For the best website builder, Wix is our top choice overall, catering to both beginners and tech-savvy veterans with its creative freedom and comprehensive features.
But, if you’re not sure which builder is right for you, our comparison chart allows you to compare the key features that matter and find the best solution for creating your website:
| BEST IN TEST  |  |  |  |  |
| Wix | Squarespace | Shopify | Hostinger | GoDaddy |
| Overall Rating 4.8 | Overall Rating 4.6 | Overall Rating 4.4 | Overall Rating 4.3 | Overall Rating 4.3 |
| Best For Best overall website builder | Best For Easiest website builder | Best For Best ecommerce website builder | Best For For time-saving AI tools | Best For Best value for money |
| Starting from | Starting from | Starting from | Starting from
85% off for Black Friday: $1.95 + 3 months free (48-month term) | Starting from $9.99 |
| Free plan or free trial Free plan | Free plan or free trial 14-day free trial | Free plan or free trial 3-day free trial | Free plan or free trial 30-day free trial | Free plan or free trial Free plan |
| What We Like
| What We Like
| What We Like
| What We Like
| What We Like
|
| What We Dislike
| What We Dislike
| What We Dislike
| What We Dislike
| What We Dislike
|
| Number of templates 900+ | Number of templates 150+ | Number of templates 150+ | Number of templates 150+ | Number of templates 200+ |
| Free custom domain | Free custom domain | Free custom domain | Free custom domain | Free custom domain |
| SEO Excellent | SEO Very good | SEO Excellent | SEO Good | SEO Good |
| Social media integration
| Social media integration
| Social media integration
| Social media integration
| Social media integration
|
| Marketing Capabilities Weekly newsletters, email shout-outs, social post creator, abandoned cart recovery | Marketing Capabilities Email shout-outs, weekly newsletters, social post creator, abandoned cart recovery | Marketing Capabilities Weekly newsletters, email shout-outs, full social media integrations, email campaigns through third-party apps | Marketing Capabilities Automatic email shout-outs, weekly newsletters | Marketing Capabilities Email shout-outs, weekly newsletters, social post creator |
| Analytics | Analytics | Analytics | Analytics | Analytics |
| Email marketing $10/month (+ free plan) | Email marketing $5/month | Email marketing $1/per month (+ free plan) | Email marketing No built-in email markeitng | Email marketing $1.99/month |
| AI Features
| AI Features
| AI Features
| AI Features
| AI Features
|
| View Wix | View Squarespace | View Shopify | View Hostinger | View GoDaddy |
How We Test Website Builders
The chart above compares the top website builders on the market. But how did we choose the best platforms and rank them?
We aim to provide you with the most accurate and honest information possible, which is why we regularly review and test website builders to bring you up-to-date recommendations.
This involves hundreds of hours of analysis, hands-on testing, and data collection. Our research process covers six core categories, with each area given a unique weighting:
- Website Features: 30%
- Design Functionality: 25%
- User Experience: 17%
- Help & Support: 10%
- Value for Money: 10%
- Customer Score: 8%
We give each website builder we test a score in each category to contribute to the overall rankings you see above.
We also have individual industry rankings, with everything from blogging, small business, resumes, wedding, and photography websites.
Comparing Website Builders: Our Top Choices
In 2024, we reviewed 16 of the best website builders on the market to determine the top contenders. To summarize the table above, these are our top five builders:
Top Website Builders
- Wix – Best overall website builder
- Squarespace – Easiest website builder
- Shopify – Best ecommerce website builder
- Hostinger – For time-saving AI tools
- GoDaddy – Best value for money
Wix is the best website builder overall, offering powerful features, a drag-and-drop editor, and dependable support options. Of course, it won’t be the right fit for everyone, which is why we’re sharing a side-by-side look with other top contenders.
Squarespace sits close behind Wix in our research. It’s a great option for creatives with its stunning designs and intuitive editor. And, rounding out our top three is Shopify – unmatched when it comes to selling online.
For affordability, Hostinger and GoDaddy offer incredibly cheap plans to get started, but the two platforms are more simple in nature than our top three.
If you’re still unsure which builder is right for you, get a personalized website builder recommendation from our 1-minute quiz:
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