Wix Pricing 2025: Which Plan Is Best Value for Money?

Wix offers a free plan that you can stay on for as long as you’d like and comes with a variety of Wix templates to choose from. While it has its limitations (which I’ll discuss later), you’re granted more flexibility and time than the short free trials available with builders like Shopify or Squarespace.

When it’s time to upgrade – which I recommend doing as soon as possible to unlock additional perks – Wix has four premium plans to choose between. Its plans cost between $17 and $159 per month (billed annually).

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		Best Value
Plan Name Free Forever	Plan Name Light	Plan Name Core	Plan Name Business	Plan Name Business Elite
Recommended for Trying out Wix	Recommended for Portfolios and personal sites	Recommended for Small stores and growing businesses	Recommended for Established businesses	Recommended for Large businesses with complex needs
Price with our discount code $0	Price with our discount code $15.30 with code TAKE10	Price with our discount code $26.10 with code TAKE10	Price with our discount code $32.40 with code TAKE10	Price with our discount code $143.10 with code TAKE10
Monthly price (paid annually) $0	Monthly price (paid annually) $17	Monthly price (paid annually) $29	Monthly price (paid annually) $36	Monthly price (paid annually) $159
Monthly price (paid monthly) $0	Monthly price (paid monthly) $24	Monthly price (paid monthly) $36	Monthly price (paid monthly) $43	Monthly price (paid monthly) $172
Storage space 500MB	Storage space 2GB	Storage space 50GB	Storage space 100GB	Storage space Unlimited
Displays ads on your site	Displays ads on your site	Displays ads on your site	Displays ads on your site	Displays ads on your site
Ecommerce	Ecommerce	Ecommerce	Ecommerce	Ecommerce
Custom domain	Custom domain	Custom domain	Custom domain	Custom domain
Key features 900+ free templates Drag-and-drop editor Access to app store	Key features Removes ads Light marketing suite 2 collaborators	Key features Sell online Basic analytics Basic marketing suite Wix Dropshipping: up to 25 products 5 collaborators	Key features Advanced ecommerce Automated sales tax Multiple currencies Unlimited “back in stock” alerts 10 collaborators	Key features Advanced analytics & marketing Priority VIP support Up to 50,000 dropshipping products 100 collaborators
See Free Plan	See Light Plan	See Core Plan	See Plan	See Plan

The cheapest plan, Light, is great for those seeking a personal website or a professional portfolio. If you want to sell online, you’ll need to skip over this plan and choose either the Core, Business, or Business Elite plan. With these, you can sell up to 50,000 products and you’ll get access to advanced analytics and shipping capabilities.

➡️ Short on time? If you’d like a quick overview of Wix’s pros, cons, pricing, and features before I dive into the plans, watch our video review below:

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Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.

However, the free plan comes with limited and basic features:

• 500MB storage space – this gives you very little wiggle room if you want to upload videos or high-quality imagery
• Wix ads – a banner ad will appear at the top of your website’s pages
• A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
• Limited features – you can’t sell online and you won’t have access to analytics to track your site’s performance

➡️ Also available on the free plan, Wix’s Business Launcher is new for 2025 and generates personalized business ideas based on your goals, skills, interests, or hobbies. Once you’ve chosen an idea, you can view a custom launch kit that’ll help you bring these ideas into motion.

Does Wix Have a Free Trial?

Wix doesn’t have a free trial. If you want to test out features on one of Wix’s premium plans, such as ecommerce tools or increased storage, you need to pay for it. However, Wix does offer a 14-day money-back guarantee so you can think of this as a trial period of sorts.

Besides the free plan, Wix’s Light plan is the cheapest option. You’ll unlock the following features:

• Removal of ads – the primary benefit of upgrading from the free plan is that your site will be free of ads
• 2GB storage space
• Free custom domain for first year – this is available with all premium plans
• 2 collaborators so you can delegate between a team
• A light marketing suite, including features such as automated emails and lead-generation forms
• 24/7 help and support through phone, social media, and a detailed Help Center – live chat support is also available at most times of the day

Because ads are removed and you’re given a custom domain (unlike on the free plan), the Light plan is ideal if you want to establish a professional online presence. Additionally, the inclusion of marketing tools means that you can start promoting your business and increasing brand awareness, too.

The Core plan is Wix’s most cost-effective plan. Though it’s a slight step up in price from the Light plan, the Core plan introduces plenty of additional features:

• Wix’s ecommerce features give you the opportunity to sell up to 50,000 products, gather product reviews, offer discounts, recover abandoned carts, accept payments through Wix Payments, and sell via marketplaces and social media
• 50GB storage space
• 5 collaborators which is ideal for expanding teams
• Basic site analytics to monitor traffic and site performance
• Basic marketing suite – create more forms and introduce a site chat
• Wix dropshipping – up to 25 products by Modalyst
• Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
• Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
• Stream music and videos through your website
• Sell artwork online
• Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons

The addition of ecommerce functionality makes the Core plan a huge step up from the Light plan. By enabling payments, you can start selling your goods or services online and keep track of orders from your dashboard.

The Business plan costs $36 per month (billed annually), so it’s not the go-to choice for people just getting started online. You get all of the aforementioned features that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

• 100GB storage space
• 10 collaborators so you can delegate website management to employees
• Advanced ecommerce features, such as improved gift card options, shipping capabilities, and increased dropshipping products
• Automated sales tax on 100 transactions per month
• Unlimited “back in stock” notifications
• Sell in multiple currencies to reach international markets
• Additional loyalty program features, including tiers and reward points to improve customer engagement

However, this plan doesn’t come with priority support, which is key if you anticipate needing faster response times to keep up with your business’ operations. For Wix’s best support lines, you may want to pay more for the Business Elite plan instead (if your budget can comfortably afford it).

At the high end of Wix’s pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything on the cheaper plans, you can expect the following additional features:

• Unlimited storage space
• 100 collaborators which is helpful for large businesses to delegate work
• Advanced features, including marketing tools, analytics, and ecommerce
• Priority VIP phone support so you can skip the queue
• Sell up to 50,000 dropshipping products through Modalyst

Wix’s Enterprise plan isn’t meant for the average website owner. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan is intended to be used by large brands and industry leaders.

Since it’s a custom plan, I can’t comment on Wix’s exact pricing, but our research estimates it can cost around $5,000 to $25,000 per year, depending on your business size.

You get everything on the Business Elite plan, plus the unique feature of having a dedicated account manager to help you run your website. This includes a custom, super-charged Wix editor with developer-built component blocks and a global infrastructure of networks to support you – all managed from a multi-site dashboard.

Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time. These Wix fees include:

• Domain name – while these are free for the first year, you’ll need to pay around $14.95+ after the initial 12 months to keep the name registered
• Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
• Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
• Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use

Of all the builders we’ve tested in 2025, Wix is pretty good value for money. It offers a range of plans at various price points, and while Wix can be more expensive initially than other affordable options, such as Hostinger, Wix is worth the money.

Wix is one of the few builders that offers a free plan with no time limit and an amazing depth of creativity and features. Also, Wix’s high-quality features get rolled out at such a fast pace that other builders can barely keep up, justifying its higher price point. So far, in 2025, Wix has introduced its AI-powered Business Launcher tool, a new automation builder, and an integration with Printful for print-on-demand companies.

For the best value for money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.

Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:

• Use Wix discount codes – like the code “TAKE10” which will get you 10% off any plan at checkout
• Pay annually instead of monthly – unless you only want a subscription for a few months, you’ll lose money by paying monthly over the long-term
• Don’t overpay for a plan you don’t need – for example, there’s no need to upgrade to the Core plan if you’re not looking to sell online
• Turn off auto-renewal – if you don’t want to keep things rolling, you can stop being charged automatically when your subscription expires
• Limit your extra expenses – monitor your additional fees, such as apps, to make sure you’re not paying for something unnecessarily if you don’t use it

For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.

If you’ve looked at each pricing plan but still aren’t sure which one is best for your needs, I’ve put together some key points to consider:

1. Can you summarize your website’s purpose? – It’s time to go back to basics. Ask yourself what your website is for and use that purpose to decide on a suitable plan. For example, a personal blog or portfolio is best fit for the Light plan, while an online store or monetized site will need to jump up to the Core plan for its ecommerce functionality.
2. How much money are you willing to spend? – You need to think realistically about your site’s budget, ensuring that you have enough to cover the costs of your chosen plan. Remember, if you’re paying annually, you’ll need to be able to pay for the upfront fees each year. Don’t forget about any additional fees either, like recurring costs for apps or a domain name.
3. What features do you need? – For this step, note down the website features you’re looking for. This could cover different apps, ecommerce and booking functionalities, the amount of storage space needed, or advanced marketing tools. Once you’re done, compare your list to the features in each Wix premium plan and see which one offers the tools you need.
4. Do you need lots of room for growth? – Imagine your site in five years’ time. Will the Wix plan you’ve chosen still be able to accommodate your business’ size? For instance, if you run a news website and want to keep adding different media to your homepage, you’ll need to choose a plan that has enough storage and bandwidth to accommodate this content.

From our research, Wix is the best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).

Before I finish, let’s quickly revisit Wix’s plans and who they’re best fit for:

1. The Light plan is best for… personal or informational websites, such as blogs or creative portfolios. There’s not a ton of storage space, but it’s enough to power smaller websites with minimal pages.
2. The Core plan is best for… small and growing businesses looking to take the next step on their online journey. This is the cheapest Wix plan for selling online.
3. The Business plan is best for… businesses that require ecommerce functionality to monetize their pages, such as online stores or booking websites.
4. The Business Elite plan is best for… larger businesses that need more advanced tools – such as wider analytics and unlimited storage space – to accommodate their needs.
5. The Enterprise plan is best for… leading brands that need specialized support from Wix to maintain the success of their business.

Final Thoughts From the Author

Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the number of features and support options available on the Core plan.

If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, I recommend using the free plan or premium free trials to get familiar with Wix and see which plan is the right fit for your website. Give things a spin and explore Wix’s features first!

Emma Ryan Lead Writer