I Tested 6 AI Website Builders: Which Is the Best To Use?

• AI score: ⭐⭐⭐⭐
• Pricing range: $17 – $159 per month (billed annually) + 10% off when using code TAKE10
• Read our full Wix review for a detailed look at the builder

Not only is Wix our top-rated website builder, but it beats out the competition to take the number one spot in our best AI website builder rankings. Wix was one of the first adopters of AI, starting in 2016 with its ADI function. This tool used AI to build users a personal website based on their answers from a quick questionnaire, and it has since developed into the AI-powered builder we know today.

Since then, Wix has really fleshed out its arsenal of AI features, from a newly revamped AI builder to AI-powered SEO support. I’ll list a few of the core AI tools below:

What AI Features Does Wix Have?

✔️ AI website builder: Wix’s AI website builder uses a chatbot to make it feel like you’re having a conversation with a professional web designer. When testing it out myself, I simply answered a few questions about my business and site needs and responded to the chatbot’s personalized queries. Wix then generated a template for me based on my site profile. This AI feature is ideal for beginners who are happy to let AI take the wheel when it comes to building and designing a site.

✔️ AI portfolio creator: If you’re looking to build a portfolio website, simply upload your images and assets and let AI help you group and describe each project. I highly recommend using this if you’re in a creative industry, like photography.

✔️ AI theme assistant: One of the newest additions to Wix’s suite of AI tools. The AI theme assistant sits within Wix’s editor and provides recommendations and suggestions to users struggling at the design stage. For example, it helped me decide which font to use for my test website by offering a variety of styles.

✔️ AI text creator: Wix uses a ChatGPT integration to generate up to three text options, in several different styles, based on your prompt. This saves you time filling out copy for your website pages.

✔️ AI section generator: If you can’t find a suitable style from Wix’s existing section designs, you can use AI to generate entire website sections, such as an “About Us” section.

✔️ AI email generator: Generate and send emails for your website using AI and encourage more traffic to your site. Not only does this free up your time to work on other matters, but it’s a great tool for boosting customer engagement.

✔️ AI SEO assistant: Many beginners don’t understand the importance of SEO, but Wix’s SEO assistant will suggest personalized quick fixes and changes to improve your site’s visibility. Wix can also generate optimal meta tags for your pages.

✔️ AI image creator: You can create images based on prompts, plus use Wix’s AI-powered image editing tools to make expert tweaks, such as erasing objects and auto-enhancing your images.

✔️ AI product support: Save time when uploading products into your Wix store by using AI to craft product descriptions – Wix will generate a few keyword-optimized options for you to choose from. You can also use Wix’s AI product recommender to nudge customers towards related products and boost sales.

How Much Does Wix Cost?

Wix’s pricing ranges from $17 to $159 per month (billed annually), split across four premium plans. There’s also an enterprise plan (for industry-leading businesses) and a free plan to help you find your feet online without spending a cent.

You get AI features on all of Wix’s plans, even the free plan. But, be warned – the free plan comes with many limitations, such as ads and no custom domain. And, while Wix’s cheapest plan is more expensive than any other builder on this list, you do get a lot of bang for your buck.

• AI score: ⭐⭐⭐
• Pricing range: $16 – $52 per month (billed annually) + get 10% off with the code “WBE10”
• Read our full Squarespace review for a detailed look at the builder

Squarespace offers high-quality templates and design options, which is ideal if you’re looking to build a stylish website. But, that’s not all. Squarespace is the easiest website builder I’ve tested, and its growing range of AI features only solidifies its position as the most user-friendly platform.

Unfortunately, Squarespace lacks quantity when it comes to AI features, but the few AI-powered tools it offers are polished and impressive. Below, I’ll share some of the most exciting AI features available with Squarespace:

What AI Features Does Squarespace Have?

✔️ Blueprint AI: Squarespace’s newly revamped AI website builder walks you through a five-step process to help you create a custom website. I’ve used it multiple times and have always been impressed by the range of designs and styling options available, from personality-based color schemes to recommended site pages. Thanks to Blueprint AI, you can get a website live in minutes.

✔️ AI text generator: Like all of the other website builders on this list, Squarespace provides an AI tool to help you create content for your site. This includes standard text boxes, email marketing campaigns, and product descriptions.

How Much Does Squarespace Cost?

Squarespace’s pricing ranges from $16 to $52 per month (billed annually), and its four plans are incredible value for money. You unlock high-quality features and stunning template options for a low price point, meaning you can create a beautiful website without breaking the bank.

And, no matter which plan you pick, you’ll have access to all of Squarespace’s AI features. If you want to try out Blueprint AI – and Squarespace’s other features – you can give the builder a test run with its 14-day free trial.

• AI score: ⭐⭐⭐
• Pricing range: $9.99 – $20.99 per month (billed annually)
• Read our full GoDaddy review for a detailed look at the builder

GoDaddy’s AI website builder is ideal if you’re a beginner at website building and want to get online quickly. From my experience using GoDaddy, I could have a website up and running in less than a minute. All I had to do was answer a few basic questions about my business or website type, and submit a prompt so GoDaddy’s AI website builder could get to work.

The generated result isn’t as visually appealing as other builders, like Squarespace, but GoDaddy focuses on speed and simplicity. And, of course, you can make further edits if you want to.

What AI Features Does GoDaddy Have?

✔️ AI website builder: GoDaddy delivers an AI-building experience from the get-go, encouraging you to fill out website information and prompts instead of choosing a template. The process helps you get your website live in a flash, but it’s not the best AI website builder if you want a stylish, modern website.

✔️ GoDaddy Airo: GoDaddy Airo was first launched in February 2024 – it uses AI tools to support small business owners with getting and growing online. For example, it can help you set up a branded email account and generate a social media calendar.

✔️ AI domain name generator: Use AI to suggest and find the perfect domain name for your new website. Just remember, you can’t add a custom domain name on GoDaddy’s free plan!

✔️ GoDaddy Studio: This built-in app uses AI to generate social media ads and videos to help you market your business. You can also use GoDaddy Studio to create logos through AI, improving brand recognition and visibility online.

✔️ AI product descriptions: GoDaddy can write product descriptions for you based on your uploaded product photos. This is particularly useful if you have a large inventory to upload.

✔️ AI prompt library: GoDaddy offers business owners support with this AI tool since it helps you get the most out of AI. The prompt library will teach you how to write better prompts for a wide range of needs, such as “Optimize employee scheduling” and “Content marketing strategy”.

How Much Does GoDaddy Cost?

GoDaddy’s pricing ranges from $9.99 to $20.99 per month (billed annually) and it ties with Squarespace for the best value for money builder. You can choose between three plans – Basic, Premium, and Commerce – but all plans include GoDaddy’s AI features as part of the package.

My suggestion? I recommend subscribing to the Premium plan, which costs $14.99 per month, since it offers the best range of features overall. That said, you can test GoDaddy yourself with its free plan before committing to a premium plan. Though, like Wix, the free plan comes with ads and you can’t add a custom domain name.

• AI score: ⭐⭐⭐⭐
• Pricing range: $2.99 – $3.99 per month (billed annually)
• Read our full Hostinger review for a detailed look at the builder

Hostinger is perfect for those seeking a cheaper AI website builder, offering an impressive suite of AI tools to help you build and manage your site. When you first get started, Hostinger asks you to submit a prompt describing your website, alongside your brand name and website type, such as online store. This is similar to GoDaddy’s approach.

Following this, Hostinger’s AI website builder generates a personalized site based on your prompt. The results aren’t as strong as Wix or Squarespace, for example, but it gives you a good starting point. For example, it produced some obviously AI-generated images for my online pet store, but these were easy enough for me to swap out.

In terms of other AI tools, Hostinger’s website builder is stacked. You can see its AI features in the list below:

What AI Features Does Hostinger Have?

✔️ AI website builder: Hostinger promotes itself as an AI website builder, helping you get online by generating a personalized website template for you. When I tested it for myself, the process took less than a minute. Hostinger has made recent improvements to the feature, allowing you generate multiple versions so you can find a style that suits your business best.

✔️ AI website builder for WordPress: You can create a personalized WordPress website from scratch, simply by giving a quick prompt to Hostinger.

✔️ AI page generator: If you want to add another page to your site, Hostinger’s AI tool will help you generate one based on a simple description. This means you won’t have to start with a blank slate each time.

✔️ AI writer: Use AI to generate fresh copy for your website, whether that’s for a text box or blog post. Despite offering so many AI tools, Hostinger does put a daily limit on using this tool to deter users from AI overkill.

✔️ AI product information generator: Launched in July 2024, use this AI tool to create product information based on your product images. This includes a product title, subtitle, product description, and label.

✔️ AI image and logo generator: Create new visuals or a business logo from scratch using Hostinger’s AI tools. From my testing, the images aren’t the best quality, so it’s best to use these sparingly.

✔️ AI heatmap: Hostinger can plot where website visitors are clicking, helping you optimize your site’s design and navigation. This is really useful data so you can improve the overall visitor experience.

✔️ AI SEO support: Like Wix, Hostinger offers AI-powered SEO tips and meta tag suggestions to help optimize your site for search engines.

How Much Does Hostinger Cost?

Hostinger’s pricing ranges from $2.99 to $3.99 per month (billed annually). You can choose between two plans: Premium Website Builder and Business Website Builder. While you get the AI website builder across both plans, you need the Business Website Builder plan to unlock the remainder of Hostinger’s AI tools and sell online.

Hostinger is the cheapest option on this list, but your plan will renew at a much higher cost once your initial subscription is over. For example, if you pick the 12-month subscription for the Premium plan, the price will increase from $2.99 per month to $11.99 per month after the first year.

However, if you sign up for a 48-month contract, you can get 10% off by using our exclusive code “WBE” at checkout. Also, Hostinger is known to often throw in a free month or two as a bonus on the 48-month plan, so keep an eye out on the checkout page to see what promos might be available.

• AI score: ⭐⭐⭐⭐⭐
• Pricing range: $15.99 – $29.99 per month (billed annually)
• Read our full Web.com review for a detailed look at the builder

Web.com is a new addition to our list of the best AI website builders, offering a speedy and relatively easy-to-use solution. It promotes itself as an AI website builder first, whether you’re looking to build a personal site or an online store.

Like Squarespace, Web.com guides you through the design process, asking you to select a website style (such as playful), as well as font type and color scheme. I liked being able to browse the different creative directions. It took roughly a minute for Web.com to generate a custom template for me, but I could’ve sped things up if I hadn’t looked through every design option.

Despite the rapid pace of Web.com’s AI website builder, I was let down by its lackluster designs. In addition to this, the building process got a bit repetitive at points when I had to input the same information once again, but I can’t fault Web.com for its speed and simplicity when it comes to AI.

What AI Features Does Web.com Have?

✔️ AI website builder: Web.com’s AI builder gets you online quickly, like GoDaddy. However, the basic AI-generated designs might not save you time in the long run. From my testing, I had to review a lot of the copy and make lots of tweaks in the editor to truly bring my vision to life.

✔️ AI writer: Like all builders on this list, Web.com supports website owners with text creation through its AI writer. Whether you want to generate a blog post, social media content, or optimize your site’s metadata, Web.com covers it all. I loved being able to add keywords and tone of voice suggestions, as well as standard elements, such as length and content type.

✔️ AI domain generator: Not sure what to call your website? Get inspiration from Web.com’s suggestions.

✔️ LogoBuilder: Simply add your business name and Web.com’s AI-powered logo designer will suggest dozens of logo designs for you to choose from. It works well with straightforward and descriptive names, but you might struggle if your brand name is very obscure or unique.

How Much Does Web.com Cost?

Web.com’s pricing ranges from $15.99 to $29.99 per month (billed annually), split across three plans. You’ll need the most expensive plan, Ecommerce, if you plan to sell online. Web.com’s AI features, however, are available across all three plans.

Sadly, Web.com doesn’t have a free plan but you can test out the AI website builder with its month-long free trial – this is the same trial period that Hostinger provides.

• AI score: ⭐⭐⭐⭐⭐
• Pricing range: $1 – $30 per month (billed annually)
• Read our full IONOS review for a detailed look at the builder

IONOS, like GoDaddy and Hostinger, is a combination of two things: it’s a website builder and a hosting provider. When I first tried IONOS a couple of years ago, I wasn’t very impressed by its website-building capabilities. But, after introducing an AI website builder in September 2023, the platform has become a lot easier to use.

That said, there’s a reason IONOS sits at the bottom of this list and that’s because its AI website builder and AI-powered features aren’t as good as what you can get elsewhere. Despite this, I found the AI-building process to be incredibly fast and IONOS offers a ton of AI tools to help you get online.

What AI Features Does IONOS Have?

✔️ AI website builder: Similar to Hostinger, all I had to do was provide basic business information, such as my brand name and industry. The AI-generated website took seconds to create, but I found that the template needed some tweaking in the editor afterward. Thankfully, I could also use IONOS’ AI-powered section generator to add more structure to my pages.

✔️ AI text generator: Save time by using AI to generate your website’s copy instead. IONOS lets you change the tone of voice to suit your business and you can even generate headlines with the tool.

✔️ AI text improver: This feature, unique to IONOS, uses AI to make sure the toen of your text is consistent across your site. This is really useful when tailoring your site to specific industries or audiences.

✔️ AI SEO text generator: Much like Wix and GoDaddy, for example, IONOS can suggest SEO tips and metadata to make sure your site is SEO-friendly.

✔️ AI image generator: Simply write a prompt and IONOS will generate an image. However, like Hostinger, I’d argue that the results can be a little shaky and noticeably AI-generated, which is something that could put off potential visitors or customers.

✔️ AI color palette generator: Specify your desired impression and industry so IONOS can crate a harmonious color palette that aligns with your vision and existing website elements.

How Much Does IONOS Cost?

IONOS’ pricing is split between three plans, ranging from $1 to $17 per month (billed annually). The Plus plan introductory deal of $1 per month is only available for the first year. After that, you’ll be paying $18 per month, which is a pretty steep uptick in price.

All IONOS plans come with the AI website builder and AI tools listed above as built-in features.

Now that I’ve shared a detailed look at the best AI website builders, it’s time to make a choice. While AI tools are certainly impressive and can save you a lot of time when it comes to building a website, you need to make sure your website builder has all of the other features you need too. For example, AI-generated product descriptions won’t be useful unless you’re starting an online store.

So, when picking your builder, keep in mind that there are other factors to consider apart from AI. Yes, it’s bright, shiny, and new – but it can’t do everything for you (yet). I’ve pulled together a checklist of factors to consider before making your choice:

• Does it have the AI features I want?
• Does the website builder have the other tools I need, such as ecommerce functionality and email marketing?
• Does the plan fit my budget?
• Does the builder offer 24/7 support if I encounter an issue?

Our in-house research team has carried out over 200 hours of testing and analysis so we can bring you accurate and up-to-date recommendations. This research process helps us rate and compare the builders fairly, plus we can ensure we focus on factors that matter the most to you.

For our rankings of the best AI website builders, we’ve isolated the builders that offer AI building support and used our overall scores to rank them. These are the categories we look at when investigating, with each area being given a unique weighting:

• Website Features: 30%
• Design Functionality: 25%
• User Experience: 17%
• Help and Support: 10%
• Value for Money: 10%
• Customer Score: 8%

Based on our research, Wix is the best AI website builder. It’s a well-rounded platform, offering high-quality website features and templates, and its AI tools are the cherry on top. You need to strike a balance, and Wix’s AI features complement its existing built-in features well.

Of course, new AI tools are being rolled out constantly, and I’ll be sure to keep this page up to date with the latest developments. While you need to make sure you review any AI-generated text or images, using AI to design your website is a great option for beginners and time-poor businesses. Let us know how you get on!