We Tested the Best AI Website Builders: See Our Top 5

Our research found that Wix offers the best AI tools to help you get online and build your brand, including Wix Harmony (the company’s new flagship AI website builder) and an AI assistant for 24/7 support.

To help you find what’s worth your time and money, we’ve spent over 300 hours testing 12 of the top platforms, assessing the AI output quality and usability of their AI features.

Comparing the Best AI Website Builders

Get a quick overview of our top five AI website builders in the comparison table below:

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		Overall rating	Today's best price	Free plan or free trial	AI features	Recommended for
Best For End-to-End AI Support
Wix	Squarespace	Hostinger	Shopify	GoDaddy
4.9	4.5	4.2	4.2	4.0
$17 $15.30 with code “TAKE10”	$19 $17.10 with code “WBE10”	$11.99 $2.99/month	$29 $1/mo for 3 months	$9.99
Free plan	14-day free trial	14-day free trial	3-day free trial	Free plan
AI website builder Business Launcher Wix Aria AI theme assistant AI portfolio creator AI image creator & editor + more	Blueprint AI AI site descriptions AI text generator AI product descriptions AI business name generator + more	AI website builder Hostinger Reach AI image generator AI assistant AI SEO tools + more	AI website theme creator Shopify Magic Shopify Sidekick AI support + more	GoDaddy Airo GoDaddy Studio AI product descriptions AI logo maker AI social calendar + more
Businesses promoting their online presence	Creatives, portfolios and service-based businesses	Freelancers and budget-conscious users	Online stores	Tech novices and side hustlers

Video Review

If you’re not sure which AI website builder to choose, watch our video guide for a helpful rundown:

1. Wix: Best for Brand Building

Wix is our top-rated AI website builder because of its expansive range of AI features, from autonomous marketing, finance, and design assistants, to branded content generation tools that help businesses grow online.

✅ What Wix Does Well

• The conversational AI website builder uses a chatbot style to make it feel like you’re working with a professional web designer (it took roughly two minutes to respond to all of the chatbot’s queries and generate a template)
• Wix also launched Wix Harmony in 2026, combining AI, vibe coding, and drag-and-drop into a single design experience, which is great for both beginners and experienced designers
• Wix Aria is an AI-powered business assistant, available 24/7 to reduce strain on small teams by offering proactive and reactive tech, design, and marketing support from your dashboard

❌ Where Wix Could Improve

• Wix’s traditional AI website builder is becoming overshadowed by its newly released hybrid builder, Wix Harmony – so far, the two journeys exist separately, but we’ll be keeping an eye out to see if Wix Harmony becomes the default path for new websites
• The number of AI features can feel overwhelming for beginners, and Wix’s suite of AI tools continues to grow

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My experience using Wix's AI website builder…

Wix’s standard AI website builder is ideal for beginners who are happy to let AI take control when it comes to building and designing a website. Wix’s editor can be daunting to look at, because you can really do anything, so using Wix’s AI builder gives you a good foundation to start from. 

And, if you need continued support, you can turn to Wix’s built-in AI tools to tweak your site’s theme, generate new layouts, and refresh your content at the click of a button.

Emma Ryan Deputy Editor

How Much Does Wix Cost?

Wix’s pricing ranges from $17 to $159 per month (billed annually), and there’s a free forever plan. While this is a good place to start, I recommend upgrading to a paid plan to remove ads and unlock extra features, though you’ll get access to Wix’s AI tools no matter which plan you pick.

2. Squarespace: Best AI Designs

Squarespace is the best choice for AI design quality, using a structured five-step process with the Blueprint AI Builder to help generate high-end templates. There’s also a growing number of Squarespace AI tools, including an AI FAQ Composer, which helps to optimize your site for AI search engines and boost visibility.

✅ What Squarespace Does Well

• AI can keep track of your brand identity, such as key information, personality, styles, and tone of voice, to ensure your website has a cohesive design
• Beacon AI is a 24/7 business partner, offering support as you run your business, from streamlining content creation to setting up marketing automations
• The AI-powered SEO support is critical for SMBs looking to build their online presence – for example, the new AI Visibility tool helps you track site mentions across AI search results and monitor performance

❌ Where Squarespace Could Improve

• You can’t submit a detailed prompt to the AI builder, meaning you’re slightly limited to the design options provided based on your chosen business type (currently, there are 28 color schemes and 14 fonts to choose from)
• During testing, I found Squarespace’s AI-generated text output was always lengthy, though I could shorten it with the click of a button
• Squarespace needs to continue to grow its range of AI tools to compete with Wix

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My experience using Squarespace's AI website builder…

I’ve used the Blueprint AI Builder multiple times and, while its designs have always impressed me, there are limited customization options. You can pick and mix what you like for your site, but there’s always a risk you could end up with a similar result as someone else, so you’ll need to personalize it further in the drag-and-drop editor. 

Emma Ryan Deputy Editor

How Much Does Squarespace Cost?

Squarespace’s pricing ranges from $19 to $99 per month (billed annually), with all plans including ecommerce. You can test out the platform with Squarespace’s 14-day free trial before you commit to one of the four plans.

3. Hostinger: Best Budget AI Builder

Hostinger is the best AI website builder for budget-conscious businesses, with the most expensive plan starting at just $3.99 per month (for a 48-month term). Hostinger’s features and scalability are limited in comparison to Wix, but Hostinger’s suite of AI tools help you build and manage your site at a fraction of the cost.

✅ What Hostinger Does Well

• Requesting a single prompt, the AI builder is very beginner-friendly because of its simplified approach – and, as for speed, Hostinger generated a custom template for me in less than 30 seconds
• If you’re interested in vibe coding, each plan includes credits for Hostinger Horizons – you can create websites and fully functional SaaS web apps for your business, without any coding experience
• Hostinger Reach provides AI-powered email marketing support, from generating email templates and syncing contacts to helping you manage entire campaigns

❌ Where Hostinger Could Improve

• Hostinger’s AI-generated designs are too simple, so it’s not ideal if you’re looking for advanced or sophisticated styles
• The AI image generator can be hit or miss – during one test, the image I got featured a floating head!
• Like Squarespace, Hostinger’s AI writer produced long walls of text that I needed to condense manually

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My experience using Hostinger's AI website builder…

The results of Hostinger’s AI website builder aren’t as strong as Wix or Squarespace, mostly because Hostinger’s AI designs feel more amateur and simple. I needed to make a lot of edits in the editor to get my site ready to publish, but it’s very easy to swap things out if necessary. 

Emma Ryan Deputy Editor

How Much Does Hostinger Cost?

Hostinger’s premium plans are incredibly affordable, but you’ll need the $3.99/mo Business plan to unlock its full suite of AI tools.

4. Shopify: Best AI Support for Online Stores

Shopify’s AI product tools and AI-powered support for business owners makes the ecommerce builder a standout recommendation for online stores. For example, the built-in AI assistant, Shopify Sidekick, can help you navigate the complexities of building a brand from scratch and setting up your store, from inventory management to content ideation.

✅ What Shopify Does Well

• As of March 2026, Shopify merchants can get their products seen in AI conversations, such as ChatGPT, thanks to the Agentic Storefronts feature – this helps you meet customer demand and improve the shopping experience as users continue to use these AI channels
• Shopify Sidekick is an autonomous AI assistant which can proactively complete administrative tasks for you, such as money transfers and theme customization, as well as provide expert advice and insights based on data
• Shopify Magic is built into the platform and encompasses a range of AI tools, supporting you with a variety of tasks, such as creating and editing images or generating product descriptions

❌ Where Shopify Could Improve

• Shopify’s AI website builder generates three themes at a time, so you may need to use different prompts to get the design you want – the onboarding process isn’t as beginner-friendly as Wix, and this AI store setup won’t be immediately obvious
• It’s hard to find all of Shopify’s AI tools – while you can look for the blue sparkle icon across the platform, some features, such as the AI Business Name Generator, aren’t clearly signposted

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My experience using Shopify's AI website builder…

With Shopify, I liked the variety of styles to pick between after submitting my prompt, but I didn’t think any of the AI-generated templates were a perfect match. They lacked the personalization I could get with Wix. The copy was really the only part that aligned with my test wedding invite business, so the focus on visuals made sense given the nature of my brand, but I’d need to do a lot of tweaking in the editor.

Emma Ryan Deputy Editor

How Much Does Shopify Cost?

Shopify’s AI website builder is more expensive, with pricing ranging from $29 to $299 per month (billed annually). That said, you can test things out with its three-day free trial, and get your first three months for just $1 per month.

5. GoDaddy: Best AI Tools for Social Media

GoDaddy’s low-cost Airo AI Builder is ideal for SMBs with no website building or marketing experience, especially if you’re looking to boost engagement across social media.

Not only is GoDaddy affordable, but the platform also offers multiple website building options (with Airo and traditional website builder plans), AI-powered social media features to help you generate and schedule content across channels, and built-in security measures.

✅ What GoDaddy Does Well

• GoDaddy Airo brings together AI tools to support business owners launching websites, online stores, and web apps, and you don’t need any coding experience to build with Airo
• Airo helps you get online quickly, taking a natural-language prompt and generating a custom site for you in five minutes based on real-time suggestions (the whole process feels like a conversation)
• You can use AI to create and schedule new social media content, based on AI-powered suggestions and important calendar events

❌ Where GoDaddy Could Improve

• You need to upgrade to publish your site, but you can build and customize your site for free with GoDaddy Airo (the free plan includes 50 AI credits per month)
• A custom domain isn’t included with the Airo AI Builder, but a free custom domain is included as part of GoDaddy’s traditional website builder plans

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My experience using GoDaddy's Airo AI Builder…

Airo let me type exactly what I wanted and the builder brought my vision to life… and then some. It took a few minutes to process my request, but the generated template was completely tailored to my prompt and Airo added elements I wouldn’t have even thought of, such as hover effects to make information stand out.

I could then use the sidebar chat to ask for changes or click on an element directly in the editor. While GoDaddy’s traditional website builder uses AI and keeps the onboarding process very simple for beginners, GoDaddy’s Airo AI Builder is even more user-friendly and customizable. 

Emma Ryan Deputy Editor

How Much Does GoDaddy Cost?

Like Wix, GoDaddy’s Airo AI Builder has a free plan. When you’re ready to upgrade or want more AI credits, pricing starts at $9.99 per month.

How Do I Choose the Best AI Website Builder for My Business?

While AI-powered website building can save you a lot of time, you need to make sure your website builder has everything else you need too, such as email marketing, SEO tools, and dependable support.

Keep these factors in mind when choosing between our top recommendations:

• Does the website builder have the AI tools I want?
• Can these AI features reduce my business overhead?
• Does the website builder have other features I need, such as ecommerce?
• Is it easy to edit AI-generated content?
• Do the premium plans work with my budget?
• Is there 24/7 support if I encounter an issue?

What Is Our Methodology for Testing AI Website Builders?

Our in-house research team has carried out over 300 hours of testing and analysis so we can bring you accurate and up-to-date recommendations. On top of this research process, I’ve tested each of these AI website builders myself in order to share honest insights and feedback with you.

For our best AI website builder rankings, we isolated the builders that offer AI building support and adjusted the weightings of each category to focus on these AI features above other areas:

• Design features (30%): Is there flexibility when giving a prompt to an AI builder? Are there a variety of templates to choose from? Can you tweak the AI-generated theme easily?
• Website functionality (30%): How many AI tools does the builder include in your plan? Can AI support with email marketing, blogging, or selling?
• User experience (15%): Is the AI builder easy to use, or do you need to spend a lot of time refining the output?
• Help and support (10%): Does the builder offer an AI-powered assistant to help you with issues? What customer service channels are available?
• Pricing (10%): Is the AI builder good value for money? Do you need to pay more for certain AI tools?
• Reputation (5%): How does the builder compare to others in the market, and do customers trust the brand?

Customization and built-in AI support are the two most important factors, with ease of use following close behind to ensure our recommended builders can provide a strong all-round experience.

Final Verdict: Which AI Website Builder Is Best?

Based on our recent research, Wix is the best AI website builder due to its integration of 20+ AI tools, along with a robust drag-and-drop editor. You can get 24/7 support with Wix’s AI assistant, design tips within the editor, or even support with writing product descriptions.

Of course, new AI tools are being rolled out constantly, so we’ll be updating this page regularly to showcase the latest developments in the web building space.

FAQs

Written By

Emma Ryan

Emma is Deputy Editor of MVF’s B2B brands, specializing in website builders, ecommerce, marketing, and vibe coding. Emma combines her wealth of knowledge and years of hands-on testing with a passion for helping small businesses and website owners navigate the highs and lows of being online. Her work has been featured in Newsweek, Digiday, TechRound, and Industry Today.

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Reviewed By

Oliver Simpson Senior Research Executive

After three years of refining his skills in data analysis, Oliver transitioned to a role as a researcher to help understand reader preferences, decision making factors, pain points, and needs when it comes to building an online presence.

Oliver’s professional journey started out as a researcher in law enforcement, where he developed strong analytical abilities. He later moved into operations, which strengthened his understanding of quantitative data.

Now, Oliver blends his quantitative analysis skills with qualitative research to explore both audience preferences and product nuances.

In his three years at Website Builder Expert, Oliver has used his skills to provide up to date, unbiased insights into the products we review, to help ensure the best possible recommendations for readers. Oliver regularly assesses and iterates our website builder research methodology, staying on top of industry trends, digging into platform features and UX, and prioritizing areas that matter most to business owners. This provides web builder and ecommerce rankings you can trust.

In 2025 alone, Oliver’s conducted over 100 hours of data collection across website builder and ecommerce testing, and investigated 283 individual areas in the ecommerce methodology. He’s overseen 54 individual user tests of website builders, to assess how easy they are to use, and compiled the data into clear ratings for each builder.

You’ll find Oliver’s research referenced across all of our key pages; our content team use it to determine the ranking orders of pages such as the Best Website Builders of 2025, or comparisons like Wix vs Squarespace. We don’t decide who “wins” on personal preference; Oliver’s thorough research clearly outlines which platforms are best for different user needs.

Equipped with a UX design diploma, Oliver translates complex research findings into actionable insights that facilitate informed decision-making.

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