Following over 300 hours of data collection and hands-on testing of the 12 best website builders, Wix is our top choice for both beginners and tech-savvy veterans. The builder offers powerful AI features, an intuitive drag-and-drop editor, and even a vibe coding tool.
To help you find the right fit for your site, I’ve outlined all of the key features and considerations in this comparison table:
- 12 website builders tested
- 6 core focuses, including pricing and features
- 207 unique areas of investigation
- 300+ hours spent testing and researching platforms
- Independent and unbiased recommendations, written by experts with experience
We regularly update this comparison chart to reflect real-time feature releases and pricing changes. Most recently, I’ve updated GoDaddy’s pricing. Previously, plans started at $10.99, but GoDaddy’s plans now range from $9.99 to $20.99 per month.
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Overall Rating
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Best For
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Today's best price
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Free plan or free trial
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What We Like
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What We Dislike
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Number of templates
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Free custom domain
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AI Features
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SEO
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Social media integration
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Marketing Capabilities
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Analytics
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Email marketing
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BEST IN TEST
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Wix |
Squarespace |
Hostinger |
Shopify |
GoDaddy |
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4.8
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4.5
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4.2
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4.2
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4.1
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Best overall website builder |
Easiest website builder |
Cheapest starting prices |
Top sales features |
Quickest setup experience |
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Free plan |
14-day free trial |
14-day free trial |
3-day free trial |
Free plan |
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2,000+ |
190+ |
300+ |
1,000+ |
200+ |
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Free for 1 year |
Free for 1 year |
Free for 1 year |
No |
Free for 1 year |
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Custom SEO checklist, Semrush integration, AI support, Google Business Profile, analytics, SEO Learning Hub |
AIO Scanner, SEO Scanner, AI Site Scanner, SEO panel, search preview, Google Search Console integration |
Fastest loading times, AI SEO assistant, SEO page settings |
Shopify Sidekick, Shopify Magic, personalized title tags, Semrush integration, third-party apps |
GoDaddy Airo, SEO Wizard, Google Business Profile, social media tools, SEO expert consultation |
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AI marketing agent, weekly newsletters, email shout-outs, social post creator, abandoned cart recovery |
Weekly newsletters, email shout outs, social post creator, abandoned cart recovery |
Weekly newsletters, automatic email shout-outs |
Weekly newsletters, email shout-outs, full social media integrations, email campaigns through third-party apps |
Weekly newsletters, email shout-outs, social post creator |
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$10/mo (+ free plan) |
$5/mo |
AI-powered email marketing, $1.99/mo |
$1/per mo (+ free plan) |
$1.99/mo |
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- Wix is the most versatile builder with over 2,000 templates to suit almost every industry
- Squarespace is the best choice for services and bookings based businesses and is the easiest to use
- Hostinger is the most affordable choice (from $2.99/mo) with a wide range of AI features
- Shopify has the best sales features and extremely scalable plans, from $29 to $299 per month (billed annually)
- GoDaddy is a beginner-friendly choice for personal or informational sites
For tips on how to choose a builder based on the comparison table above, refer to our video below:
How We Test Website Builders
Our 2025 website builder ratings are based on a six-point methodology, heavily weighting Website Functionality (30%) and Design Features (25%).
Our 2025 tests involved over 300 hours of data collection. We also carried out hands-on testing with each builder to add unique insights and personal experiences to our review pages.
Our research process covers six core categories, with each given a unique weighting:
- Website Functionality: 30%
- Design Features: 25%
- Pricing: 15%
- User Experience: 15%
- Help & Support: 10%
- Reputation: 5%
We give each website builder tested a score in each category to contribute to the overall rankings you see above. We also have individual rankings to reflect the builders’ suitability for different industries and purposes, including blogging, small business, resumes, weddings, photography, and more.
Top 5 Website Builders Comparison: Features & Pricing
We reviewed the best website builders on the market to determine the top contenders:
Wix Review
Wix is the best website builder overall, coming with powerful features that are ideal for creating and managing your website. This includes a drag-and-drop editor, AI tools, email marketing, and dependable user support options.
Still, if you’re only looking to create a basic website, a simpler option like GoDaddy will seem less overwhelming than Wix’s feature-packed editor. And since you can’t change your Wix template once your site is live, it won’t be suitable for users wanting to refresh their design often.
Squarespace Review
Squarespace was identified as the easiest website builder to use in our 50 user tests, thanks to its intuitive editor and Blueprint AI Builder. It also has a range of stunning templates and powerful bookings tools, making it a great solution for service-based businesses.
However, Squarespace’s grid guidelines can feel restrictive, so I recommend Wix if you’re looking for total freedom of where you can place elements.
Hostinger Review
Starting at $2.99 per month, Hostinger is the cheapest website builder we’ve tested by far. Its comprehensive set of AI and marketing tools make it a great option for busy businesses looking to save time and keep costs low.
One thing to note is that, unlike Wix, Hostinger doesn’t have an app market. This means Hostinger isn’t suitable for businesses wanting advanced functionality, especially considering its built-in features are basic.
Shopify Review
Our testing found Shopify to be the best ecommerce website builder, with unlimited product uploads, multichannel selling, advanced shipping tools, and product management features designed for a large inventory. In conjunction with its scalable plans, these features make Shopify a great option for businesses looking to grow.
Despite its powerful tools, Shopify’s steep pricing (starting at $29 per month) isn’t great value for money. On top of this, its three-day free trial is the shortest of any builder on this list, which limits how much you can familiarize yourself with its interface before committing.
GoDaddy Review
GoDaddy is a great option for users on a time crunch due to its speedy onboarding process. GoDaddy also stands out for its powerful AI marketing tools, such as the social post creator and content calendar to help you grow your presence on other channels.
However, GoDaddy’s templates are more basic than others on this list, and its section-based editor – similar to Shopify’s – restricts the level of overall customization.
How Much Do the Top Website Builders Cost?
Use the table below to compare key pricing information for our top five website builders:
| Free plan or trial | Starting price | Cheapest ecommerce plan | Introductory deals | |
| Wix | Free plan | $17 per month | $29 per month | • Free custom domain for 1 year |
| Squarespace | 14-day free trial | $16 per month | $16 per month | • Free custom domain for 1 year |
| Hostinger | 7-day free trial | $2.99 per month | $3.99 per month | • Free custom domain for 1 year |
| Shopify | 3-day free trial | $29 per month | $29 per month | • $1 per month for 3 months |
| GoDaddy | Free plan | $9.99 per month | $20.99 per month | • Free professional email for 1 year |
I think Wix is the best website builder I’ve tried—it works for pretty much anyone! Whether you’re a designer putting together a portfolio, a small business owner, or someone who needs to take bookings, Wix has so many features to help you out. I love how easy it is to get started, especially with the AI chatbot—it’s like having a web designer guide you through the process, but without the cost! Once you’re on the dashboard, there are tons of useful tools to not only build your site but also manage your whole online presence in one place.
How To Choose the Right Builder
If Wix isn’t the right fit for you, here’s who we recommend our other top builders for:
- Squarespace is second to Wix in our research. Its drag-and-drop editor means it’s the easiest builder to use, while service-based businesses can make use of its powerful bookings tool.
- Hostinger offers the lowest starting price among our top tested builders at $2.99 per month (billed every 48 months).
- If online selling is your goal, Shopify is the most suitable option here, since its sales tools for ecommerce businesses are unmatched.
- Short on time? GoDaddy is a beginner-friendly platform that’s quick and easy to set up with—you can build a site in less than a minute if you’re under time constraints.
Wix is the best website builder for SEO that we’ve tested, with most major platforms handling the SEO basics and providing the tools you need to monitor and boost your site’s online presence. For example, Wix has recently introduced an AI-powered tool to help you track your site’s visibility across AI search engines, such as ChatGPT and Perplexity.
No, you don’t need a dedicated ecommerce platform to sell online, since most website builders offer a mix of plans, including ecommerce upgrades. For example, Wix’s free plan and Light plan offer standard features, but its Core plan and above include ecommerce functionality.
That said, if your site’s primary purpose is to sell products, it’s worth looking at dedicated ecommerce builders like Shopify. These platforms provide advanced sales tools and scalability for growing online stores, but you’ll likely need to pay a little more at the start.
Depending on the website builder you choose, there can be additional costs to consider, such as domain names, third-party apps, transaction fees, and security. A lot of platforms include a custom domain name as part of your subscription, but this will only be for the first year of your plan. After that, you’ll need to pay around $10-20 per year for your domain.
When choosing your website builder, look at these potential extras, especially if you’re on a budget. Some builders, like Squarespace, will reduce transaction fees as you upgrade your plan. Others, like Shopify, rely on third-party apps, which can come with an additional price tag. It’s best to scan a plan’s features to see what’s included and what’s missing before you sign up.
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