation. This is really useful data so you can improve the overall user experience.

How Much Does Hostinger Cost?

Hostinger’s pricing ranges from $2.99 to $3.99 per month (billed annually), making it the cheapest website builder on this list. While you’ll get access to Hostinger’s AI website builder on both plans, you’ll need the $3.99 Business Website Builder plan to unlock the full suite of AI tools.

Shopify

AI guidance for seamless store setup

Very Good

4.2

out of 5

• Best for online stores
• Regular updates
• Quality sales features

Free trial available

Paid Plans: $29 - $299 / month

Pros

• New AI site theme builder
• Great scalability
• Sell unlimited products

Cons

• Limited AI features
• Expensive starting prices
• Basic customization

Shopify Review

Try Shopify

Shopify is a new addition to our list of the best AI website builders, claiming its spot thanks to its AI product tools and AI-powered support for business owners. Like Squarespace, Shopify doesn’t offer many AI features (for now), but Shopify continues to make steady improvements in this area, making it one to watch.

Using Shopify’s AI Website Builder

Shopify introduced its AI store setup in March 2025, so it’s a recent feature for the builder. It’s easy to miss, but you can find it under “Themes”, which sits below the “Online Store” heading in the sidebar. Shopify’s example prompt is very short and focuses on the products – “modern handmade jewelry” – so I kept things snappy as well:

Prompt: Handmade wedding invites

Shopify presents you with three template options to preview based on your prompt. If you want a more personalized approach, Wix’s chatbot is a better option.

With Shopify, I liked the variety of styles to pick between, but I didn’t think any of the AI-generated templates were a perfect match for my prompt. The copy was really the only part that aligned with my “wedding invite” business – the focus on visuals made sense given the nature of my brand, but I’d need to tweak every element.

Shopify’s Key AI Features

✔️ Shopify Magic – Shopify Magic encompasses a broad range of AI tools, supporting merchants with a variety of tasks, including creating and editing images, generating product copy, and offering email marketing tips.

✔️ Shopify Sidekick – The AI-powered ecommerce assistant is rolling out to Shopify stores currently, providing expert advice to businesses selling online. It can generate detailed data reports, offer support with setting up your store, and help you come up with content ideas.

What the researchers think...

If you’re an ecommerce store owner and short on time, I’d definitely recommend Shopify – its AI features are seriously impressive. One of my favorites is Shopify’s new AI site builder, which is a huge step up! Shopify hasn’t always been the easiest platform for beginners, but this update makes it much more user-friendly and helps you create a really personalized store. And if you ever get stuck, its chatbot is incredibly helpful – I threw some tricky questions at it, and every time, it either gave me the right info or took me straight to the exact setting I needed on the dashboard. Super handy!

Ollie Simpson Senior Research Executive

How Much Does Shopify Cost?

Shopify’s pricing ranges from $29 to $299 per month (billed annually). As a dedicated ecommerce website builder, Shopify’s plans are considerably more expensive than others because it caters to businesses looking to sell online. That said, you can test things out with its three-day free trial, and get your first three months for just $1 per month.

GoDaddy

AI-powered social content and calendars

Very Good

4

out of 5

• For easy, speedy set up
• Great social tools
• Budget-friendly plans

Free plan available

Paid Plans: $9.99 - $20.99 / month

Pros

• Build a site in under a minute
• AI tools designed for small businesses
• Built-in marketing support

Cons

• AI designs lack style
• Less scalable than Wix & Squarespace
• Limited customization

GoDaddy Review

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GoDaddy’s AI website builder and tools are ideal for businesses looking to improve their reach and connect with their target audience. Not only is GoDaddy an affordable alternative to Wix, but it also offers incredible built-in social media features and its setup time is one of the fastest I’ve tested.

Using GoDaddy’s AI Website Builder

From my experience using GoDaddy, I could get a website up and running in less than a minute. To get started, GoDaddy encouraged me to fill out basic website information and a prompt instead of choosing a template:

Prompt: I run a luxury handmade candle business, creating scents that spark memories and trigger nostalgia. I want the website to feel warm and inviting, while showcasing the products. I’d also like a blog to share expertise and more information on the products.

The generated result isn’t as visually appealing as what other builders, like Squarespace, generated for me, but GoDaddy focuses on speed and simplicity. And, of course, I could make extra tweaks in the editor before publishing. But, I wouldn’t recommend picking GoDaddy’s AI website builder if you want a stylish, modern website.

GoDaddy’s Key AI Features

✔️ GoDaddy Airo – First launched in February 2024, GoDaddy Airo uses AI tools to support small business owners with getting and growing online. For example, it can help you set up branded email campaigns, generate a Coming Soon site, and create personalized content.

✔️ Social post generator – Use AI to create new social posts based on suggestions from GoDaddy. This can help you target customers on other platforms and drive traffic back to your business.

✔️ Social calendar – GoDaddy helps you plan, schedule, and publish social media content with its calendar feature. It even uses AI to suggest posts and important calendar events.

How Much Does GoDaddy Cost?

GoDaddy’s pricing ranges from $9.99 to $20.99 per month (billed annually). You can choose between three plans – Basic, Premium, and Commerce – but all plans include GoDaddy’s AI features as part of the package. Like Wix, you can test out the builder’s capabilities with the free plan before committing to a paid option.

Web.com

Budget-friendly AI tools

Good

3.8

out of 5

• Quick set-up time
• User-friendly dashboard
• Poor AI designs

Paid Plans: $4.99 - $9.99 / month

Pros

• Speed and simplicity for novices
• AI writer for creating content
• Low cost plans

Cons

• Slightly unintuitive at times
• AI results require manual tweaks
• Limited creative control

Web.com Review

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Try Web.com

Web.com completes our list, offering a great budget-friendly AI website builder. It promotes itself as an AI website builder first, whether you’re looking to build a personal site or an online store. And, while I can’t fault Web.com for its user-friendly and affordable AI tools, they’re simple and slightly underwhelming when compared to those offered by our top-rated options, such as Wix and Squarespace.

Using Web.com’s AI Website Builder

Web.com guided me through the design process from the start, asking me to select a website style (I felt “Playful” matched my brand best), as well as a font type and color scheme. It reminded me of Squarespace’s Blueprint AI.

I liked being able to browse the different creative directions, and it took roughly a minute for Web.com to generate a custom template for me based on my prompt.

Despite the rapid pace of Web.com’s AI builder, I was let down by its lackluster designs. In addition to this, the building process got a bit repetitive at points when I had to input the same information once again. And, it didn’t save me much time in the long-run, since I had to review a lot of the AI-generated copy and images to truly bring my vision to life.

Web.com’s Key AI Features

✔️ AI Writer – Like all builders on this list, Web.com supports with text creation, whether you want to generate a blog post, write social media content, or optimize your site’s metadata. I loved being able to add keywords and tone of voice suggestions, as well as standard elements, such as length and content type.

✔️ AI Logo Builder – Add your business name and Web.com’s AI-powered logo designer will suggest dozens of logo options for you to choose from. It works well with straightforward and descriptive names, but you might struggle if your brand name is very obscure or unique.

✔️ AI Domain Generator – Not sure what to call your website? Get inspiration from Web.com’s AI-generated suggestions.

How Much Does Web.com Cost?

Web.com’s pricing ranges from $4.99 to $9.99 per month (billed annually), split across three plans. You’ll need the most expensive plan, eCommerce, if you plan to sell online, but Web.com’s AI features are available on every plan. Sadly, Web.com doesn’t have a free plan or a free trial, but it’s an affordable option to test out.

While AI tools are certainly impressive and can save you a lot of time when it comes to building a website, you need to make sure your website builder has all of the other features you need too. For example, AI-generated product descriptions won’t be useful unless you’re starting an online store.

So, when picking your builder, keep in mind that there are other factors to consider apart from AI. I’ve pulled together a checklist of factors to review before making your choice:

• Does it have the AI features I want?
• Does the website builder have the other tools I need, such as ecommerce functionality and email marketing?
• Does the website builder plan fit my budget?
• Does the builder offer 24/7 support if I encounter an issue?

Our in-house research team has carried out over 300 hours of testing and analysis so we can bring you accurate and up-to-date recommendations. On top of that, I’ve tested each of these AI website builders myself in order to share honest insights and feedback with you.

This research process helps us rate and compare the builders fairly. For our best AI website builder ranking, we’ve isolated the builders that offer AI building support and adjusted the weightings of each category to focus on these AI features above other areas:

• Website Functionality: 30%
• Design Features: 30%
• User Experience: 15%
• Help and Support: 10%
• Pricing: 10%
• Reputation: 5%

As you can see for AI builders, functionality and design are the two most important factors, with user experience close behind to ensure our recommended builders can provide a strong all-round experience.

Based on our 2025 research, Wix remains the best AI website builder to use. It’s a well-rounded platform, offering high-quality support and templates – and Wix’s growing suite of AI tools complements its existing built-in features well.

Of course, new AI tools are being rolled out constantly and I’ll be updating this review regularly to showcase the latest developments. My parting advice? Test out each builder’s AI tools for yourself with their free plan or trial to see what clicks for you. And, remember to review any AI-generated text or images before publishing!